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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Agriprimatech AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Agrilink : Kajian Agribisnis dan Rumpun Ilmu Sosiologi Pertanian (Edisi Elektronik)
Koko Junaidi
Universitas Prima Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Physics

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH MEREK MINYAK GORENG BIMOLI: (Studi Kasus Pada Masyarakat di Kecamatan Medan Deli, Kota Medan) Putrisina; Koko Junaidi; Ade Putra Hapiz
Jurnal Agrilink : Kajian Agribisnis dan Rumpun Ilmu Sosiologi Pertanian (Edisi Elektronik) Vol. 4 No. 2 (2022): Jurnal Agrilink Vol 4 No 2 Agustus 2022
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.934 KB) | DOI: 10.36985/jak.v4i2.412

Abstract

Tujuan penelitian ini adalah untuk mengidentifikasi karakteristik konsumen minyak goreng bimoli, mengidentifikasi proses pengambilan keputusan konsumen dalam memilih produk minyak goreng kemasan bermerek bimoli,mengetahui faktor-faktor yang berpengaruh terhadap keputusan konsumen dalam pembelian produk minyak goreng kemasan bermerek Bimoli. Pengambilan sampel dilakukan kepada petani kelapa sawit dengan sampelsebanyak 100 responden. Metode analisis yang dilakukan adalah dengan metode analisis regresi linear berganda, pengelolahan data dibantu oleh sofware (SPSS) Versi 22. Penelitian ini dilakukan pada bulan Juli-Agustus 2020. Hasil penelitian ini disimpulkan bahwa Hasil uji parsial menunjukkan bahwa faktor budaya berpengaruh positif dan signifikan terhadap keputusan pembelian minyak goreng merek Bimoli. Hasil uji parsial menunjukkan bahwa faktor sosial berpengaruh positif dan signifikan terhadap keputusan pembelian minyak goreng merek bimoli, hasil uji parsial menunjukkan bahwa faktor pribadi berpengaruh terhadap keputusan pembelian minyak goreng merek bimoli, hasil uji parsial menunjukkan bahwa faktor psikologis berpengaruh positif dan signifikan terhadap keputusan pembelian minyak goreng merek bimoli, hasil uji simultan menunjukkan bahwa faktor sosial, faktor budaya, faktor pribadi dan faktor psikologis secara bersama-sama memiliki pengaruh positif dan signifikan terhadap variabel keputusan pembelian minyak goreng merek Bimoli. The purpose of this study is to identify the characteristics of consumers of bimoli cooking oil, identify the consumer decision-making processin selecting bimoli branded packaged cooking oil products, know the factors that affect consumer decisions in the purchase of Bimoli branded packaged cooking oil products. Sampling was conducted to palmoil farmers with a sample of 100 respondents. The method of analysis is by multiple linearregression analysis methods, data management assisted by sofware (SPSS) Version 22. The study was conducted in July-August 2020. The results of this study concluded that partial testresults showed that cultural factors had a positive and significant effect on the decision topurchase Bimoli brand cooking oil. Partial test results showed that social factors had apositive and significant effect on bimoli brand cooking oil purchasing decisions, partial test results showed that personal factors influenced bimoli brand cooking oil purchasing decisions, partial test results showed that psychological factors had a positive and signifi can teffecton bimoli brand cooking oil purchasing decisions, simultaneous test results showed that social factors,cultural factors,personal factors and psychological factors together had a positive and significant influence on the variables of bimoli brand cooking oil purchasing decisions.
Analisis Pengendalian Kualitas Biji Kopi Dengan Metode Six Sigma Pada Koperasi Baitul Qiradh (KBQ) Baburrayyan Di Kabupaten Aceh Tengah Koko Junaidi
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 5, No 2 (2023): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v5i2.2383

Abstract

Coffee is one of the leading commodities in the plantation sector. One of the districts that is the center of coffee, namely Central Aceh District, located in Aceh Province, Baitul Qiradh Cooperative (KBQ) Baburrayyan is one of the cooperatives that has succeeded in meeting international quality standards. This cooperative already has good quality but there are still a number of failures that occur so it is thirsty to be examined again. The location of this research is the Baitul Qiradh Baburrayyan Cooperative. The object that I use in this research is the chairman or manager, employees and assisted farmers at KBQ Baburrayyan. The types of data in this research are secondary and primary. The method used in this study is the six sigma method which refers to five stages, namely Define, Measure, Analyze, Improve and Control (DMAIC). The results of this study indicate that there are two causes of disability, namely the cultivation of plants by 60% and the process of sangria by 30%. This is a result of several factors, namely the purchasing and drying factors. At the measurement level, the value of DPMO is found which states that out of 1,000,000 opportunities there will be 654,982 kg of defects. At the analyze stage normal capability. At the improve stage there are four causes, namely humans, machines, methods and the environment. At the control stage, overseeing each stage. The implementation and implications for cooperatives of the latest methods greatly increase the capabilities of each stage in cooperatives. To improve quality standards, cooperatives use six sigma to run effectively and efficiently which makes the failure rate for coffee beans decrease to even zero failure.
Determinants of Food Security in Rice-Surplus Districts of North Sumatra: An Integrated Panel Data and Structural Equation Modeling Approach Mitra Musika Lubis; Koko Junaidi; Safruddin Safruddin
Jurnal Penelitian Pendidikan IPA Vol 11 No 10 (2025): October
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i10.11618

Abstract

This study investigates the factors influencing food security in rice-surplus districts of North Sumatra, Indonesia, during 2018–2023. Using secondary panel data, we apply Fixed Effect Models and Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships among rice availability, consumption, and food security. The availability of rice is significantly influenced by production levels, market prices, harvested area, and consumption patterns, while land productivity has no significant effect—suggesting inefficiencies in translating higher yields into accessible supply. Rice consumption is shaped by production, income, and population size but remains unaffected by price fluctuations. PLS-SEM findings reveal that food availability enhances access to food but can negatively affect nutrient absorption and food security directly, possibly due to limited dietary diversity or inadequate nutrition knowledge. However, access and absorption act as key mediators, ultimately improving overall food security. These results emphasize that increasing food availability alone is insufficient. Effective policies must also promote equitable access and improved nutrient utilization to ensure sustainable food security outcomes. By clarifying the complex linkages between food production, distribution, and utilization in rice-abundant regions, this study offers strategic insights for designing integrated, region-specific food security policies.
Analisis Minat Konsumen Terhadap Produk Tempe Di Pasar Tanjong Mesjid Kecamatan Samudera Kabupaten Aceh Utara Koko Junaidi
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 8, No 1 (2026): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v8i1.6800

Abstract

This research was conducted at Tanjong Mesjid Market in Samudera District, which is a place for processing agricultural products that has a significant role in improving the national economy. Tempeh is one of the traditional foods in Indonesia and is the largest producer country in the world. Tempeh sales at Tanjong Mesjid Market, Samudera District, show a difference in sales between tempeh branded with the rose flower brand and tempeh branded with the Aceh rose flower brand. This study aims to analyze consumer interest in tempeh products at Tanjung Mesjid Market, Samudera District, by determining which attributes are most dominantly considered by consumers in making purchasing decisions between tempeh branded with the rose flower brand and the Aceh rose brand. The research method used is a quantitative descriptive approach by processing data using the conjoint analysis method. The results of the study showed that the order of attributes most considered by consumers in purchasing decisions between tempe cap bunga mawar and mawar aceh at Tanjung Mesjid Market, Samudera District was in terms of size with an NPR value of (41.144), price with an NPR value of (30.144), brand with an NPR value of (21.589) and shape with an NPR value of (6.522). Overall, the combination of attributes that became consumers' interest was the brand of tempe cap bunga mawar, the square shape, small size and the price of Rp. 2,000.
FACTORS THAT INFLUENCE THE PRODUCTIVITY OF PALM OIL HARVESTING LABOR AT PTPN IV PABATU PLANTATION Miko Pranata Ginting; Koko Junaidi
Agriprimatech Vol. 8 No. 2 (2025): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v8i2.7481

Abstract

Labor productivity is a critical factor in determining operational efficiency in the oil palm plantation sector. This study aims to analyze the influence of age, work experience, and wages on the productivity of harvest workers at PTPN IV Pabatu Plantation Unit. A quantitative approach was employed using multiple linear regression. A sample of 80 respondents was selected from the population of permanent harvest workers through random sampling. The results indicate that, simultaneously, the three independent variables significantly affect labor productivity. Partially, age and wages have a significant influence, while work experience does not. Wages were found to be the most dominant factor in enhancing productivity. These findings suggest the need for fair wage policies and performance-based incentive systems to improve harvesting efficiency in plantation operations.
Co-Authors Ade Putra Hapiz Miko Pranata Ginting Mitra Musika Lubis Putrisina tarigan Safruddin Safruddin