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All Journal COMMENTATE: Journal of Communication Management Majority
Nabil Abdurrahman
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Humanities Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences

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Pengaruh Paparan Iklan Terhadap Brand Awareness Serta Keinginan untuk Memainkan Game AoV Abshar Aryun; Dimas Dwi Nugraha; Leonie Di Karachi; Muhammad Ruswan; Nabil Abdurrahman
COMMENTATE: Journal of Communication Management Vol. 1 No. 1 (2020): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103001120208

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh strategi periklanan above the line dalam membentuk brand awareness dan intention to play pada mobile game “Arena of Valor” (AoV). Penelitian ini menggunakan metode kuantitatif dengan pendekatan klausal. Terdapat 3 (tiga) variabel yang diteliti dalam penelitian ini yaitu Paparan Iklan (x1) dan Brand Awareness (x2) sebagai variabel bebas, serta Brand Awareness (y1) dan Intention to Play (y2) sebagai variabel terikat. Peneliti menggunakan kuesioner sebagai alat pengumpulan data dengan jumlah sampel 107 orang.
Pengaruh Tanaman Lidah Mertua (Sansevieria Sp) Sebagai Biofilter terhadap Gambaran Histopatologi Trakea Pada Tikus Putih Jantan (Rattus Novergicus) Galur Sprague Dawley yang Diberi Paparan Asap Rokok Nabil Abdurrahman; Rizki Hanriko; Rodiani
MAJORITY Vol 10 No 2 (2021): MAJORITY
Publisher : Majority

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Abstract

Smoking is a lifestyle that is currently one of the causes of health problems. Every year the number of smokers has increased. Airway irritation by cigarette smoke and other toxic substances will cause an airway inflammatory reaction. Various ways to avoid cigarette smoke bad effect have been tried, one of them is by placing the tongue-in-law (Sansevieria sp) in the room that can absorb air pollution, especially cigarette smoke. The purpose of this study was to determine the effect of tongue-in-law (Sansevieria sp) as a biofilter on tracheal cell damage in Sprague Dawley rats. The method used in this study is a randomized controlled design with a Post Test Only Control Group Desig. This research was conducted by using randomly selected samples and divided into 3 treatment groups with each group consisting of 6 white rats. In group 1 was negative control, rats were given food and drink as usual and were not exposed to cigarette smoke. In group 2 was a positive control, rats were exposed to cigarette smoke as much as 2 cigarettes per day. In group 3 is a treatment group with rats exposed to cigarette smoke and placed the tongue-in-law plant in the cage as a biofilter for 14 days. In this study was found that there were significant difference in the positive control group (who were exposed to cigarette smoke every day as much as 2 cigarettes for 14 days without the biofilter of the tongue-in-law plant) and the treatment group (with Sanseviera sp). So that it can be concluded that there was an effect of the tongue-in-law (Sansevieria sp) as a biofilter on tracheal cell damage in Sprague Dawley rats.
Co-Authors Abshar Aryun Dimas Dwi Nugraha Leonie Di Karachi Muhammad Ruswan Rizki Hanriko Rodiani