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All Journal Communicology: Jurnal Ilmu Komunikasi ABDIMAS Jurnal Pengabdian Kepada Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi AGUNA: Jurnal Ilmu Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Satya Candrasari
Institut Teknologi dan Bisnis Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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ISU GENDER DALAM PROFESI PUBLIC RELATIONS DI INDONESIA Dio Herman Saputro; Satya Candrasari
Communicology: Jurnal Ilmu Komunikasi Vol 6 No 1 (2018): Communicology: Jurnal Ilmu Komunikasi, Volume 6 No 1 Juli 2018
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communicology.06.05

Abstract

Public relations in Indonesia still often perceived as female profession and suited for women so then this profession is slow down and degradation. Gender is became a host issues in this problem. The study of gendered issues in public relations have concducted by reseacher from the part of the world have already showed inequality gender phenomenon. This research tries to disscuss gender study in the domain of public relations in Indonesia with literarure review data collecting. The Results show that gender issues in public relations profession have to keep monitored because it has already demonstrated discrmination gender and degrated to the public relations profession.Many parties that responded to the gender problems because of just the different perception but the development of public relations profession also is influenced by the structure national culture, type and field of industry and bussiness needs. Keywords: Gender, Profession, Public Relations, Jakarta, Issues
Ide Kreatif Iklan Audio Visual Pariwisata Paniis Lestari Altobeli Lobodally; Satya Candrasari
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v3i2.370

Abstract

Paniis Lestari as a tourism driving community in Paniis Village has a number problems in promoting Paniis as a tourism village. The lack of promotion is one of the problems that need to be solved, in addition to the tsunami disaster that hit the area. For this reason, community service communities are carried out to formulate audio-visual product concept for the promotion of Paniis. In this activity, community service offers the ASDAMBA concept for Paniis Lestari. What, Who, Where Why and How. What can be done in Paniis, who can be contected to go to Paniis, where is Paniis, why do we have to go to Paniis, and how do we go to Paniis. The concept then produces a work product than can be uploaded to Paniis Lestari’s social media.
P Pelatihan Komunikasi Organisasi Pendidikan Untuk Mengembangkan Kompetensi Guru Dalam Membangun Kualitas dan Reputasi Sekolah SMA/K Tarakanita Jakarta Davis Roganda Parlindungan; Agustrijanto; Satya Candrasari
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v3i2.372

Abstract

Peran komunikasi organisasi dengan pihak internal dan eksternal dapat berjalan baik dan efektif di dunia pendidikan khususnya sekolah jika mendapat dukungan semua pihak yang terkait, baik itu dari para pengelola sekolah, tata usaha dan yang penting para guru yang pada akhirnya mampu membangun kualitas dan reputasi sekolah itu sendiri dimata masyarakat. Untuk itu dibutuhkan pemahaman melalui kompetensi serta komitmen yang baik dari para pengelola sekolah khususnya peran serta para guru sebagai garda terdepan dalam menjalankan tugas profesinya sebagai tenaga pendidik. Atas dasar inilah perlu dilakukan pelatihan melalui kegiatan pengabdian kepada masyarakat, dimana yang menjadi sasaran pelatihan adalah para guru di SMA/K Tarakanita Jakarta. Kata Kunci: kompetensi guru, komunikasi organisasi, kualitas dan reputasi, sekolah
Pengembangan Kompetensi Guru Dalam Menerapkan Strategi Komunikasi Pembelajaran Yang Efektif di Kelas Pada Sd Al Azhar 31 Yogyakarta Davis Roganda Parlindungan; Heppy New Year Haloho; Tangguh Okta Wibowo; Muhammad Rusli; Satya Candrasari
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v4i1.1793

Abstract

Tujuan kegiatan pengabdian ini untuk mengembangkan pengetahuan dan kompetensi guru dalam menerapkan strategi komunikasi pembelajaran yang efektif di kelas yang dilakukan dalam bentuk pelatihan. Pelatihan ini diikuti sekitar 40 orang guru yang berasal dari SD Al Azhar 31 Yogyakarta. Kegiatan pelatihan dilakukan dengan metode penyampaian materi melalui ceramah, studi kasus yang berisi problem guru dalam menghadapi para siswa, serta diskusi dan diakhiri sesi tanya jawab. Hasil dari pelatihan ini disimpulkan para guru (1) mampu mendeskripsikan proses komunikasi yang efektif di kelas, (2) mampu mengidentifikasi hambatan komunikasi dalam proses pembelajaran berdasarkan elemen-elemennya, (3) mampu menyusun dan menerapkan strategi komunikasi yang efektif sesuai tujuan pembelajarandi kelas.
Pemanfaatan Instagram sebagai Media Komunikasi Pemasan Online Shop @Shoppingin_dong Siti Hadarfiah; Satya Candrasari
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Social media is not only used to connect and interact with other people, but also to communicate online marketing efforts by businesses. Instagram is one of the most popular social media platforms for marketing communications, and the @Shoppingin dong account is one of the users who use Instagram for marketing communication purposes. The purpose of this research is to find out more about how @Shoppingin dong, an online retailer using Instagram, conducts its marketing communications. This study collects data by means of observation, in-depth interviews, and documentation. @Shopping dong utilizes Instagram post photos, comments, captions, captions, hashtags, and business profiles for marketing communication purposes, as determined by data analysis.
Komunikasi Verbal dan Nonverbal Driver Gojek dalam Membangun Kepercayaan Pelanggan Alfian Derry Jusup; Satya Candrasari
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Gojek in this day and age is needed by people to facilitate access to travel and other activities practically, Gojek has a variety of origin drivers so that in serving consumers drivers Gojek has communications that vary from verbal and non-verbal so that the communication of drivers can be conveyed or not delivered, the purpose of research is to find out how verbal and nonverbal communication of the Gojek driver in building customer trust. In this study, researchers used a constructivist paradigm, a qualitative approach and types of descriptive research and collecting interview data, observation and documentation, the results showed that verbal communication that is used by drivers using Indonesian language with polite and relaxed language style to communicate to customers, nonverbal communication in the behavior of the Gojek driver is a face expression message, smell message, gestural message and paralanguage, to build customer trust the driver must provide quality and comfort to the customer, the form of language that is communicated by the driver to his customer will reflect a good or not driver, which will determine the reputation of the Gojek driver.
Komunikasi Antar Pribadi Antara Orang Tua dan Anak dalam Masa Pandemi Covid-19 Julius Bintang Saputra; Satya Candrasari
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Communication in the family is something that can affect the behavior of children in society. Communication that occurs in the family changes greatly influenced by several factors, including the length of time to meet and also how to communicate. Interpersonal communication within the family has changed during the COVID-19 pandemic. Communication changes as the time or intensity of meeting increases. This study aims to find out how communication occurs during the covid 19 pandemic and also the obstacles that occur when communicating during the covid 19 pandemic, and also to see the violence that occurs in children both verbally and physically. In this study, researchers used the theory of symbolic interactionism. This research uses constructivism paradigm as well as qualitative approach, and interview method. Data were obtained using observation and interview techniques. The result of this study is that communication within the family does not change, only the time of meeting changes. The obstacle faced during communication within the family during a pandemic is saturation, where they meet for 24 hours every day, besides that, there are also obstacles faced by gadgets.
Strategi Komunikasi Pembelajaran Jarak Jauh Antara Guru dan Siswa Sekolah Menengah Pertama Swasta Granada di Kabupaten Bogor Catherina Maria; Satya Candrasari
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 1 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Distance restrictions in order to reduce the number of virus spreads so that they do not increase are the main reason for implementing distance learning programs by utilizing learning technology media. This study aims to find out how the communication strategies used by teachers and students at SMPS Granada, Bogor Regency are as well as the obstacles encountered in distance learning 1during the Covid-19 pandemic.1 The main1 concepts1 used1 are communication strategies,1 communication, 1 distance learning, advantages and disadvantages of online learning, barriers to distance learning and the 1Covid-19 pandemic.1 Interviews were conducted with four resource persons, including teachers and students of SMPS Granada, Bogor Regency. This research shows that teachers and students in teaching and learning activities during the Covid-19 pandemic utilize digital technology media that can help smooth the process of implementing distance learning.
Komunikasi Interpersonal Pimpinan Tambuo dalam Mempertahankan Loyalitas Karyawan Siti Sarah Andriani; Satya Candrasari
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Employees are one of the most substantial factors in the success of a company. For that, leaders must have a great interpersonal communication so that employees remain loyal to the company. A leadership role is needed to guide and direct employees. So, they can act according to what the company expects. This study aims to determine how the interpersonal communication of Tambuo leadership in maintaining employee loyalty. This research uses a qualitative approach with a descriptive study. Data collection techniques using observation, interviews, and documentation. The results showed that the leaders of Tambuo have a good interpersonal communication in increasing employee loyalty, by prioritizing the principles of kinship, openness, and tolerance. Communication is carried out using informal language while still upholding the value of politeness and mutual respect, so that it makes employees comfortable at work, has integrity, compliments each other on the performance of other employees, employees can be role models, and there is a constructive criticism for the organization. It is because the leadership is very receptive to input and suggestions from employees to improve the organization.
Pemanfaatan Media Digital dalam Meningkatkan Brand Awareness SociaBuzz Thalia Tamara Desca; Satya Candrasari
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Nowadays many well-known companies and offices have begun to analyze how to attract consumers or distributors to cooperate with them and how to also create an attractive promotion which can be said as a way to attract or attract consumers or distributors to their company. The purpose of this study was to determine SociaBuzz's marketing communication strategy in enhancing Brand Awarness. This study uses qualitative methods with data collection techniques through observation, interviews, telephone, voice note. The results of this study indicate that the marketing communication strategy undertaken by SociaBuzz by using several advertising channels, car adversiting also SociaBuzz uses SEO on page and of page. Researchers suggest that SociaBuzz broadens the reach of their marketing targets and develops better marketing strategies..
Co-Authors Agustrijanto Alfian Derry Jusup Altobeli Lobodally Catherina Maria Dio Herman Saputro Heppy New Year Haloho Julius Bintang Saputra Mira Ziveria, Mira Muhammad Rusli Naning, Salman Parlindungan, Davis Roganda Ridha Sefina Samosir Siti Hadarfiah Siti Sarah Andriani Stevany Tangguh Okta Wibowo Thalia Tamara Desca