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Andriasnyah Andriasnyah
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Economics, Econometrics & Finance

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Sikap Dan Persepsi Konsumen Terhadap Merek Jilbab Syafirah Muslimah Di Tangerang Selatan: Pendekatan Semantic Differential M. Yasin Alatas; Mursalin Mursalin; Andriasnyah Andriasnyah; Andri Prasetyo; Dwi Hardianto; Roosita Meilani Dewi
Indonesian Journal of Economics Application (IJEA) Vol 1 No 1 (2018)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i1.161

Abstract

The application of semantic differential method has been much done to examine consumer behavior. In this article, these methods also will be used in studying consumer behavior on hijab of Syafirah Muslimah in South Tangerang. Syafirah Muslimah is an SME that are developed enough in producing the hijab. The results of showed that the consumer gives good perception to its brand. It is guaranteed because the products including affordable. Policy implications that can be followed-up is to do implementing intensive promotion to consumers.
Co-Authors Andri Prasetyo Dwi Hardianto M. Yasin Alatas Mursalin Mursalin Roosita Meilani Dewi