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Determinan Generasi Y Terhadap Minat Pembelian Rumah Pada KPR Syariah Ani Nurhayati Taufik; Yono Haryono
Indonesian Journal of Islamic Economics and Business Vol. 6 No. 1 (2021): Indonesia Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v6i1.754

Abstract

The research aims to find out how personal variables consisting of religiosity and income factors, social variables consisting of friend, parent, and individualism factors, and internal variables of Islamic banks consisting of price, bank image, service, and promotion factors influence home purchase decisions through KPR Sharia in Generation Y domiciled in Jabodetabek. This research uses explanatory method to obtain information about the description of the factors that influence home purchase decisions through Sharia Mortgages. This research was conducted by distributing questionnaires to 100 selected respondents who fit the research criteria. The analysis method used is Structural Equation Modeling (SEM) using Partial Least Square (PLS). The results of the study show that the influence of personal and social variables on house purchase decisions through KPR Sharia is positive but not significant it shows that the factors related to religiosity, income, parent factors, friends, and individualism do not significantly influence the decision generation Y to apply for a KPR through a Sharia Bank. The internal variables of Islamic banks have a positive and significant influence on house purchase decisions through Sharia Mortgages, it shows that the factors related to prices, bank images, services and promotion of Sharia Bank Mortgages products determine the prospective customers, especially in terms of this is Generation Y to apply for a KPR through a Sharia Bank.
How Perceived Value Mediates Muslim Consumer Loyalty to Halal Cosmetics: An Analysis of Labelling, Price, and Quality Sholeh, Khabib; Afif Zaerofi; Yono Haryono
Jurnal Internasional Ekonomi Islam Vol 6 No 02 (2024): International Journal of Islamic Economics
Publisher : The Postgraduate of Institut Agama Islam Negeri Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ijie.v6i2.9732

Abstract

Introduction: Community productivity is critical in maintaining quality of life to avoid disasters. The use of digital technology in the economic aspect has also provided opportunities for people far from the market to earn income to meet their living needs. Objective: This quantitative study aimed to explore the impact of halal labeling, price, and product quality on consumer loyalty toward Indonesian skincare products among Muslim consumers in the Jabodetabek area. Specifically, it examines the mediating role of perceived value in these relationships. Method: Primary data were collected through a questionnaire distributed to 115 Muslim respondents who used Indonesian skincare products from Jabodetabek. The study employed random sampling was used for the participant selection. For data analysis, Structural Equation Modeling (SEM) using Partial Least Squares (PLS) was used to assess both the direct and indirect effects of the variables. Result: This finding revealed that labeling and price do not directly affect consumer loyalty. At the same time, product quality and perceived value do, with the latter being positively influenced by price and product quality. The study also concludes that perceived value is a crucial driver of consumer loyalty, emphasizing that companies should focus on enhancing product quality and perceived value to strengthen consumer loyalty while recognizing that halal labeling, although important in principle, does not directly impact consumer loyalty or perceived value. Implication: The findings suggest that product quality and perceived value are critical drivers of consumer loyalty for skincare products targeting Muslim consumers in Jabodetabeky. Halal labeling, while necessary in principle, does not directly influence loyalty or perceived value. Companies should prioritize enhancing product quality and delivering perceived value to strengthen consumer loyalty while considering competitive pricing strategies that enhance perceived value.
Do Halal Literacy, Religiosity, and Legal Compliance Affect the Motivation of Applying for Halal Product Certification? Sholeh, Khabib; Afif Zaerofi; Yono Haryono
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 11 No. 2 (2024)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v11i2.15352

Abstract

The enactment of regulations regarding the obligation to guarantee halal products in Indonesia according to Law Number 33 2014 is mandatory and binds for SMEs owners to have halal guarantees for all products that are offered. However, the number of Indonesian SMEs that have been halal-certified remains very low and far from their potential. The purpose of this study was to analyze the effect of the level of literacy, religiosity, and legal compliance of SMEs owners on halal product guarantee regulations using a quantitative approach with a research instrument in the form of a questionnaire distributed to SMEs owners in Depok. This study used a purposive sampling technique and obtained as many as 152 food SMEs that had not been halal certified. The results of this study show that halal literacy and religiosity influence the motivation of SMEs owners to apply for halal certifications. There are still SMEs owners who do not know or understand the rules and requirements for applying for halal certification. Legal compliance has no influence on SME owners’ motivation to apply for halal product certification. The majority of respondents complied with business regulations but did not have halal certification. The results of this study are expected to contribute to the implementation of halal certification policies and growth of the halal industry in Indonesia.