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All Journal Jurnal Pendidikan Ekonomi & Bisnis Bahtera Inovasi
Lia Suprihartini
Universitas Maritim Raja Ali Haji
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGEMBANGAN INVESTASI WILAYAH PERBATASAN, INDUSTRI MARITIM DAN KAWASAN PERDAGANGAN BEBAS DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT PESISIR DI PROVINSI KEPULAUAN RIAU Tumpal Manik; Henry Eryanto; Lia Suprihartini
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 5 No 1 (2017): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.188 KB) | DOI: 10.21009/JPEB.005.1.7

Abstract

The purpose of this research to create the boder region of investment development model, the maritime industry investment development model and Free Trade Zone development model effect on increase the welfare of coastal communities.The research location is in the of Riau Islands Province at Batam, Bintan and Karimun in 2016 with 200 research data. Analysis of the research through modeling path diagram, goodness of fit test (GOF) and the test results prove that the model evaluation through feasibility test models of assessment criteria Goodness of Fit (GOF) proved to be a model drawn up by researchers is the model has fit so that the model is said to fit the observed data development investment has met the criteria GOF through the test. Analysis of the research through modeling path diagram, goodness of fit test (GOF) and the test results prove that the model evaluation through feasibility studies Goodness of Fit (GOF) proven models arranged by researchers is the model has fit so that the model is said to fit the observed data to develop investment meets the criteria GOF through Chi-square test, probability of> 0.05, CMIN / DF≤2,00, RMSEA≤0,08, GFI≥0,90, AGFI≥0,90, TLI≥0,90, NFI≥0,90, CFI≥ 0.95. The results of the research hypotheses prove that the investment development of boder region, maritime industry and Free Trade Zone significant effect on increase the welfare of coastal communities in Riau Islands Province at Batam, Bintan and Karimun.
Peran dan Kebijakan Pemerintah Terhadap Peningkatan Koperasi Nelayan Kota Tanjungpinang Lia Suprihartini; Roni Kurniawan
Bahtera Inovasi Vol 2 No 2 (2019): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v2i2.2532

Abstract

Objek penelitian mengenai pengaruh peran dan kebijakan pemerintahterhadap peningkatan koperasi nelayan kota tanjungpinang. Tipe dari penelitian adalah deskriptif kuantitatif. Hasil hasil dari penelitian menunjukkan bahwa Peran Pemerintah (X1) berpengaruh secara parsial terhadap Peningkatan Koperasi (Y) dengan nilai uji –t sebesar 3,090 dan nilai signifikansi adalah 0,005. Variabel Kebijakan Pemerintah (X2) tidak berpengaruh secara parsial terhadap Peningkatan Koperasi (Y) dengan nilai uji-t sebesar -1,006 dan nilai signifikansi adalah 0,323 di atas dari 0,05. Pada Uji simultan (Uji-F) Peran (X1) dan Kebijakan Pemerintah (X2) berpengaruh secara simultan terhadap Peningkatan Koperasi (Y) dengan nilai yaitu 63,701 dan nilai signifikansi adalah 0,000 di bawah dari 0,05
Pengaruh Nilai Pelanggan Dan Electronic Word Of Mouth Terhadap Kepuasan Pengunjung Dengan Keputusan Berkunjung Sebagai Variabel Intervening Pada New Marjoly Beach And Resort Atika Rosifa; Lia Suprihartini; Roni Kurniawan
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2759

Abstract

This study aims to determine the effect of customer value on visitor satisfaction through visiting decisions, the influence of electronic word of mouth on visitor satisfaction through visiting decisions, the effect of customer value and electronic word of mouth partially on visiting decisions, the influence of customer value and electronic word of mouth partial to visitor satisfaction and the effect of visiting decisions on visitor satisfaction. Determination of the sample using the incidental sampling method, with the sampling technique using the Slovin formula to obtain 96 respondents. The analysis method used in this research is descriptive test, data quality test, classic assumption test, path analysis, and hypothesis testing. The results of the analysis in this study indicate that customer value partially has a significant effect on visitor satisfaction. Partially, electronic word of mouth has a significant effect on visitor satisfaction. Customer value partially has a significant effect on visiting decisions. Partially, electronic word of mouth has no significant effect on visiting decisions. The decision to visit is not able to mediate between customer value and visitor satisfaction and the decision to visit is also unable to mediate between electronic word of mouth and visitor satisfaction. Based on the research results, it is hoped that the new marjoly beach and resort can maintain and increase visitor satisfaction by paying attention to what factors can support customer value and electronic word of mouth.
Pengaruh Komunikasi, Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan pada PT. Karwikarya Wisman Graha Tanjugpinang Dayu Fatira; Lia Suprihartini; Dodi Dermawan
Bahtera Inovasi Vol 2 No 1 (2018): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v2i1.3292

Abstract

This study entitled "The Effect of Communication, Compensation, and Work Discipline on Employee Performance at PT. Karwikarya Graha Tanjungpinang Wisman. This study uses a quantitative method with data collection techniques through distributing questionnaires, library data, and references to previous journals. The sample in this study were employees in the production section of PT. Karwikarya Wisman Graha Tanjungpinang totaling 115 employees with sampling techniques from a population of 162 employees using the Slovin formula. While the data analysis uses Multiple Linear Regression analysis using SPSS 22. From the results of the Multiple Linear Regression test it can be seen that the Adjusted R Square value is 0.940 or 94.0%. So that it can be explained that 94.0% of Communication, Compensation and Work Discipline Variables affect employee performance. while the rest (100% -94.0% = 6%) is influenced by other variables not discussed in this study. The results of this study conclude that: (1) Partial communication does not have a positive effect on employee performance, (2) Partial Compensation has a positive effect on employee performance, (3) Work Discipline Partially has a positive effect on employee performance. Meanwhile, based on the results of the simultaneous test found that communication, compensation, and work discipline together on the performance of employees at PT. Karwikarya Wisman Graha Tanjungpinang.
Peran Penyuluh Dan Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kelompok Nelayan Desa Madong Tanjungpinang Lia Suprihartini; Roni Kurniawan
Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v1i2.3441

Abstract

This study discusses the role of extension agents and how marketing strategies are thought to affect the sales volume of the fishermen group in Tanjung Pinang village. In this study the role of instructor variables is seen from performance and competency indicators; marketing strategy seen from indicators of market segmentation, market positioning, market entry strategy, marketing mix; and sales volume of profit and sales indicators. This study uses the SPSS.V.24 program application, showing that partially the Sales Strategy has a positive and significant effect on Sales Volume and the Extension Role has a positive and significant effect on Sales Volume. Simultaneously the Extension Role and Sales Strategy have a positive and significant effect on Sales Volume
Pengaruh Disiplin Kerja, Pengalaman Kerja, Kepuasan Kerja dan Etos Kerja Terhadap Produktivitas Kerja Pegawai Pada Kantor Balai Benih Ikan (BBI) Pengujan Delfi Wirayani; Lia Suprihartini; Roni Kurniawan
Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v1i2.3442

Abstract

This study discusses the role of extension agents and how marketing strategies are thought to affect the sales volume of the fishermen group in Tanjung Pinang village. In this study the role of instructor variables is seen from performance and competency indicators; marketing strategy seen from indicators of market segmentation, market positioning, market entry strategy, marketing mix; and sales volume of profit and sales indicators. This study uses the SPSS.V.24 program application, showing that partially the Sales Strategy has a positive and significant effect on Sales Volume and the Extension Role has a positive and significant effect on Sales Volume. Simultaneously the Extension Role and Sales Strategy have a positive and significant effect on Sales Volume
Celebrity Endorser, Online Customer Review, Online Customer Rating Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening pada Marketplace Tokopedia Denny Pratama Putra; Lia Suprihartini; Roni Kurniawan
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3800

Abstract

Broadly speaking, this study aims to determine the effect of Celebrity Endorser, Online Customer Review and Online Customer Rating partially on Purchase Decision, the effect of Celebrity Endorser, Online Customer Review, and Online Customer Rating partially on Trust, the effect of Purchase Decision on Trust, Celebrity Endorser on Purchase Decision through Trust, the effect of Online Customer Review on Purchase Decision through Trust and the influence of Online Customer Rating on Purchase Decision through Trust. The population in this study were all users of Tokopedia who ever purchased at Tokopedia. Determination of the sample using the incidental sampling method, with the sampling technique using the Lameshow' formula to obtain 100 respondents. The data collection method used is a questionnaire. The analytical method used in this research is descriptive test, data quality test, classical assumption test, path analysis and hypothesis testing. The results of the analysis in this study indicate that Celebrity Endorser partially has significant effect on Purchase Decision, partially Online Customer Review has significant effect on Purchase Decision. Online Customer Rating partially has significant effect on Purchase Decision. Partial Trust has a significant effect on Purchase Decision. Trust is not able to mediate between Celebrity Endorser, Online Customer Review and Online Customer Rating on purchase intention. Based on the research results, Tokopedia is expected to continue to increase Purchase Decision by taking into account the factors that support and support Celebrity Endorser, Online Customer Review, and Online Customer Rating.
Co-Authors Atika Rosifa Dayu Fatira Delfi Wirayani Denny Pratama Putra Dermawan, Dodi Henry Eryanto Roni Kurniawan Tumpal Manik