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All Journal Liquidity: Jurnal Riset Akuntansi dan Manajemen Indonesian Journal of Economics Application (IJEA)
Darwin Erhandy
ITB Ahmad Dahlan Jakarta
Economics, Econometrics & Finance

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Analisis Perbandingan Faktor-Faktor Yang Memengaruhi Perilaku Konsumen Dalam Membeli Helm Merek KYT, MDS, INK, GM (Studi Kasus: Mahasiswa STIEAD dan Mahasiswa UMJ) Koesmawan Koesmawan; Darwin Erhandy; Dede` Dahlan
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 8 No 1 (2019)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v8i1.322

Abstract

This research is a quantitative research using the Analytical Hierarchy Process (AHP) technique, conducted in two Muhammadiyah universities located in Jakarta. This study uses a sample of 60 respondents, consisting of 30 respondents from STIEAD Jakarta students and 30 UMJ student respondents. This study aims to determine which factors influence the purchase of this helmet through consumer behavior theory so that in the future, the helmet maker can determine what elements should be properly presented in the manufacture of helmets. As for the development of science, this research wants to know or expand the insight into the use of the AHP concept in various situations, especially in the scope of the consumer behavior concept. The results of this study conclude that the variables that influence STIEAD students in the purchase of helmets simultaneously are the promotion variable with a score of 0.4588, followed by the price variable with a score of 0.1484, the product quality variable score of 0.1349, the design/score score of 0,1363, and Prestige Resell score of 0.1216. While for UMJ students, the promotion variable with a score of 0.4902 was very influential for UMJ students in choosing a helmet. A score of 0.0918 follows the resell & prestige variable, the price score is 0.1513, the design/taste score is 0.1362, and the product quality score is 0.1304. And in combination, STIEAD and UMJ students are promotion variables with a score of 0.4971, which is very influential for STIEAD and UMJ students in choosing a helmet. The price variable followed with a score of 0.1482, a Design Price score of 0.1342, Product Quality score of 0.1283, and Prestige & Resell score of 0.0922.
Rasio-Rasio Keuangan Di PT. Bank Bukopin Alvida Risma Safitri; Darwin Erhandy
Indonesian Journal of Economics Application (IJEA) Vol 1 No 2 (2019)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i2.199

Abstract

The purpose of this study is to analyze whether the Financial Ratios (BOPO, CAR AND NPL) effect on ROA at PT. Bank Bukopin in the period 2012-2016. The data examined in this study is secondary data, compiled from audited financial statements. In this study, data was interpolated from year to quarter, so the number in this study was 20 data. Data analysis techniques in this study using multiple linear regression analysis. The results show, every 1% increase in the BOPO ratio will increase ROA by 0.024%; 1% increase in the CAR ratio will increase ROA by 0.012%; every 1% increase in the NPL ratio will increase ROA by 0.872%. The adjusted R Square value is 63.70%, the remaining 36.30% is influenced by other factors outside of this model.
Pengaruh Biaya Periklanan Terhadap Pendapatan Usaha Pada CV. Excel Agency Di BSD City Tangerang Selatan Dina Iksani; Darwin Erhandy
Indonesian Journal of Economics Application (IJEA) Vol 1 No 2 (2019)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study purposes to analyze the effect advertising costs on business income on in CV Excel Agency. CV Excel Agency is a company engaged in advertising, especially in the distribution of brochures and advertising through various other print media. This study uses a quantitative associative analysis method with software for managing data, namely SPSS. This research was conducted to find out how the relationship that occurs in advertising costs on business income, whether there are positive or negative influences. This study uses secondary data obtained from financial statements on advertising costs and CV Excel Agency's operating income for 5 (five) years in the period 2013-2015. The results of testing this study will be discussed further in this article.
Co-Authors Alvida Risma Safitri Dede` Dahlan Dina Iksani Koesmawan Koesmawan