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All Journal Liquidity: Jurnal Riset Akuntansi dan Manajemen
Koesmawan Koesmawan
ITB Ahmad Dahlan Jakarta
Economics, Econometrics & Finance

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Analisis Perbandingan Faktor-Faktor Yang Memengaruhi Perilaku Konsumen Dalam Membeli Helm Merek KYT, MDS, INK, GM (Studi Kasus: Mahasiswa STIEAD dan Mahasiswa UMJ) Koesmawan Koesmawan; Darwin Erhandy; Dede` Dahlan
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 8 No 1 (2019)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v8i1.322

Abstract

This research is a quantitative research using the Analytical Hierarchy Process (AHP) technique, conducted in two Muhammadiyah universities located in Jakarta. This study uses a sample of 60 respondents, consisting of 30 respondents from STIEAD Jakarta students and 30 UMJ student respondents. This study aims to determine which factors influence the purchase of this helmet through consumer behavior theory so that in the future, the helmet maker can determine what elements should be properly presented in the manufacture of helmets. As for the development of science, this research wants to know or expand the insight into the use of the AHP concept in various situations, especially in the scope of the consumer behavior concept. The results of this study conclude that the variables that influence STIEAD students in the purchase of helmets simultaneously are the promotion variable with a score of 0.4588, followed by the price variable with a score of 0.1484, the product quality variable score of 0.1349, the design/score score of 0,1363, and Prestige Resell score of 0.1216. While for UMJ students, the promotion variable with a score of 0.4902 was very influential for UMJ students in choosing a helmet. A score of 0.0918 follows the resell & prestige variable, the price score is 0.1513, the design/taste score is 0.1362, and the product quality score is 0.1304. And in combination, STIEAD and UMJ students are promotion variables with a score of 0.4971, which is very influential for STIEAD and UMJ students in choosing a helmet. The price variable followed with a score of 0.1482, a Design Price score of 0.1342, Product Quality score of 0.1283, and Prestige & Resell score of 0.0922.
Strategi Perbankan Syariah Dalam Optimalisasi Pembiayaan Berbasis Bagi Hasil (Studi Kasus Pt Bprs Al Salaam Amal Salman) Hendra Adi Wijaya; Koesmawan Koesmawan; Jafril Khalil
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 8 No 2 (2019)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v8i2.337

Abstract

Mudharabah and musyarakah are profit-based financings at Islamic banks, both Islamic commercial banks (BUS) and Islamic people's financing banks (BPRS). The development of this financing is prolonged, recorded in the period 2005-2015 in Islamic banks the composition of profit-sharing based financing of 36% and for sale-based financing of 64%, while in Islamic people's financing banks with profit-sharing based financing composition of 14% and for sale-based financing of 86%. The purpose of this study is to determine the factors that cause low profit-based financing and determine the right strategies in optimizing profit-based financing at PT SRB Al Salaam Amal Salman, which is expected to be used by other Islamic banks. This study uses a SWOT and AHP analysis to determine internal and external factors related to the optimization of the financing. The results show that the factors causing low profit-sharing based financing include the factors of honesty and the high level of risk. The strategy to increase profit-sharing based financing is to increase the number of mudarib and partners with appropriate alternative strategies namely to increase marketing and promotion, building full trust with mudharib and partners, improving the quality of human resources, and increasing socialization and education to the community.
Pengaruh Produk, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Anggota Menabung (Studi Kasus KSSP BMT Al-Fath Ikmi Di Kota Tangerang Selatan) Rian Hidayatulloh; Koesmawan Koesmawan; Aris Muftie
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 8 No 2 (2019)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v8i2.339

Abstract

This study aims to determine the effect of products, promotions, and service quality on members' saving decisions (Case Study of KSPPS BMT Al-Fath IKMI in South Tangerang City). Both partially and simultaneously. The independent variables in this study are savings products, promotions, and service quality, the dependent variable in this study is the decision of members to save. The population in this study were members of KSPPS BMT Al-Fath IKMI in South Tangerang City. The population in this study amounted to 18,441 members, the sample in this study amounted to 377 respondents, the sampling technique used was random sampling, the data source used primary and secondary data, the data collection tool used was a questionnaire with a Likert scale. Based on the results of researchers, I was using quantitative methods with the method of analysis of Validity, Reliability, Classical Assumptions Test, Simple Linear Regression Test, Determination Coefficient Test (R2), Hypothesis Test. That savings products, promotions, and service quality The results of the research have a positive and significant effect on the decisions of members of savings (Case Study of KSPPS BMT Al-Fath IKMI in South Tangerang City). Give a good impact on members who make deposits.
Co-Authors Aris Muftie Darwin Erhandy Dede` Dahlan Hendra Adi Wijaya Jafril Khalil Rian Hidayatulloh