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Licen Indahwati Darsono
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Involvement and Trust in a Brand as Predictors of Loyalty Categories Licen Indahwati Darsono
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 1 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i1.229

Abstract

Customer loyalty is the most valuable asset for the firm. Several researchs find that customer loyalty is positively related with profitability. The purpose of this research is to investigate the power of involvement and trust in a brand (as cognitive and conative antece-dent of loyalty) to predict loyalty categories. Dick and Basu (1994) conceptualization of loyaly is used as the main reference in this research. The object of this research is facial whitening product, and the subjects are women. Data is collected in two central locations in Yogyakarta. The finding of this research indi-cates that involvement and trust in a brand has a contribution to predict loyalty categories, such as loyal, latent loyalty, spurious loyal, and no loyalty. The results also support that trust in a brand has more important contribution to predict loyalty categories. Keywords: involvement, trust in a brand, relative attitude, repeat patronage
Some Problems and Benefits of Advanced Manufacturing Technologies Adoption Lena Ellitan; Licen Indahwati Darsono
Sinergi: Kajian Bisnis dan Manajemen Vol. 8 No. 2 (2006)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v8i2.417

Abstract

During the past twenty years, we have witnessed a wide array of advanced manu-facturing technology and computer based technology implemented in varying degree of suc-cess. AMT systems, when properly understood and implemented, can help firms compete along dimensions of cost, quality, flexibility, delivery speed, productivity and even profitability of the firms. Although adoption of Advanced Manufacturing Technology (AMT) promises benefits but are potentially risky. Many firms that have adopted these new technologies have not been able to reap all the potential benefits. In response to the mix result from adoption and imple-mentation of AMTs, this paper attempts to discuss about the issues on factor inducing technol-ogy adoption, some empirical finding on AMT and the role of AMT in manufacturing sectors. There is also growing consensus that many of the failures in adopting AMT are, in fact, due to inadequate planning for, and/or faulty implementation of the systems. The key to successful AMT planning and implementation appears to be choice of an appropriate manufacturing sys-tems and the attainment of an organizational infrastructure that will offer maximum support to the chosen system. The achievement of desired benefit from AMT requires systematic and inte-grated operational planning prior to the adoption of new systems. Such planning requires the identification of likely product and the matching of these products with efficient AMT proc-esses.Keywords: technology, adoption, performance, strategy, implementation
Co-Authors Lena Ellitan