<![CDATA[ABSTRAK Variasi sapaan pedagang buah-buahan di pasar tradisional, Bangkalan, Madura terjadi secara alamiah saat tawar-menawar. Penelitian ini mendeskripsikan variasi sapaan pedagang kepada pembeli yang dipengaruhi faktor usia dan jenis kelamin pembeli; faktor hubungan kekerabatan; dan faktor etnis yang berbeda. Metode analisis data menggunakan teknik padan pragmatis. Hasil penelitian menunjukkan variasi sapaan pedagang, 1) berdasarkan usia dan jenis kelamin: sapaan Buk untuk wanita yang sudah menikah atau berusia lebih dari 30 tahun, sapaan Lek [Le?] untuk laki-laki muda berusia kurang lebih 17--20 tahun; 2) berdasarkan hubungan kekerabatan: sapaan Lek [Le?] digunakan pedagang karena sudah mengenal pembeli; 3) berdasarkan etnis yang berbeda: sapaan pada pembeli etnis Jawa menggunakan sapaan Dek yang biasa digunakan juga oleh orang Jawa untuk menyapa anak muda, begitu pula pada pembeli etnis Cina, pedagang menggunakan sapaan Ko atau Koko, 4) berdasarkan kelas sosial: Mik [Mi?] untuk wanita yang sudah haji atau usianya lebih tua dari pedagang.Kata kunci: variasi sapaan, pedagang buah, MaduraABSTRACT Variations in the greetings of fruit traders in traditional, Bangkalan, Madura occur naturally during bargaining. This study describes variations in the greeting of traders to buyers who are influenced by age and gender factors of buyers; kinship factors; and different ethnic factors. The data analysis method uses padan pragmatic techniques. The results showed variations in merchant greetings, 1) based on age and gender: book greetings for women who were married or over 30 years old, greetings lek [le?] For young men aged around 17-20 years; 2) based on kinship: greeting lek [le?] used by traders because they already know the buyer; 3) based on different ethnicities: greetings to Javanese ethnic buyers using dek greetings which are also used by Javanese to greet young people, as well as ethnic Chinese buyers, traders using ko or koko greetings, 4) based on social class: mik [mi?] for women who are already on Hajj or are older than traders.Keywords: variations in greetings, fruit traders, Madura]]>
