Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal FORUM JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis
Apriatni EP
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro
Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS BAURAN PEMASARAN, KEPERCAYAAN DAN LOYALITAS DALAM KAITANNYA DENGAN PENJUALAN PADA JAMU NYONYA MENEER EP, Apriatni
JURNAL ILMU SOSIAL Volume 12, Issue 2, Year 2013
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5532.202 KB) | DOI: 10.14710/jis.12.2.2013.1-16

Abstract

Loyalitas pelanggan (customer loyalthy) tidak disangkal lagi telah menjadi tujuan strategis yang paling penting dari perusahaan kurun waktu belakang ini. Loyalitas pelangganhanya bisa diraih, jika betul-betul mengerti karakteristik dan kebutuhan pelanggan, serta menawarkan berbagai program loyalitas yang inovatif sesuai dengan kebutuhan mereka. pelanggan yang loyal akan sangan bermanfaat bagi suatu perusahan untuk mengembangkan pangsa pasarnya.Penelitian yang dilakukan ini menggunakan jenis atau tipe penelitian kausalitas. Jenis data yang digunakan dalam penelitian ini adalah data primer. Dalam penelitina ini penggambilan sampel dilakukan secara accidental, sedangkan data dikumpulkan menggunakan metode angket (kuesioner terstruktur). Metoda yang digunakan untuk menganalisis data menggunakan The Struktural Equation Modelling (SEM) dari paket software statistik AMOS digunakandalam model dan pengujian hipotesis.Berdasarkan analisis factor (confirmatory factor analyse), menunjukkan dari tiga indikator atau dimensi yang diajukan untuk mengukur konstruk bauran pemasaran, kepercayaan, loyalitas dan penjualan dapat diterima. Berdasarkan analisa untuk mengevaluasi normalitas data menunjukkan bahwa data yang dgunakan/diumpulkan adalah normal.
TANGGUNG JAWAB SOSIAL PERUSAHAAN DALAM MEWUJUDKAN KEADILAN DALAM BISNIS EP, Apriatni
FORUM Vol 39, No 2 (2011): Kekerasan, SARA dan Keadilan
Publisher : Faculty of Social and Political Sciences Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.803 KB)

Abstract

Abstract :The role of private enterprise in poverty reduction is still questionable because the company's concern toward social problems is still half-heartedly. Coverage in the media, associated with forest destruction, pollution of river water, as well as other forms of injustice felt by the community is still often heard. This proves the corporate social responsibility in upholding justice in the world of business is still low. Injustices in the economic and social development create a gap, especially in public access to utilize existing resources. On the other hand, companies show their existence in the business world, with their ability to utilize existing resources in the country.Embodiment of business ethics within the context of corporate social responsibility should be accommodated in company policies with the aim to achieve corporate objectives, but do not ignore the social interests of surrounding communities. With good relationship, through the CSR labeled activity, will eventually be able to maintain the existence of the company in the business world. Key words: Social Responsibility: Business Ethics; justicepermalink : http://ejournal.undip.ac.id/index.php/forum/article/view/3150
PENGARUH STRATEGI EXPERIENTAL MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KAOS DAGADU Gilang, Indiriy; EP, Apriatni; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.786 KB)

Abstract

This study aimed to test the influence of experiental marketing strategy and product quality on purchasing decision of T-Shirt Dagadu in Yogyatourium outlet of PT. Aseli Dagadu Djokdja. The samples in this research are 100 consumers who shop Dagadu T-Shirt in Yogyatourium outlet. The author used SPSS 16.0 program to test the regression on data analysis. And the study results indicate that experiental marketing strategy has a positive and significant influence on the purchasing decision, with coefficient determination is 5,9%, product quality has a positive and significant influence on the purchasing decision, with coefficient determination is 12,2%, and experiental marketing strategy and product quality have a positive and significant influence on the purchasing decision, with the coefficient determination is 20,8%. Results of this study indicate that in the order to enhance the purchasing decision, PT. Aseli Dagadu Djokdja should consider the experiental marketing strategy and product quality.
Co-Authors Indiriy Gilang, Indiriy Widayanto Widayanto