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All Journal Jurnal Riset Bisnis dan Manajemen Tirtayasa Jurnal Ekonomi Efektif
Herry Sofyan
Sekolah Tinggi Ilmu Ekonomi Dwimulya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Promosi Jabatan Terhadap Prestasi Kerja Karyawan Pada Manulife Insurance Indonesia Cabang Serang Banten Herry Sofyan
Jurnal Ekonomi Efektif Vol 3, No 4 (2021): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v3i4.11294

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi jabatan terhadap prestasi kerja Karyawan pada Manulife Insurance Indonesia Cabang Serang Banten. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 91 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel promosi jabatan diperoleh nilai rata-rata skor sebesar 3,431 dengan kriteria baik. Variabel prestasi kerja diperoleh nilai rata-rata skor sebesar 3,852 dengan kriteria baik. Promosi jabatan berpengaruh positif dan signifikan terhadap prestasi kerja dengan nilai persamaan regresi Y = 9,510 + 0,845X, dan nilai koefisien korelasi 0,786 atau memiliki tingkat hubungan yang kuat dengan nilai determinasi 61,7%. Uji  hipotesis diperoleh signifikansi 0,000 < 0,05.Kata Kunci: Promosi Jabatan, Prestasi Kerja
Peran Media Sosial Bagi Penguatan Bisnis UMKM di Kota Serang Banten Bambang Arianto; Herry Sofyan
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.19025

Abstract

This study aims to elaborate on the role of social media for strengthening the business model of Micro, Small and Medium Enterprises (MSMEs) in Serang City, Banten Province. The era of the digital economy has made the role of social media increasingly influencing all civic activities. This makes a high dependence on social media for various civic business activities. Social media is then used as the main means of digital marketing as well as product and service branding. Social media is also used as a means of business communication with the aim of strengthening relations between business people and customers and consumers. This study uses explanatory qualitative methods and observations of MSME activists in Serang City, Banten Province. This research states that social media with all its benefits has contributed to strengthening digital marketing models, business promotion, new knowledge, business communication and branding strategies for MSMEs. However, knowledge of social media governance is needed so that it can become the main alternative in strengthening business for MSMEs in Serang City, Banten Province.
Co-Authors Bambang Arianto