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The Impact Of Lifestyle And Product Attractiveness On Purchasing Decisions Aceh SMEs Coffee Products Yusrawati; Syarifah Maihani; Saputra, Al Mahfud; Emi Safrina; Sri Murniyanti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3264

Abstract

This study aims to examine the purchasing decision factors of Small and Medium Enterprise (SMEs) coffee products in Bireun Regency, Aceh, Indonesia. Lifestyle and Product Attractiveness were tested as key predictors. Meanwhile, consumer attitudes as mediation. We approached as many as 500 coffee-loving youths to be sampled. However, 200 of them finally responded. Furthermore, the data was analyzed using the Structural Equation Modeling (AMOS-SEM) method. Based on the test results, lifestyle markedly has a positive and significant impact on attitudes, thus leading to purchasing decisions. Product attractiveness is known to have a significant impact on attitudes but cannot significantly impact purchasing decisions. Consumer attitudes are a link in influencing the lifestyle and attractiveness of local coffee products. Finally, it can be stated that the decision to purchase local coffee products has become the lifestyle of Acehnese youth today young people and the attractiveness of innovative products will help coffee SMEs players increase sales.
The Behavioral Intentions of Muslim and Non-Muslim Customers Toward Bank Syariah Indonesia Products Post-Merger Nizam, Ahmad; Saputra, Al Mahfud
Jurnal Economia Vol. 21 No. 1 (2025): February 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i1.71025

Abstract

AbstractThis study aims to evaluate the impact of the conversion and merger of Bank Syariah Indonesia (BSI) after the implementation of the Qanun that requires all financial institutions in Aceh to switch to sharia. The sample consisted of 300 Muslim and non-Muslim customers. Using the Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB), the study analyzed changes in customer behavior in response to the regulation. The findings show that the conversion initially decreased customers' attitudes and subjective norms towards using BSI products, but increased post-merger. There is a difference between Muslim and non-Muslim customers' attitudes; non-Muslim customers support BSI products despite unfavorable subjective norms, while Muslim customers only show subjective norms without significant attitudes towards usage intention. These findings provide insights for IB service providers to design innovative services that accommodate different consumer attitudes and ensure comprehensive application of Islamic principles.
Peningkatan Kemandirian dan Kesejahteraan Penghuni Rumah Kasih Harmoni Paya Jaras Melalui Program Pengabdian Masyarakat Internasional Saleh, M; Rasyidin, M; Riza, Muhammad; Wahyuni, Sri; Saputra, Al Mahfud; Nurhayati
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i1.438

Abstract

The Community Service Program, titled "International Visit and Community Service at Rumah Kasih Harmoni Paya Jaras," aims to enhance the welfare of the residents at Rumah Kasih Harmoni, an orphanage located in Sungai Buloh, Selangor, Malaysia. The program was initiated in response to the financial challenges faced by Rumah Kasih Harmoni in fulfilling the basic needs of its residents. The objectives are to improve the funding sources for Rumah Kasih Harmoni, provide training and skill development for the residents, expand their knowledge and awareness, and foster a sustainable partnership between the proposing team and Rumah Kasih Harmoni. The methods employed include direct visits and interactions, educational and interactive activities, artistic and creative endeavors, physical and sports activities, along with social and cultural events. Active participation from the residents is encouraged throughout the program. The results include an increase in funding, enhanced skills and independence among the residents, improved knowledge and awareness, and the establishment of a robust, long-term collaboration between the proposing team and Rumah Kasih Harmoni.
Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z Saputra, Al Mahfud; Fakhrurrazi; Mukhdasir
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3977

Abstract

This study aims to examine the influence of brand image and Electronic Word Of Mouth (e-WOM) on the attitudes and purchase intentions of Generation Z in Aceh when shopping at TikTok Shop. In this study, an online questionnaire was used to obtain the required information. Quota sampling was used to determine a sample of 200 consumers. Analysis with SmartPLS software through Structural Equation Modeling (SEM) was used to assess the measurement and structural models. The results of the study found that brand image, e-WOM, and consumer attitudes directly impact consumer intentions to shop online. Especially when the e-WOM obtained is positive. The attitude itself is directly influenced by brand image and e-WOM. However, consumer attitudes cannot mediate the relationship between brand image and e-WOM that affects purchase intentions. This study can contribute to online retailers in Aceh, significantly improving consumer attitudes at TikTok Shop by aligning products sold and purchased by consumers to minimize negative comments.
The Reaction of Poverty to Consumption and Inflation in Indonesia Azka Rizkina; Nurhayati Nurhayati; M Rasyidin; Al Mahfud Saputra; Hijrah Purnama Sari Ariga
Electronic Journal of Education, Social Economics and Technology Vol 5, No 2 (2024)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v5i2.241

Abstract

This study investigates the reaction of poverty to consumption and inflation in Indonesia, utilizing the Autoregressive Distributed Lag (ARDL) method to explore the dynamic relationships between these key economic variables. The analysis is based on time-series data spanning from 2012 to 2023, comprising a total of 340 samples from 34 provinces across Indonesia. The findings reveal that both consumption and inflation exert a significant influence on poverty levels, with effects observable in both the short and long term. Specifically, consumption and inflation demonstrate a statistically significant relationship at a 5 percent significance level in the short term. However, in the long term, inflation’s effect is identified at a slightly higher significance level of 10 percent, indicating its persistent but somewhat weaker influence compared to consumption. These results highlight critical insights into the economic mechanisms that drive poverty in Indonesia, underlining the pivotal roles of consumption patterns and inflationary pressures. The research emphasizes the importance of targeted economic policies to manage these variables effectively to reduce poverty. For instance, promoting sustainable consumption and mitigating inflation’s adverse impacts can foster greater economic stability and resilience among vulnerable populations. By addressing these factors, policymakers can implement more effective strategies to achieve equitable economic growth and social welfare.