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All Journal Abdimisi
Aditya Riky Nugroho
Universitas Pamulang
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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STRATEGI NAIKAN OMZET LEWAT ONLINE Syarifudin Syarifudin; Aditya Riky Nugroho; Antania Shinta Yuwono; Suripto Suripto; Syamsul Asmedi
Abdimisi Vol 1, No 2 (2019): Abdimisi
Publisher : S1 Accounting Program, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v1i2.3831

Abstract

Community service is an activity that aims to help certain communities in some activities without expecting anything in return. In general, this program is designed by various universities or institutes in Indonesia, one of which is Pamulang University. to make a real contribution to the Indonesian people, especially in developing the welfare and progress of the Indonesian people. Community Service Activities is one part of the Higher Education Tri Dharma. The form of activities in the implementation of community service in Jampang village is to transfer technology with the theme of raising the turnover strategy online. The instructors and resource persons involved were Accounting Study Program Lecturers from Pamulang University. The results of the PKM Implementation conducted on 20.21 and 22 September 2019 were adding to their knowledge in economics, owing to marketing, the participants of the ornamental fish group in Jampang were very enthusiastic about the material they got from accounting lecturers at Pamulang University, the participants can immediately practice selling via online, the response of the participants is very good and happy because it is very helpful in learning about how to sell via online.Very useful in carrying out marketing or sales strategies via the internet. according to a survey conducted by SWA Indonesia is the second largest in the world as a user of Facebook and Twitter and is very promising for online marketing, moreover supported by the ease of obtaining mobile phones. The internet has an appeal for consumers because it has advantages such as convenience, having access 24 hours a day, alternative efficiency space, unlimited area coverage. Online Marketing or Online Marketing has actually been carried out by Fish Farmers in Jampang Village, Kemang District, Bogor Regency, but has not been optimal in its management. So that it does not work well. To optimize marketing through online, on Sunday September 22 2019, community service activities in Jampang Village are carried out in the form of socialization related to "Strategy to Increase Online Turnover".Keywords: Increase Turnover Strategy via online
Menggunakan Facebook Sebagai Media Promosi Pada CV. Putra Sarya Pratama Ardijan Handijono; Rudy Irawan Gunarto; Samsul Marpitasa; Aditya Riky Nugroho; Reno Virlandana
Abdimisi Vol 3, No 1 (2021): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v3i1.15736

Abstract

Using Facebook As A Promotional Media On CV Putra Sarya Pratama - Small and Medium Enterprises (SMEs) play an important role in the economy in Indonesia. CV Putra Sarya Pratama, having his address in Depok, started his business on January 1, 2021, ago. This business focuses on providing Generic Medicines, Vitamins, Supplements and Baby equipment for the surrounding community. From observing how the daily business processes are, and conducting interviews with the owner, how to manage business finances, how to market it, and what are the main obstacles to the business. We found one of them is the high cost of promotion. The purpose of this PKM is to increase sales with social media-based promotions. There are several solutions that we offer. The approach we use is through presentations, question and answers and discussion, as well as mentoring that begins with brainstorming to open a mindset about the importance of treating business more professionally according to the times. After this PKM activity, it is hoped that partners can use Social Media as a cheap and effective promotional tool, to introduce their products and expand their sales reach so as to increase business and business profits. From this PKM activity, it can be seen that technology, especially Social Media, has significantly contributed to determining the success or failure of a business in the current information age.  
Co-Authors Antania Shinta Yuwono Ardijan Handijono Reno Virlandana Rudy Irawan Gunarto Samsul Marpitasa Suripto Suripto Syamsul Asmedi Syarifudin Syarifudin