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STRATEGI NAIKAN OMZET LEWAT ONLINE Syarifudin Syarifudin; Aditya Riky Nugroho; Antania Shinta Yuwono; Suripto Suripto; Syamsul Asmedi
Abdimisi Vol 1, No 2 (2019): Abdimisi
Publisher : S1 Accounting Program, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v1i2.3831

Abstract

Community service is an activity that aims to help certain communities in some activities without expecting anything in return. In general, this program is designed by various universities or institutes in Indonesia, one of which is Pamulang University. to make a real contribution to the Indonesian people, especially in developing the welfare and progress of the Indonesian people. Community Service Activities is one part of the Higher Education Tri Dharma. The form of activities in the implementation of community service in Jampang village is to transfer technology with the theme of raising the turnover strategy online. The instructors and resource persons involved were Accounting Study Program Lecturers from Pamulang University. The results of the PKM Implementation conducted on 20.21 and 22 September 2019 were adding to their knowledge in economics, owing to marketing, the participants of the ornamental fish group in Jampang were very enthusiastic about the material they got from accounting lecturers at Pamulang University, the participants can immediately practice selling via online, the response of the participants is very good and happy because it is very helpful in learning about how to sell via online.Very useful in carrying out marketing or sales strategies via the internet. according to a survey conducted by SWA Indonesia is the second largest in the world as a user of Facebook and Twitter and is very promising for online marketing, moreover supported by the ease of obtaining mobile phones. The internet has an appeal for consumers because it has advantages such as convenience, having access 24 hours a day, alternative efficiency space, unlimited area coverage. Online Marketing or Online Marketing has actually been carried out by Fish Farmers in Jampang Village, Kemang District, Bogor Regency, but has not been optimal in its management. So that it does not work well. To optimize marketing through online, on Sunday September 22 2019, community service activities in Jampang Village are carried out in the form of socialization related to "Strategy to Increase Online Turnover".Keywords: Increase Turnover Strategy via online
Pengaruh Country/Region of Resident, Trip Characteristic, Tourism Preferences dan Personal Characteristics terhadap Sustainable Tourist Behavior Antania Shinta Yuwono
EkoPreneur Vol 2, No 1 (2020): EkoPreneur
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ekop.v2i1.4723

Abstract

The background of this research study is to identify sustainable tourist behavior which is essential for enhancing sustainable tourism. The purpose of this study was (1) to Analyze the contribution and influence of Sustainable Tourist Behavior on Sustainable Tourism. (2) Analyze the factors that influence Sustainable Tourist Behavior. The design of this research applies quantitative study by spreading questioners to 125 tourists in Kuta, Bali. The data analysis used in this research was SEM by the support of the SPSS program and Amos program. The result of this study is that the Country/region of residents and personal characteristics not affect significantly sustainable tourist behavior. Trip characteristics, only first-time international tourist variable that affects tourist sustainable behavior. While for the tourism preferences that significantly influence sustainable tourist behavior are variable-length traveled to Kuta (duration) and the proportion of foreign travel for a year.  Keywords: tourists behavior, sustainable tourist behavior, sustainable tourism