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All Journal Jurnal Ilmiah Econosains Jurnal Pendidikan Ekonomi & Bisnis JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Dita Puruwita
Fakultas Ekonomi Universitas Negeri Jakarta
Economics, Econometrics & Finance Education

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THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA Dita Puruwita
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 2 No 2 (2014): Jurnal Pendidikan Ekonomi & Bisnis
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.408 KB) | DOI: 10.21009/JPEB.002.2.4

Abstract

This research aims are to find out how well the service quality of PT Indosat Jakarta, how loyal are the customers, and how far the effect of the service quality toward the customers loyalty Indosat in Jakarta. The category of this research are descriptive and verification with surveys method by using a convenience sampling. The sample sizes is 120 respondents of Indosat customers. Therefore, the data collecting technique used are from secondary data, interview, observation and questionnaires. The result of this research based on hypothetical test indicates that there is a effect between the service quality and the customer loyalty. The conclusion of this research is that the performance of the service quality provided by Indosat is still under the customer expectation. It is suggested to the management of PT. Indosat, to improve and maintain their service quality in the dimension that is regard as important, as well the customer’s loyalty level. Keywords : Service Quality, Customer Loyalty, Indosat
PENGARUH TINGKAT PENDIDIKAN, PENDAPATAN PER KAPITA DAN PENGANGGURAN TERHADAP KEMISKINAN DI DKI JAKARTA Darma Rika S.; Munawaroh Munawaroh; Dita Puruwita
Jurnal Ilmiah Econosains Vol 10 No 2 (2012): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0102.01

Abstract

ABSTRACTThis research was aimed at describing connections between education, income per capita and unemployment to poverty in Indonesia. In this research, the data were taken from Badan Pusat Statistik (BPS). The analysis use qualitative and quantitative. Qualitative analysis described in descriptive about education, income per capita, unemployment and poverty in Indonesia. The quantitative analysis used Ordinary Least Squares (OLS) with secondary data. The Regression of research results show that: (1) education has a negative influence to poverty and the effect statistically significant. (2) income per capita has a negative influence to poverty and the effect statistically significant. (3) unemployment has a positive influence to poverty and the effect statistically significant.
KOMPETENSI SDM KEUANGAN DAN AKUNTABILITAS PESANTREN Yunika Murdayanti; Dita Puruwita
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 7 No 1 (2019): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.506 KB) | DOI: 10.30871/jaemb.v7i1.1085

Abstract

Financial management of pesantren is not so complicated, because pesantren are self-financing institutions that do not require financial accountability to be reported to the funder. Generally, this study discusses about the competence of financial human resources against accountability in the environment of Pesantren (Islamic Education Institution). Observations conducted by researchers on financial management in 6 Pesantren at Jabodetabek. Its population is all employees who are in pesantren. The sample was selected using purposive sampling amounted to 116 respondents. The data analysis method uses regression testing. Conclusion of this study proves that the competence of financial human resources have a positive and significant impact on accountability. The higher of the financial human resources will have an effect on the implementation of accountability at pesantren well and adequate.
Pengaruh Fear of Missing Out (FOMO) dan Hedonic Motivation terhadap Impulsive Buying Top-Up Robux di Game Roblox Melalui Self Control pada Generasi Z Wulan Suminar; Dita Puruwita; Daru Putri Kusumaningtyas
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/31ttfn55

Abstract

The study aims to examine the influence Fear of Missing Out (FOMO) and hedonic motivation on impulsive buying through self-control as a mediating variable among Generation Z who purchase Robux top-ups in the Roblox game. This study employed a quantitative approach by collecting data through an online questionnaire distributed via Google Forms to 175 respondentd selected using a purposive sampling technique. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS version 4. The results indicate that Fear of Missing Out (FOMO) and hedonic motivation each have a negative and significant effect on self- control. Furthermore, self-control has a negative and significant effect on impulsive buying. Meanwhile, Fear of Missing Out (FOMO) and hedonic motivation each have a positive and significant effect on impulsive buying. The findings also demonstrate that self-control mediates the relationship beetwen Fear of Missing Out (FOMO) and hedonic motivation on impulsive buying. Based on these findings, it is recommended that Generation Z strengthen their self-control in managing digital spending and carefully consider their needs before purchasing Robux top-ups. In addition, educational institutions are encouraged to strengthen digital financial literacy, while digital business practitioners and game developers psychological factors in order to minimize excessive impulsive buying behavior
Pengaruh Live Streaming dan Flash Sale terhadap Impulse Buying melalui Positive Emotion pada Produk Bittersweet by Najla di Platform TikTok Shop Aleisya Aulia Rachmah; Dita Puruwita; Ivan Putranto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2dmavh88

Abstract

The rapid development of TikTok Shop through its live streaming and flash sale features has increased impulse buying, which is influenced by consumers' positive emotions. This study aims to analyze the influence of live streaming and flash sales on impulse buying through positive emotion among consumers of Bittersweet by Najla products on TikTok Shop. This study employed a quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 4. The sample consisted of 130 respondents selected using purposive sampling. The results indicate that live streaming, flash sales, and positive emotion have a positive and significant effect on impulse buying. In addition, live streaming and flash sales also have a positive and significant effect on positive emotion. Furthermore, positive emotion partially mediates the relationship between live streaming and impulse buying, as well as between flash sales and impulse buying. These findings reinforce the Stimulus-Organism-Response (S-O-R) Theory, demonstrating that marketing stimuli can evoke positive emotions that ultimately encourage impulse buying.
Co-Authors Aleisya Aulia Rachmah Darma Rika S. Daru Putri Kusumaningtyas Ivan Putranto Munawaroh Munawaroh Wulan Suminar Yunika Murdayanti