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Harmelia Harmelia
Fakultas Ekonomi Universitas Putra Indonesia “YPTK”
Economics, Econometrics & Finance

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Analisis Pengaruh Biaya Mutu Terhadap Penjualan Produk (Studi Kasus: Pusat Oleh-Oleh Minang di Kota Padang) Harmelia Harmelia; Devi Edriani
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 21 No 2 (2019): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

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Abstract

This is an empirical research to determine the influence of the independentvariable quality cost to the dependent variable sales.A T-test onprevention cost, valuation cost, failure cost showed significant influence on sales. An F-test on prevention cost,valuation cost, internal failure cost and external failure cost also showed significant influence on sales. Regression analysis was done using the multiple linear regression equation Y = 5316.608 + .988 X1 +.332 X2 + .018 X3 . Regression analysis showedpositive that prevention cost, valuation cost, internal failure cost, andexternal failure cost had a positive influence on sales, which indicates thatincreasing costs of quality leads to increase in sales. A coefficientdetermination test (Kd) showed that 95% of quality cost contributes tosales; the remaining 5% is influenced by factors other than cost of quality
Co-Authors Devi Edriani