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GERAKAN 1.000 MASKER UNTUK PENCEGAHAN VIRUS COVID 19 DI PASAR YADNYA DESA ADAT KESIMAN DENPASAR TIMUR Putu Astri Lestari; Made Arini Hanindharputri; Ni Putu Emilika Budi Lestari
Jurnal Lentera Widya Vol 1 No 2 (2020): Jurnal Lentera Widya Juni 2020
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v1i2.105

This community service activity is a collaboration of a team of lecturers and students from the Bali School of Design (STD Bali) and the Academy of Information and Computer Management (AMIK) New Media with the Student Association held in mid-April precisely on April 18, 2020, at the Yadnya Market, Kesiman Traditional Village Kesiman Village, East Denpasar District. This activity received a very good reception from the Yadnya Market and also the Traditional Village of Kesiman. Distribution of 1000 Masks in the Yadnya Kesiman Market environment is a form of community service in STD Bali and AMIK New Media in participating in preventing and breaking the chain of the spread of Covid Virus 10. Some of the factors supporting this activity include: STD Bali Institute Support and AMIK New Media especially the Putra Indonesia Education Foundation in funding activities, STD Bali Campus has a Fashion Design major so it is very helpful in the preparation of 1000 masks to be distributed. In addition, this activity also received full support from Yadnya Market Management and Kesiman Customary Village Management. Some of the obstacles encountered during this activity include: (1) There are limitations in the number of sewing machines used to sew masks on campus so that students sew at home. (2) The existence of the Covid 19 outbreak that caused the sewing process on campus to be slightly hampered because it had to implement Social Distancing. (3) The mask distribution activities cannot be handed over directly to traders in the Yadnya Market to avoid the crowds of the community, so the surrender is carried out symbolically to the Head of the Yadnya Market

MURAL SEBAGAI MEDIA PENGENALAN OLAHRAGA TRADISIONAL BALI DI LAPANGAN ASTAGINA PADANGSAMBIAN KELOD DENPASAR Putu Astri Lestari; A.A. Sagung Intan Pradnyanita; Made Arini Hanindharputri
Jurnal Lentera Widya Vol 2 No 1 (2020): Jurnal Lentera Widya Desember 2020
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v2i1.142

This community service activity was carried out by a team of lecturers from the Bali Design and Business Institute (IDB Bali) together with the Visual Communication Design Department Student Association and also the “Perkamen” Student Activity Unit held at the end of 2020 to be precise starting on November 7, 2020 until handover on 13. December 2020, at the Astagina Field, Padangsambian Klod Village, West Denpasar. This activity received a very good welcome and high enthusiasm from both lecturers, students and also the community in the area, and received sponsorship from Dulux. The purpose of the collaborative mural activity between IDB Bali and Padangsambian Klod Village and sponsored by PT ICI Paints Indonesia or better known as Dulux ™ premium paint manufacturer apart from being a forum for pouring out student talents in the field of images in the realm of developing modern designs in society, as well as a medium in introducing Balinese traditional sports culture to the general public. Some of the supporting factors for these activities include: the enthusiasm of lecturers and students in mural activities, sponsorship support from Dulux in supporting the paint used for murals, and the support of the Padangsambian Klod Village. Some of the obstacles faced during this mural activity include: (1) Erratic weather, especially rain, (2) The Covid 19 outbreak caused the team involved in the work to not work optimally to avoid the crowd.

PERANCANGAN VIDEO PROMOSI DESAIN MODE IDB BALI UNTUK KEGIATAN JAKARTA MUSLIM FASHION WEEK Made Arini Hanindharputri; Ni Putu Emilika Budi Lestari
Jurnal Lentera Widya Vol 3 No 1 (2021): Jurnal Lentera Widya Desember 2021
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v3i1.281

Kementerian Perdagangan Republik Indonesia menggelar acara Embracing Jakarta Muslim Fashion Week (JMFW) sebagai langkah awal Indonesia dalam memposisikan diri sebagai pusat fesyen muslim dunia. Program studi Desain Mode IDB Bali berhasil lolos dalam seleksi untuk mengikuti parade fesyen di JMFW dan menghasilkan 6 busana dengan kain bercorak Indonesia. Untuk menunjang proses promosi dan branding dari busana muslim yang dirancang, program studi desain mode memerlukan video promosi singkat. Adapun tahapan pelaksanaan selama kegiatan dimulai dari Pra Produksi, produksi dan post produksi sehingga menghasilkan video berdurasi 01:04 menit sesuai dengan story board yang sudah dirancang. Keseluruhan isi video disesuaikan dengan storyboard yang sudah dirancang dengan memperhatikan beberapa hal sebagai berikut: (a) Kesesuaian busana setelah digunakan oleh model, (b) Detail bahan dan detail jahit, (c) Ekspresi model dan kesatuan busana jika ditampilkan bersamaan, (d) Penggunaan aksesoris dan kesesuaian dengan busana dan (e) Logo pihak sponsor. Video ini diharapkan dapat menunjang proses promosi dan branding dari busana muslim yang dirancang oleh prodi Desain Mode sehingga secara tidak langsung dapat membangun dan meningkatkan citra prodi Desain Mode di masyarakat.

KONTEN VISUAL INSTAGRAM SEBAGAI UPAYA BRANDING DESA WISATA SAAT PANDEMI COVID-19: Studi Kasus pada Instagram Desa Kemiren, Desa Penglipuran dan Desa Waerebo Hanindharputri, Made Arini; Ariesta, I Gusti Bagus Bayu Baruna; Utami, Sri
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1079

The COVID-19 pandemic that has lasted since 2020 has had a major impact on the tourism sector. This uncertain situation has made various countries produce policies for traveling both at home and abroad. World tourism, including Indonesia, needs time to return to being able to generate visitors. Various efforts and strategies have been made to save Indonesian tourism. One of them is by doing branding including branding on tourist villages on social media, namely through presenting visual content on Instagram. The choice of tourist village in this study is because Indonesia has villages with natural, cultural and traditional potential, community communities to culinary diversity. The research method used is a qualitative descriptive method with case studies from several tourism village Instagram accounts that have potential and are analyzed based on branding variables. It was found that the selection of the right visual content such as showing the identity of the tourist village and testimonials became effective content for branding the tourist village. In addition, the consistency of visual elements is also an important factor in improving the image of a tourist village. This study aims to determine effective visual content in branding for tourist villages so that it is expected to revive the tourism sector and the creative economy in Indonesia since the Covid-19 pandemic.

KONTEN VISUAL INSTAGRAM SEBAGAI UPAYA BRANDING DESA WISATA SAAT PANDEMI COVID-19: Studi Kasus pada Instagram Desa Kemiren, Desa Penglipuran dan Desa Waerebo Made Arini Hanindharputri; I Gusti Bagus Bayu Baruna Ariesta; Sri Utami
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1079

The COVID-19 pandemic that has lasted since 2020 has had a major impact on the tourism sector. This uncertain situation has made various countries produce policies for traveling both at home and abroad. World tourism, including Indonesia, needs time to return to being able to generate visitors. Various efforts and strategies have been made to save Indonesian tourism. One of them is by doing branding including branding on tourist villages on social media, namely through presenting visual content on Instagram. The choice of tourist village in this study is because Indonesia has villages with natural, cultural and traditional potential, community communities to culinary diversity. The research method used is a qualitative descriptive method with case studies from several tourism village Instagram accounts that have potential and are analyzed based on branding variables. It was found that the selection of the right visual content such as showing the identity of the tourist village and testimonials became effective content for branding the tourist village. In addition, the consistency of visual elements is also an important factor in improving the image of a tourist village. This study aims to determine effective visual content in branding for tourist villages so that it is expected to revive the tourism sector and the creative economy in Indonesia since the Covid-19 pandemic.

SEMIOTIC ANALYSIS OF THE AGA ROSÉ LABEL FROM HATTEN WINES BASED ON ROLAND BARTHES' THEORY Hanindharputri, Made Arini; Artayasa, I Nyoman; Remawa, Anak Agung Gede Rai; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.600

This study examines the semiotic meanings in the label design of Aga Rosé, a wine product by Hatten Wines, through Roland Barthes' semiotic theory. It focuses on how the label's visual elements communicate cultural and branding messages. The purpose of this study is to explore the denotative and connotative meanings of the Aga Rosé wine label and how these elements contribute to brand image formation and consumer perception. This research employs a qualitative methodology, analyzing visual elements such as color, imagery, and text, which represent local cultural values, based on Roland Barthes' semiotic approach. The Aga Rosé label effectively incorporates cultural symbols and aesthetics, reflecting Indonesian cultural identity. This design strengthens consumers' emotional attachment to the brand and enhances loyalty. The findings underscore the importance of culturally inspired design as a strategy for building strong brand identities in competitive markets.

KONTEN VISUAL INSTAGRAM SEBAGAI UPAYA BRANDING DESA WISATA SAAT PANDEMI COVID-19: Studi Kasus pada Instagram Desa Kemiren, Desa Penglipuran dan Desa Waerebo Hanindharputri, Made Arini; Ariesta, I Gusti Bagus Bayu Baruna; Utami, Sri
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1079

The COVID-19 pandemic that has lasted since 2020 has had a major impact on the tourism sector. This uncertain situation has made various countries produce policies for traveling both at home and abroad. World tourism, including Indonesia, needs time to return to being able to generate visitors. Various efforts and strategies have been made to save Indonesian tourism. One of them is by doing branding including branding on tourist villages on social media, namely through presenting visual content on Instagram. The choice of tourist village in this study is because Indonesia has villages with natural, cultural and traditional potential, community communities to culinary diversity. The research method used is a qualitative descriptive method with case studies from several tourism village Instagram accounts that have potential and are analyzed based on branding variables. It was found that the selection of the right visual content such as showing the identity of the tourist village and testimonials became effective content for branding the tourist village. In addition, the consistency of visual elements is also an important factor in improving the image of a tourist village. This study aims to determine effective visual content in branding for tourist villages so that it is expected to revive the tourism sector and the creative economy in Indonesia since the Covid-19 pandemic.

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