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All Journal Journal of Computer System and Informatics (JoSYC) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Indomera : Jurnal Magister Manajemen AJAD : Jurnal Pengabdian kepada Masyarakat
Muhammad Rizal
Universitas Almuslim, Bireuen, Aceh, 24261
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Peningkatan Kapasitas Produksi dan Penjualan Produk Kelapa Gongseng Aceh Pasca Pandemi COVID-19 Melalui Teknologi Tepat Guna dan Pemasaran Digital Saleh, M; Rasyidin, M; Azmi, Dasril; Shintia, Iin; Miswardi; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i2.356

Abstract

This article delves into the strategic enhancement of production capacity and sales of Acehnese roasted coconut products in the aftermath of the COVID-19 pandemic, leveraging the application of appropriate technology and digital marketing approaches. The focus of this community engagement initiative lies in addressing the multifaceted challenges faced by the local community, including disruptions in traditional market access and production inefficiencies exacerbated by the pandemic. The objectives of the program are meticulously outlined, detailing the implementation of innovative technological solutions and digital marketing strategies designed to increase production efficiency, product quality, and market reach. The study also discusses the anticipated socio-economic impacts, particularly the potential for sustained community empowerment and economic resilience. The integration of these modern approaches aims to foster long-term sustainability and competitive advantage for micro, small, and medium enterprises (MSMEs) in Aceh, thereby contributing to broader economic recovery and growth.
Penerapan Konsep E-Commerce melalui Strategi Pemasaran Digital pada UMKM Mom n Me di Desa Lhok Mambang, Aceh Muttaqim, Hakim; Fauzi; Rizkina, Azka; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.387

Abstract

The partner in this community service activity is the micro, small, and medium enterprise (MSME) Mom N Me, which specializes in the production of traditional Acehnese motif bags. This enterprise is located in Lhok Mambang Village, Gandapura District, Bireuen Regency, Aceh Province. Established in 2011, this MSME initially engaged in the sewing of ordinary clothing. In 2015, it began producing bags with distinctive traditional Acehnese motifs. However, since the onset of the COVID-19 pandemic, the sales of its products have declined due to the traditional marketing methods employed and the lack of appropriate technology in production. To elevate the MSME's performance, it is essential to train them in digital marketing to expand their market reach. The method employed in this community service involves training and hands-on practice. The outcomes of this activity include an enhanced understanding of digital marketing among MSME practitioners, a broader market reach, and increased revenue for the MSME.
Transformasi Pemasaran Digital BUMDES Pengolahan Pakan Ikan Terapung Berbasis Blue Economy sebagai upaya peningkatan Produk Unggulan Desa Rasyidin, M; Saleh, M; Azmi, Dasril; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.398

Abstract

The partner in this community service activity is BUMDES Malaka, a village-owned enterprise from Jangka Alue Bie that produces floating fish feed. BUMDES Malaka was established in 2016, and the management is elected by the community through a village deliberation forum. The main objective of establishing BUMDES Malaka is to meet the needs of fish farmers and provide an alternative solution for farmers to obtain cheaper and higher-quality fish feed, as previously, fish feed was sourced from outside the province at high prices. To enhance the partner's capacity, training in digital marketing, as well as improvements in management and production quality, are necessary. The methods used in this service activity include training and hands-on practice. The outcomes of this activity include an increase in the knowledge of BUMDES Malaka's management in the field of digital marketing and an improvement in the partner's capabilities in business management.
The Determination of Availability Path Planning in Natural Tourist Attractions using Dijkstra's Algorithm and Ant Colony Optimization Gustami, Heri; Rizal, Muhammad; Fajri, Riyadhul
Journal of Computer System and Informatics (JoSYC) Vol 6 No 1 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josyc.v6i1.6336

Abstract

The research on determining Availability Path Planning for natural tourist attractions using Dijkstra and Ant Colony algorithms aims to identify the most efficient routes in terms of time, distance, and environmental conditions. This is achieved by combining the Dijkstra and Ant Colony Optimization algorithms, each with its respective advantages and disadvantages, to create a system for finding the shortest, fastest, and safest paths to natural tourist destinations in Bireuen Regency. The methodology employed in this study is the waterfall model, which encompasses stages from analysis to application development, integrating both Dijkstra and Ant Colony Optimization algorithms. The research findings reveal that the shortest route to the Ceuraceu Waterfall destination can be accessed via the Samagadeng Village road in Pandrah District, while the longest route can be accessed through the city center of Bireuen Regency. Furthermore, for the Krueng Simpo River Bathing Tourism, the shortest route is via the Gayo Bireuen road, while the longest route is through the KKA Aceh Utara road. Lastly, the shortest route to the Kuala Jangka Beach tourist attraction is via the Jangka road from the Matangglumpang Dua area, while the longest route can be accessed through the Kuala Bireuen road.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen Dalam Berbelanja Pada Ritel Modern dan Tradisional Saleh, M; Rasyidin, M; Rizal, Muhammad
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i2.6308

Abstract

Research on the Impact of Product Completeness, Product Variety, Product Quality, and Environmental Conditions on Consumer Purchasing Decisions. This study aims to analyze the influence of shopping comfort and ease of access, product availability, promotions and discounts, technology and innovation, branding, and retail reputation on consumer purchasing decisions. The research was conducted in Bireuen Regency, Aceh Province, Indonesia. The type of research used is explanatory research with a quantitative approach. The data types used in this study are both qualitative and quantitative data. The analysis method employed is the logistic model (LOGIT) to determine the impact on consumer decision-making. The research findings show that the variables of product completeness, more products being better, product quality, and environmental conditions have a significant influence on consumer purchasing decisions in modern retail stores. However, these factors did not have an impact on consumer decisions when shopping at traditional retail stores in Bireuen Regency, Aceh Province, Indonesia.
PROGRAM KETAHANAN PANGAN DANA DESA DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI DAN MENGURANGI KEMISKINAN DI KABUPATEN BIREUEN Rizal, Muhammad; Gustami, Heri; Muttaqim, Hakim; Saleh, M.; Rizkina, Azka
IndOmera Vol 6 No 12 (2025): indOmera, September 2025 (On Process)
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v6i12.537

Abstract

This study aims to analyze the role of food security programs funded through village fund allocations in realizing food security at the rural level in Bireuen Regency. Using a qualitative approach that emphasizes observing the natural conditions of the objects, the research informants consisted of three main groups: the Village Head, Village Facilitators, and the community. The results showed that the food security program funded by village funds has a significant level of effectiveness. The program has been proven to contribute to reducing poverty in Bireuen Regency by providing access to more affordable and nutritious food for those in need. Furthermore, the assistance provided by village facilitators is not only limited to the distribution of food aid, but also directed at increasing community capacity in managing resources and utilizing available opportunities to achieve long-term sustainability. The community's response, which tends to be positive, is an indicator that the food security program through village funds provides real benefits in improving the quality of life of the people of Bireuen Regency
Co-Authors Dasril Azmi FAUZI Hakim Muttaqim Heri Gustami M Rasyidin M. Saleh Miswardi Riyadhul Fajri Rizkina, Azka Saleh, M Shintia, Iin