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All Journal JURNAL PEMASARAN KOMPETITIF Jurnal Mantik JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Muammar Khaddapi
Universitas Muhammadiyah Palopo
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Mantik

 1 
The Effect of Brand Awareness and Brand Loyalty on Riamiranda Product Purchase Decisions (Case Study on Consumers in Palopo City) Hasnawati Hasnawati; M. Risal; Muammar Khaddapi
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This research is actually to test how much the level of significance of brand awareness and brand loyalty affects consumer decisions to buy products at the Riamiranda boutique in Palopo city. This study directly determines the sample using the saturated sample method by determining the number of samples as many as 87 samples. This study uses a quantitative research approach. The data used is primary data by distributing questionnaires to respondents. The results showed that brand awareness significantly influenced the decision to buy products at the Riamiranda boutique, Palopo city. Meanwhile, brand loyalty also significantly influences the decision to buy products at the Riamirand boutique in Palopo city. Thus it can be said that the more aware a consumer is of a quality brand and the more loyal the consumer to the brand will be a strong motivating factor for the consumer to buy the product.
Brand Image, Customer Loyalty And Price To Consumer Purchase Decisions (Study On Customer Cafe & Resto Enzym Signature Palopo City) Muammar Khaddapi; M. Risa; Nana Adriana
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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This research was conducted with the aim of knowing and analyzing the influence of brand image, customer loyalty and price variables on consumer purchasing decisions at cafes and restaurants with enzyme signatures in Palopo City. The data in this research are primary data and the data collection technique in this research uses a questionnaire. The number of samples drawn from the population is 95 samples. Multiple linear regression was applied in this study to analyze the data. For data analysis using SPSS 21. The results of this study, simultaneously variable price brand image and customer loyalty affect the variables of consumer purchasing decisions at cafes and restaurants enzyme signature in the city of Palopo. Based on individualvariable brand image, price and customer loyalty have a positive and significant effect on consumer purchasing decisions at cafes and restaurants with enzyme signatures in Palopo City.
January Effect Phenomenon on Abnormal Return in Stock of SOE Bank Listed on the Indonesia Stock Exchange (IDX) for the 2018-2020 Period Hasnawaty Hasnawaty; Muhammad Aqsa; Muammar Khaddapi
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jurnalmantik.v5i4.2085

Abstract

This study aims to determine whether  there are abnormal returns of state-owned banks listed on the Indonesia Stock Exchange (IDX) and whether there are differences in abnormal returns between January and months other than Janary for the 2018-2020 period. The test results using SPSS.25 indicate that there is an abnormal return of BUMN bank shares on the Indonesia Stock Exchange. This study uses secondary data in the form of stock price data obtained through the IDX official website. The analytical method used in this research is the One Sample T-Test. The results of data analysis show that the January effect has a significant effect on abnormal returns on shares of state-owned banks listed on the IDX where the return variable value in January is sig. (2-tailed) is 0.011 (0.011 < 0.05 ) and the return variable other than January is sig. (2-tailed) of 0.279 (0.279 > 0.05). The results based on testing using the Paired-Samples T Test method showed a significant difference to the abnormal returns of state-owned banks in January with months other than January in a certain period.
Co-Authors Arjun Arjun Damayanti Damayanti Hasnawati Hasnawati Hasnawaty Hasnawaty Ilham Tahier Kaharuddin Kaharuddin M. Risa M. Risal Muhammad Aqsa Nana Adriana Sapar Sapar Yusuf Kaya