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All Journal Liquidity: Jurnal Riset Akuntansi dan Manajemen
Ali Chaerudin
STIE Ahmad Dahlan Jakarta
Economics, Econometrics & Finance

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Kebijakan Strategis Peningkatan Kapasitas Pasar Tradisional Dan Pedagang Kaki Lima Dengan Konsep Kemitraan Di Tangerang Selatan Berlianingsih Kusumawati; Muchtar Riva’i; Ali Chaerudin
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 2 No 2 (2013)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v2i2.120

Abstract

Presidential Regulation No. 112/2007 and Regulation of the Minister of Trade No. 53/2008 concerning the Arrangement and Development of Traditional Markets in Modern Market has been established. So along with the implementation of these regulations, then the rules to increase the capabilities and bargaining power of traditional traders, street vendors and entrepreneurs of modern markets is a strategic policy. The purpose of this study is to examine the concept of "partnership" among small and large enterprises. The method used socio-legal which determine and analyze power behavior/ effectiveness of the regulations require a review of the philosophical, juridical, economic, sociological and political, and examine methods follow the theory of participation by conducting a survey of objects that match the theme of this research. The result informed us that the Local Government of Tangerang Selatan has been launched the local regulation which is legally very beneficial for retail trade arrangements between traditional markets, and the Modern Market. However, the regulation has not been tested in practice as an evident effectiveness of the regulation.
Analisis Strategi Wirausahawan Muda Bidang Multimedia Di Ciputat, Tangerang Selatan Ali Chaerudin
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 1 No 1 (2012)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v1i1.156

Abstract

This study aimed to find out marketing strategies undertaken by one of the young entrepreneurs in Ciputat, Tangerang Selatan. Gazza Net which is located in the Sasak Tinggi, Ciputat Subdistrict Kota Tangerang Selatan served as the study sample. Based on the results of the research object in the field, some findings that the pricing strategy of using the method of pricing based on competition based pricing. This is done with a view to offset the price of competitors. When setting a higher price than competitors, then the customer concerned will leave the business, whereas if the price is set less expensive, then worried his business will be bankrupt or insolvent. This is the marketing strategies undertaken by Gazza Net as a young entrepreneur in Ciputat.
Co-Authors Berlianingsih Kusumawati Muchtar Riva’i