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All Journal Misykah : Jurnal Pemikiran dan Studi Islam Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat
Cucum Novianti
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Religion Education Public Health Social Sciences

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KECERDASAN SPIRITUAL (KEKUATAN BARU DALAM PSIKOLOGI) Cucum Novianti
Misykah : Jurnal Pemikiran dan Studi Islam Vol 1 No 1 (2016): MISYKAH
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah IAI Bunga Bangsa Cirebon

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Abstract

Trend perkembangan psikologi menunjukan adanya kepedulian terhadap nilai-nilai religius yang di bahasakan dengan kecerdasan spiritual ( SQ ), dimana sebelumnya lebih didominasi oleh pengakuan terhadap kecerdasan otak ( IQ ) dan kecerdasan emosi ( EQ ) sebagai penentu kesuksesan seseorang. Dalam pandangan para pendukung spiritual gnostik , IQ dan EQ dianggap tidak mampu lagi menghantarkan manusia pada kebermaknaan hidup. Termasuk penemuannya tentang god-spot adalah pendekatan yang lebih berorientasi pada nasional natural dan sekuler. Padahal, baik IQ, EQ, dan SQ harus tunduk pada aturan-aturan Allah. Islam memandang bahwa kecerdasan spiritual (SQ) yang melekat pada god-spot harus diberi muatan nilai-nilai keimanan kepada ilahi sehingga pada kesaksian dan pengakuan keilahian serta terjadinya pemberdayaan suara hati (inner power ) yang akan menimbulkan perasaan hidup yang komplit (Wholeness ) kerena kedekatannya dengan sang pencipta. Kajian kecerdasan Ruhaniah dan Emitional Spiritual Quotient (ESQ ) model adalah jawaban atas harapan kita.
Online Marketing Management of Processed Fish in Kedungjaya Kedawung Village, Cirebon Cucum Novianti; Misbahussurur; Faozah; Inez Noviyani; Khodijah
Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat Vol. 3 No. 1 (2024): Action Research Based on Community Development
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/community.v3i1.64

Abstract

This study aims to determine and analyze Tristarfish's online marketing communication strategy on Instagram, including planning and implementation results in increasing sales of processed Tristarfish fish products. The methods used are observation, in-depth interviews and documentation. The analysis technique used in this research is an interactive model of analysis or interactive analysis (Miles & Huberman, 1992). The research results show that Instagram accommodates existing components in marketing communication strategies, such as providing consumer data to validate segmentation, targeting and positioning as well as being research material in determining the production of Instagram marketing content. The implementation of marketing of processed Tristarfish fish on Instagram by the @tristarfish.crb account is also carried out by implementing a marketing mix which includes 4Ps which include Product, Price, Place and Promotion. In terms of price, processed Tristarfish fish products are packaged in the cheapest packaging, namely IDR 10,000 to IDR 28,000 so that consumers from the lower middle class can still afford processed Tristarfish fish products. In terms of service or access, Tristarfish fish processing has provided one outlet and serves purchases using gofood or grabfood services so that consumers do not have to come to the outlet but can simply buy from home via the gofood or grabfood application.
Co-Authors Faozah Inez Noviyani Khodijah Misbahussurur