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All Journal Jurnal Ilmiah Econosains Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JURNAL PENDIDIKAN TAMBUSAI Didaktik : Jurnal Ilmiah PGSD STKIP Subang TOFEDU: The Future of Education Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Dita Puruwita
Fakultas Ekonomi Universitas Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA Dita Puruwita
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 2 No 2 (2014): Jurnal Pendidikan Ekonomi & Bisnis
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.408 KB) | DOI: 10.21009/JPEB.002.2.4

Abstract

This research aims are to find out how well the service quality of PT Indosat Jakarta, how loyal are the customers, and how far the effect of the service quality toward the customers loyalty Indosat in Jakarta. The category of this research are descriptive and verification with surveys method by using a convenience sampling. The sample sizes is 120 respondents of Indosat customers. Therefore, the data collecting technique used are from secondary data, interview, observation and questionnaires. The result of this research based on hypothetical test indicates that there is a effect between the service quality and the customer loyalty. The conclusion of this research is that the performance of the service quality provided by Indosat is still under the customer expectation. It is suggested to the management of PT. Indosat, to improve and maintain their service quality in the dimension that is regard as important, as well the customer’s loyalty level. Keywords : Service Quality, Customer Loyalty, Indosat
PENGARUH TINGKAT PENDIDIKAN, PENDAPATAN PER KAPITA DAN PENGANGGURAN TERHADAP KEMISKINAN DI DKI JAKARTA Darma Rika S.; Munawaroh Munawaroh; Dita Puruwita
Jurnal Ilmiah Econosains Vol 10 No 2 (2012): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0102.01

Abstract

ABSTRACTThis research was aimed at describing connections between education, income per capita and unemployment to poverty in Indonesia. In this research, the data were taken from Badan Pusat Statistik (BPS). The analysis use qualitative and quantitative. Qualitative analysis described in descriptive about education, income per capita, unemployment and poverty in Indonesia. The quantitative analysis used Ordinary Least Squares (OLS) with secondary data. The Regression of research results show that: (1) education has a negative influence to poverty and the effect statistically significant. (2) income per capita has a negative influence to poverty and the effect statistically significant. (3) unemployment has a positive influence to poverty and the effect statistically significant.
KOMPETENSI SDM KEUANGAN DAN AKUNTABILITAS PESANTREN Yunika Murdayanti; Dita Puruwita
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 7 No 1 (2019): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.506 KB) | DOI: 10.30871/jaemb.v7i1.1085

Abstract

Financial management of pesantren is not so complicated, because pesantren are self-financing institutions that do not require financial accountability to be reported to the funder. Generally, this study discusses about the competence of financial human resources against accountability in the environment of Pesantren (Islamic Education Institution). Observations conducted by researchers on financial management in 6 Pesantren at Jabodetabek. Its population is all employees who are in pesantren. The sample was selected using purposive sampling amounted to 116 respondents. The data analysis method uses regression testing. Conclusion of this study proves that the competence of financial human resources have a positive and significant impact on accountability. The higher of the financial human resources will have an effect on the implementation of accountability at pesantren well and adequate.
Pengaruh Fear of Missing Out (FOMO) dan Hedonic Motivation terhadap Impulsive Buying Top-Up Robux di Game Roblox Melalui Self Control pada Generasi Z Wulan Suminar; Dita Puruwita; Daru Putri Kusumaningtyas
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/31ttfn55

Abstract

The study aims to examine the influence Fear of Missing Out (FOMO) and hedonic motivation on impulsive buying through self-control as a mediating variable among Generation Z who purchase Robux top-ups in the Roblox game. This study employed a quantitative approach by collecting data through an online questionnaire distributed via Google Forms to 175 respondentd selected using a purposive sampling technique. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS version 4. The results indicate that Fear of Missing Out (FOMO) and hedonic motivation each have a negative and significant effect on self- control. Furthermore, self-control has a negative and significant effect on impulsive buying. Meanwhile, Fear of Missing Out (FOMO) and hedonic motivation each have a positive and significant effect on impulsive buying. The findings also demonstrate that self-control mediates the relationship beetwen Fear of Missing Out (FOMO) and hedonic motivation on impulsive buying. Based on these findings, it is recommended that Generation Z strengthen their self-control in managing digital spending and carefully consider their needs before purchasing Robux top-ups. In addition, educational institutions are encouraged to strengthen digital financial literacy, while digital business practitioners and game developers psychological factors in order to minimize excessive impulsive buying behavior
Pengaruh Live Streaming dan Flash Sale terhadap Impulse Buying melalui Positive Emotion pada Produk Bittersweet by Najla di Platform TikTok Shop Aleisya Aulia Rachmah; Dita Puruwita; Ivan Putranto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2dmavh88

Abstract

The rapid development of TikTok Shop through its live streaming and flash sale features has increased impulse buying, which is influenced by consumers' positive emotions. This study aims to analyze the influence of live streaming and flash sales on impulse buying through positive emotion among consumers of Bittersweet by Najla products on TikTok Shop. This study employed a quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 4. The sample consisted of 130 respondents selected using purposive sampling. The results indicate that live streaming, flash sales, and positive emotion have a positive and significant effect on impulse buying. In addition, live streaming and flash sales also have a positive and significant effect on positive emotion. Furthermore, positive emotion partially mediates the relationship between live streaming and impulse buying, as well as between flash sales and impulse buying. These findings reinforce the Stimulus-Organism-Response (S-O-R) Theory, demonstrating that marketing stimuli can evoke positive emotions that ultimately encourage impulse buying.
Pengaruh Service Quality dan Price Perception Terhadap  Customer Loyalty pada Kedai Kopi di Bekasi Timur Idlal Radhya Andiyana; Dita Puruwita; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8x1pah50

Abstract

The rapid growth of the coffee shop industry in East Bekasi has intensified competition, requiring businesses to strengthen customer retention through high service quality and favorable price perceptions. This study aims to examine the effects of service quality and price perception on customer loyalty, both individually and simultaneously. A quantitative approach with a causal associative research design and survey method was employed. Data were collected using a six-point Likert-scale questionnaire from 160 respondents selected through purposive sampling. Respondents were at least 17 years old, resided in or were active in East Bekasi, and had purchased products from local coffee shops. Data were analyzed using IBM SPSS through instrument validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that service quality has a positive and significant effect on customer loyalty (β = 0.294, t = 7.954, p < 0.001), while price perception also has a positive and significant effect (β = 0.356, t = 6.636, p < 0.001). Simultaneously, both variables significantly influence customer loyalty (F = 81.657) and explain 51.0% of its variance. These findings suggest that consistently improving service quality and fostering fair price perceptions are essential strategies for enhancing customer loyalty in coffee shops. The study also contributes empirical evidence to the literature on customer loyalty within the context of local coffee shop businesses.
Social Media Marketing and E-Wom: Driving Purchase Intentions Through Brand Image Maulidiah Winda Hani Syach; Dita Puruwita; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.5

Abstract

The purpose of this research is to identify the factors influencing the purchase intention of Circle K products in the DKI Jakarta area, focusing on the variables of social media marketing, Electronic Word of Mouth (E-WOM), and brand image. The research uses a quantitative approach with the Structural Equation Model (SEM). Primary data was collected through questionnaires using a Likert scale ranging from strongly agree to strongly disagree. A purposive sampling method was used to obtain the sample, and the researchers gathered data from 210 respondents. The results of the study indicate that social media marketing and E-WOM have a positive and significant direct impact on brand image. Purchase intention also has a positive and significant direct impact on brand image. Additionally, social media marketing and E-WOM positively and significantly influence purchase intention through brand image. However, social media marketing and E-WOM do not have an impact on purchase intention. Keywords: purchase intention, brand image, social media marketing, electronic word of mouth, and Circle K
The Strategic Role of Brand Image in Linking Celebrity Endorsers and E-Wom with Local Skincare Purchase Intention for People in Jabodetabek Mayang Nurapriani; Dita Puruwita; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.4

Abstract

The purpose of this research is to determine the effect of celebrity endorsers and e-wom on the purchase intention of Azarine skincare for people in Jabodetabek through brand image as an intervening. Sample data collection was carried out by distributing questionnaires with Google Forms and using a 5 point Likert scale measurement consisting of strongly agree to strongly disagree. The sampling technique used is a non-probability sampling technique with a purposive sampling method. The research sample used amounted to 250 respondents using a quantitative approach. The data analysis technique uses the Structural Equation Modeling (SEM) method supported by AMOS software version 24. The findings show that celebrity endorsers have a positive and significant effect on brand image. E-WOM has a positive and significant effect on brand image. Additionally, celebrity endorsers have a positive and significant effect on purchase intention. E-WOM has a positive and significant effect on purchase intention. Brand image has a positive and significant effect on purchase intention. Then, celebrity endorser has a positive and significant effect on purchase intention through brand image. E-WOM has a positive and significant effect on purchase intention through brand image.
The Relationship Between Electronic Service Quality and Electronic Trust with Customer Loyalty in TikTok Shop Users Through Customer Satisfaction in Jabodetabek Ayu Febriana; Dita Puruwita; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.5

Abstract

The purpose of this study was to determine the effect of electronic service quality, electronic trust, and customer satisfaction on customer loyalty of TikTok shop users in Jabodetabek. This quantitative research method collects data through questionnaires. A total of 250 respondents were sampled using purposive sampling techniques. The objects taken in this study were respondents who had used TikTok shop, aged 17-30 years, and domiciled in Jabodetabek. This study uses AMOS software version 24 and SEM (Structural Equation Model) to analyze and process research data. The results obtained in this study indicate that electronic service quality and electronic trust have a positive effect on customer satisfaction. In addition, electronic service quality and customer satisfaction have a positive effect on customer loyalty. Electronic service quality and electronic trust through customer satisfaction also have a positive effect on customer loyalty. However, electronic trust has no effect on customer loyalty.
PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PRODUK SKINTIFIC DI TIKTOK PADA GENERASI Z Kayyisah Aulia Rahman; Dita Puruwita; Sefrimel Angriani ZN
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17472

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (e-WOM) and Price Perception on Purchase Decision of Skintific products on TikTok among Generation Z, both directly and through Brand Image as a mediating variable. This study used a quantitative approach with a survey method. The population consisted of TikTok users who had purchased Skintific products, with a sample of 170 respondents aged 18–24 domiciled in DKI Jakarta, selected through non-probability sampling with a purposive sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results show that Electronic Word of Mouth, Price Perception, and Brand Image each have a positive and significant effect on Purchase Decision. In addition, Electronic Word of Mouth and Price Perception also have a positive and significant effect on Brand Image. The mediation test results indicate that Brand Image positively and significantly mediates the effect of Electronic Word of Mouth and Price Perception on Purchase Decision. These findings confirm that, alongside strengthening digital communication and pricing strategies, reinforcing Brand Image is an important mechanism for driving Purchase Decisions of skincare products on TikTok among Generation Z.
Co-Authors Aleisya Aulia Rachmah Annisa Lutfia Ardhiansyah Nur Hidayat Idris Ayu Febriana Darma Rika S. Daru Putri Kusumaningtyas Destria Amara Disti Nur Kholifah Haikal Alhafiz Hana Fatimah Idlal Radhya Andiyana Indah Syafitri Ivan Putranto Kayyisah Aulia Rahman Kusworo Kusworo Kusworo Maria Al Qibthya Maulidiah Winda Hani Syach Mayang Nurapriani Munawaroh Munawaroh Nofriska Krissanya Prima Andriani Revalina Talitha Yasri Rina Putri Hendryana Rizka Zakiah Sefrimel Angriani ZN Tasya Sholehah Terrylina Arvinta Monoarfa Wulan Suminar Yunika Murdayanti