Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal ELLITE: Journal of English Language, Literature, and Teaching NOTION: Journal of Linguistics, Literature, and Culture
Shierlynda Winnindya Riyandi
Universitas Muhammadiyah Purwokerto
Arts Humanities Education Languange, Linguistic, Communication & Media

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Visual and Verbal Means to Attract our Clicks: Multimodality in Youtube Thumbnails Shierlynda Winnindya Riyandi
NOTION: Journal of Linguistics, Literature, and Culture Vol. 4 No. 1 (2022): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v4i1.5773

Abstract

Pictures, color, tones, and motions have all been identified as modalities that help to create the meaning-making process. A multimodal message is made up as two or more modes work together to give meaning for the overall discourse. This article is to describe how the visual and verbal signs work together in constructing meaning in video thumbnails. This study is used as a descriptive research method. The data are thumbnails of the most-viewed videos in Close the Door podcast.  They were analyzed by employing Kress& van Leeuwen's Visual Grammar and Halliday’s Functional Grammar of language, especially ideational meaning of clause, transitivity. These are to explain the relationships between the images and the texts and elucidates the functions of images in meaning interpretation. Based on the analysis, all the thumbnails evoke a clear message video; they have no ambiguity and are in line with content of the video. Amongst 4 data, there are four types used; relational, mental, material, verbal with descriptive sentences by three data and one imperative.  In terms of MDA Visual, the videos have Lead, Display and Emblems as the relationships between the images and the functions of images in meaning interpretation.
The Languages to Sell in Two Commercial Sites in an Indonesian Small Town Shierlynda Winnindya Riyandi; Khristianto K
ELLITE Vol 6, No 2 (2021): ELLITE: November
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ellite.v6i2.6108

Abstract

The primary goals of this research are to determine the language patterns of the signs, characterize the employment of different languages in these patterns, and explain the language situation reflected by the LL signals in the two locations. It applied a mixed method (Cresswell: 2018). The subject of this research includes shop signs, slogans, and also some of the advertising signs displayed in the sites. The signs were then seen from the number of languages displayed and their source. For the analysis, it adopted the view of Scollon and Scollon and Scollon-Wong (2003). Based on the results of the analysis, the signs can be classified as monolingual, bilingual, or multilingual. The languages displayed there are Indonesian, Javanese, English, Japanese, Arabic. The first three languages are the dominant in any kind of signs collected from these sites. The presence of more than a language in sign has proved that the languages displayed tend to be complement to each other as they bear different information (and sometimes) functions. English is taken for its commerciality and prestige, Indonesian is employed for its communicative role, and Javanese is relied for its shared identity and closeness.  
Co-Authors Khristianto Khristianto