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All Journal Liquidity: Jurnal Riset Akuntansi dan Manajemen Indonesian Journal of Economics Application (IJEA)
Roosita Meilani Dewi
STIE Ahmad Dahlan Jakarta
Economics, Econometrics & Finance

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Keputusan Pembelian Konsumen Pada Online Store Roosita Meilani Dewi
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 6 No 1 (2017)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v6i1.41

Abstract

This study aims to analyze factors that affect consumer buying at online store. The data used in the research are primary data. The samples in this research consists of 100 respondents with the number of variables examined are 8 (eight) variables which consists of Cultures (X1), Social (X2), Personal (X3), Psychology (X4), Products (X5), Price (X6), Distribution (X7), Promotion (X8), and 38 items statement. Sampling technique used was convinience sampling. Methods of research carried out by using factor analysis, which aims to summarize or reduce the overall observation variables into several variables or new dimension, but variable or new dimension which is formed still present the main variables. The research found that these data provide the validity and reliability test results for factor analysis. Test results show that factor analysis of 8 (eight) variables there is only 1 (one) feasible factor, namely cultural factor. This shows that cultural factor is most dominant factor influencing purchase decisions it the online store. 75.73% variance was explained by factor that formed.
Sikap Dan Persepsi Konsumen Terhadap Merek Jilbab Syafirah Muslimah Di Tangerang Selatan: Pendekatan Semantic Differential M. Yasin Alatas; Mursalin Mursalin; Andriasnyah Andriasnyah; Andri Prasetyo; Dwi Hardianto; Roosita Meilani Dewi
Indonesian Journal of Economics Application (IJEA) Vol 1 No 1 (2018)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i1.161

Abstract

The application of semantic differential method has been much done to examine consumer behavior. In this article, these methods also will be used in studying consumer behavior on hijab of Syafirah Muslimah in South Tangerang. Syafirah Muslimah is an SME that are developed enough in producing the hijab. The results of showed that the consumer gives good perception to its brand. It is guaranteed because the products including affordable. Policy implications that can be followed-up is to do implementing intensive promotion to consumers.
Co-Authors Andri Prasetyo Andriasnyah Andriasnyah Dwi Hardianto M. Yasin Alatas Mursalin Mursalin