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All Journal JEMAS : Jurnal Edukasi Matematikan dan Sains Rambideun : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sains Pertanian Jurnal Lingkungan Almuslim Journal of Dialogos Buletin Pengabdian
Abdul Malik
Universitas Al Muslim
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Public Health Social Sciences Veterinary

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Public Perceptions And Acceptance Of Ecoenzyme-Based Environmentally Friendly Soap In Lhokseumawe City Jannatul Liani; Abdul Malik; Syifa Saputra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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Abstract

Ecoenzyme-based soap, formulated using fermented organic waste, may support household-level waste management and greener cleaning practices. This study examined public perceptions, acceptance, and perceived social and environmental implications of ecoenzyme-based environmentally friendly soap in Lhokseumawe City. A convergent mixed-methods design based on the Theory of Planned Behavior was used. Quantitative data were obtained from 54 questionnaire respondents and analyzed descriptively, while qualitative data were collected through in-depth interviews with 10 key informants and analyzed thematically using NVivo 12. Community perception was positive (mean = 4.29), with environmental friendliness receiving the highest rating (mean = 4.72). Acceptance was strong (mean = 4.50), led by interest in using ecoenzyme soap as an alternative to conventional soap (mean = 5.00). Family support, perceived ease of use, environmental benefits, and perceived safety were important enabling factors. However, limited technical knowledge, product availability, and affordability may constrain sustained use. The findings indicate that high stated acceptance reflects behavioral intention rather than verified routine adoption. Education on production and use, quality standardization, and improved access are needed to translate favorable perceptions into sustained household practice
Co-Authors Al Mahfud Saputra Baharni Cut Khairani Hambali Hambali Jannatul Liani Kumita Kumita Marnita Maryam Jamilah Muhammad Rizal Risa Dea Aulia Tanjung Saputra, Syifa Sayed Ahmad Zaki Yamani Syaiful Hurri Syarifah Maihani SE.MM Said Syarkawi Syarkawi Zulfiah Larisu Zulfikar . Zulfikar Zulfikar