Article Per Year (5 Year)
p-Index From 2021 - 2026
1.879
P-Index
This Author published in this journals
All Journal Journal of Indonesian Economy and Business JURNAL PEMASARAN KOMPETITIF Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Applied Business and Management (AJABM) Nusantara Journal of Multidisciplinary Science Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Business Economics and Management Green Economics: International Journal of Islamic and Economic Education
Aida Sari
Universitas Lampung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Gaya Hidup Dan Servicescape Terhadap Keputusan Pembelian (Studi Pada Semesta Coffee And Space Di Pringsewu) Bagas Aef Syaifulloh; Aida Sari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Coffee is an agricultural commodity that plays an important role in the Indonesian economy and culture. This study aims to determine the influence of lifestyle and servicescape on purchasing decisions. This study uses a quantitative approach with a survey method of 114 respondents who are active consumers of Semesta Coffee and Space in Pringsewu, Lampung. Data were collected through questionnaires and processed using SPSS version 24 software. Data analysis used multiple linear regression analysis and hypothesis testing. The results of the analysis indicate that lifestyle and servicescape partially and simultaneously have a significant influence on purchasing decisions. Lifestyle dimensions including Activities, Interests, Opinions (AIO) and servicescape dimensions including ambient conditions, spatial layout and functionality, and signs, symbols, and artifacts are proven to contribute to positive consumer decisions in making purchases. These findings indicate that consumer lifestyle and good physical environment management (servicescape) are important factors in improving purchase decisions in the coffee shop sector
Co-Authors Afri Aripin Bagas Aef Syaifulloh Daniel Putra Herlan Dwi Asri Siti Ambarwati Erpendi Haskhory Ginaldho Keumala Hayati Nuzul Inas Nabila Rhodiatul Haida Rinaldi Bursan Sesilia Vani Susanto Sofiyatul Azkiyah Sri Hasnawati Sri Suningsih yuningsih yuningsih