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All Journal JURNAL PEMASARAN KOMPETITIF Jurnal Sekretari Universitas Pamulang KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal Ekonomi Efektif Journal of Research and Publication Innovation Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Cornelia Dumarya Manik
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Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MEMBER SUBWAY BSD GREEN OFFICE PARK KABUPATEN TANGERANG Cornelia Dumarya Manik; Muhammad Hasbi Aisamuddin
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan industri restoran cepat saji di Indonesia menunjukan perkembangan yang pesat dan cukup signifikan. Hal ini mengindikasikan bahwa preferensi konsumen terhadap makanan cepat saji semakin meningkat, seiring dengan perubahan gaya hidup masyarakat yang semakin praktis. Jika suatu restoran tidak mampu membedakan diri dengan menawarkan sesuatu yang unik atau memenuhi ekspektasi pelanggan, maka pelanggan akan dengan mudah beralih ke kompetitor. Dari sekian banyak restoran cepat saji yang ada, peneliti memilih Subway Pada BSD Green Office Park Kabupaten Tangerang sebagai objek penelitian karena sangat strategis, dekat dengan Stasiun Serpong, menjadikannya pilihan yang tepat. Dalam konteks restoran cepat saji, keputusan untuk membeli suatu menu dipengaruhi oleh faktor-faktor seperti rasa, harga, ukuran porsi, serta kualitas bahan baku yang digunakan. Selain itu, faktor eksternal seperti suasana restoran, pelayanan, dan lokasi juga turut memengaruhi keputusan konsumen. Jenis riset yang dipergunakan yakni penelitian kuantitatif dengan menggunakan metode deskriptif asosiatif, yang dibentuk guna melihat terjadinya interelasi sebab akibat antar variabel yang dipilih. Metode pengumpulan data yang dipergunakan yaitu daftar pertanyaan pada angket dan menggunakan instrumen penilaian skala likert. Dari hasil peneltian yang penulis lakukan terdapat pengaruh harga (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) hal tersebut dapat dibuktikan dari nilai persamaan regresi linier sederhana Y = 12,308+ 0, 310X1 + 0, 402X2. Koefisien korelasi sebesar 0,465 dimana nilai tersebut berada pada interval 0,400 – 0,599, artinya kedua variabel memiliki tingkat hubungan yang sedang maka perpaduan antara harga yang wajar dan kualitas produk yang tinggi menjadi faktor utama dalam memengaruhi keputusan pembelian Subway Pada BSD Green Office Park Kabupaten Tangerang.
Pengaruh Pengalaman Layanan Dan Strategi Penetapan Harga Pada Kepuasan Pelanggan Nike Store Senayan City Mall Latifah; Cornelia Dumarya Manik
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i2.9011

Abstract

Abstract. The purpose of this study is to determine the effect of service experience and pricing strategy on customer satisfaction at Nike Store Senayan City Mall, both partially and simultaneously. The method used is quantitative. The sampling technique uses the Slovin formula, and the sample in this study consists of 91 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, determination coefficient analysis, and hypothesis testing. The results of this study are that service experience has a significant effect on customer satisfaction Y = - 0.625 + 0.993X1, the correlation coefficient value is 0.701, which means that the two variables have a strong relationship. The value of determination or contribution of influence is 0.830 or 83%. The calculated t-value is greater than the table t-value (20.820 > 1.987). Pricing strategy significantly affects customer satisfaction: Y = 5.852 + 0.868X2, with a correlation coefficient of 0.728, meaning that the two variables have a strong relationship. The coefficient of determination or contribution is 0.843, or 84.3%. The t-value is greater than the t-table value (21.850 > 1.987). Service experience and pricing strategy simultaneously have a significant effect on customer satisfaction Y = -1.176 + 0.527X1 + 0.494X2. The correlation coefficient value or the degree of relationship between the independent variable and the dependent variable was obtained at 0.959, meaning that there is a very strong relationship. The coefficient of determination or simultaneous contribution value is 92%, while the remaining 8% is influenced by other factors. The calculated F value is greater than the F table value (506.236 > 3.10). Thus, there is a significant simultaneous influence of service experience and pricing strategy on customer satisfaction.  
Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Konsumen Pada Rumah Makan Mie Pedes Mampus ( MPM ) Cabang Puri Bintaro Hijau (PBH) Tangerang Selatan Kharisma Dinda Oktaviana; Cornelia Dumarya Manik
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8925

Abstract

This study aimed to determine and analyze the effect of Service Quality (X₁) and Location (X₂) on Consumer Satisfaction (Y) at Mie Pedes Mampus (MPM) Restaurant, Puri Bintaro Hijau (PBH) Branch. The study employed a quantitative research method, with data collected through questionnaires distributed to consumers. The sampling technique used was the Rao Purba formula, based on the condition that the total number of consumers was not known with certainty. The Rao Purba formula was applied because the number of visiting consumers was not specifically documented, making it impossible to determine the exact population size. Based on the calculation using the Rao Purba formula, a sample of 97 respondents was obtained. Data analysis was conducted using simple and multiple linear regression, correlation analysis, coefficient of determination, and hypothesis testing through t-tests and F-tests. The results showed that Service Quality had a positive and significant effect on Consumer Satisfaction, with the regression equation Y = 3.876 + 0.512X₁. The correlation coefficient value of 0.847 indicated a very strong relationship, with a coefficient of determination of 0.717, meaning that Service Quality influenced Consumer Satisfaction by 71.7%, while the remaining 28.3% was influenced by other variables. The hypothesis test showed that the calculated t-value was greater than the t-table value (4.073 > 1.986), thus H₀₁ was rejected and Hₐ₁ was accepted. The Location variable also had a positive and significant effect on Consumer Satisfaction, with the regression equation Y = 3.979 + 0.780X₂. The correlation coefficient value of 0.696 indicated a strong relationship, with a coefficient of determination of 0.485, meaning that Location influenced Consumer Satisfaction by 48.5%, while the remaining 51.5% was influenced by other variables. The hypothesis test showed that the calculated t-value was greater than the t-table value (2.584 > 1.986), thus H₀₂ was rejected and Hₐ₂ was accepted. Simultaneously, Service Quality and Location had a positive and significant effect on Consumer Satisfaction, with the regression equation Y = 3.522 + 0.490X₁ + 0.053X₂. The correlation coefficient value of 0.847 indicated a very strong relationship, with a coefficient of determination of 0.718, meaning that both variables influenced Consumer Satisfaction by 71.8%, while the remaining 28.2% was influenced by other variables. The F-test results showed that the calculated F-value was greater than the F-table value (71.967 > 3.090), thus H₀₃ was rejected and Hₐ₃ was accepted.
Pengaruh Layout dan Citra Merek Terhadap Pengambilan Keputusan Pembelian pada Starbucks Ruko Vienna di Tangerang Selatan Muhammad Mahdi; Cornelia Dumarya Manik
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9092

Abstract

Abstract - This study aimed to examine the effect of layout and brand image on purchasing decision making among consumers of Starbucks Ruko Vienna, South Tangerang. The research employed a quantitative descriptive method, with data collected through questionnaires using a Likert scale. The sample consisted of 99 respondents selected using purposive sampling. Data analysis was conducted using simple and multiple linear regression, t-tests, and F-tests. The results showed that layout had a positive and significant effect on purchasing decisions, with a significance value of 0.001 < 0.10. Brand image also had a positive and significant effect on purchasing decisions, with a significance value of 0.001 < 0.10. Simultaneously, layout and brand image had a positive and significant effect on purchasing decisions, as indicated by an F value of 127.336 > F table 3.09 and a significance value of 0.001 < 0.10. Therefore, it was concluded that layout and brand image, both partially and simultaneously, had a positive and significant influence on purchasing decisions at Starbucks Ruko Vienna, South Tangerang.
Co-Authors Agung Prasetia Anthony Salim Edih - - Fadhilah Zahra Febby Alfinta Kharisma Dinda Oktaviana LATIFAH Muhammad Fadli Muhammad Hasbi Aisamuddin Muhammad Mahdi Ria agustina Ridho Muhammad Elsa Anugrah Sugiyarto Sugiyarto