Garuda - Garba Rujukan Digital

FUNGSI DAN PERAN HUMAS DI LEMBAGA PENDIDIKAN Wina Puspita Sari; Asep Soegiarto
Communicology: Jurnal Ilmu Komunikasi Vol 7 No 1 (2019): Communicology: Jurnal Ilmu Komunikasi, Volume 7 No 1 Juli 2019
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.14.03

AbstractThe demand for quality human resources in order to compete in the ASEAN Economic Community or the ASEAN Free Market is a challenge for educational institutions to continuously improve their quality in preparing human resources with good morals and have competitive advantages. The current development of public relations is quite encouraging. Public relations or public relations is no longer an unfamiliar term. The term is indeed quite popular and has become popular in Indonesia and the public relations profession is now becoming a "trend" in society. This is indicated by the increasing number of institutions or companies that place public relations in their organizational structures, including in educational institutions. The purpose of this research is to find out the Function and Role of Public Relations in Educational Institutions. The theory used in this study is the role of public relations according to Dozier & Broom as follows: Expert Prescriber, Communication Facilitator, Problem solving process facilitator, Communication technician. The approach and research method used in this study are qualitative descriptive. In this study, it was determined who became the key informants and informants. If it is related to the main problem of the research, the author determines the purposive technique namely: Principal and Deputy Principal. Based on the explanation of the discussion it can be concluded that the position of public relations in the 3 schools that were used as samples differed. There are others that are doubled by other parts but some have started to have a stand-alone public relations department so that the roles and functions of public relations are different. However, the role and function of public relations is still not in accordance with what it should be. There are still schools that feel it is not important to have public relations. Whereas in other schools, the role of public relations has been little seen even though it is only aimed at just one public such as industry. Keyword: PR Function, Role of PR, Public Relations Education Institution

Perencanaan Strategis Program Kampanye Public Relations Narasi TV Melalui Hastag #JadiPaham Syawalia Putri Chafilaudina; Asep Soegiarto
CoverAge: Journal of Strategic Communication Vol 12 No 1 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v12i1.2496

Banyaknya masyarakat mengkonsumsi berita yang simpang siur mengenai pandemi Covid-19 merupakan sebuah pertanda bahwa dampak yang ditimbulkan dari adanya pandemi ini sudah merambat diberbagai bidang. Demi merespon permasalahan tersebut, Narasi TV yang merupakan collaborative media hadir melalui program kampanyenya yang disebut dengan kampanye #JadiPaham melalui media sosialnya. Kampanye ini juga dibuat lantaran adanya kebutuhan untuk membentuk brand identity dari perusahaannya tersebut. Penelitian ini bertujuan untuk mengetahui perencanaan program kampanye #JadiPaham yang dibuat oleh Narasi TV. Penelitian ini menggunakan pedekatan kualitatif dengan motode deskriptif. Data yang didapat dari penelitian ini diperoleh menggunakan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukan perencanaan strategis kampanye #JadiPaham dilakukan dengan berbagai tahap mulai dari riset dan analisis, menentukan tujuan dan strategi, menentukan taktik komunikasi dan implementasi, serta melakukan evaluasi setiap tiga bulan sekali. Selain itu, dengan adanya penelitian ini diharapkan dapat menjadi sumber referensi bagi penelitian selanjutnya dan lebih banyak untuk dikembangkan lagi menggunakan sumber dan teori lain yang berkaitan dengan perencanaan kampanye public relations.

Video Safety Brifing sebagai Salah Satu Strategi Komunikasi dalam Implementasi Program Kesehatan Keselamatan Kerja (K3) di Industri Pariwisata Wina Puspita Sari; Asep Soegiarto
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.268 KB)

The strategy implemented in communication planning begins with several steps (Wijaya, n.d.). The approach and method used in this research is descriptive qualitative. Data collection techniques with in-depth interviews and observation. The results of this study address strategic steps in communication planning including 1. Forming communicators. 2. Setting targets and analyzing audience needs. 3. Write a message. 4. Choose media and communication channels. Meanwhile, the communication channel intended for visitors is by using signs and a safety briefing video which will be broadcast on the website and on Cisaat Village's social media as well as on the social media of visitors or tourists. 5. Communication effect. The desired goal is a change in knowledge. An understanding of Occupational Safety and Health in the tourism industry is expected to change attitudes, become concerned and apply them in the form of behavior.

Pendampingan Desain Studio Podcast Untuk Peningkatan Workstation Productivity Di SMKS Al-Ittihad Cianjur Abdul Kholik; Asep Soegiarto; Dian Yusuf
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.337

Since its introduction in 2005, podcasts have gained increasing popularity and widespread usage across various sectors. Apart from serving as a form of entertainment that shares the characteristic of proximity, similar to radio, podcasts have also emerged as an educational media, attracting a growing number of enthusiasts. The education sector has recently embraced podcasts as a tool to enhance the development of skills and abilities in podcast creation, ultimately leading to improved workstation productivity. The activities are designed based on the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) for media development. The implementation of these activities includes the introduction and installation of podcasting equipment, as well as providing tutorials on the usage of podcast recording software. Reflecting on the content presented, practical exercises are conducted, wherein students assume the role of operators, while teachers act as podcasters delivering subject-specific material aligned with the subjects they teach.

Impikasi Rebranding Campaign dalam Transformasi Manajemen Event Kompetisi Abdul Kholik; Asep Soegiarto; Qolbu Alsallam Khanafi
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 6, No 2 (2023)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v6i2.12317

Rebranding merupakan salah satu strategi marketing yang digunakan oleh suatu perusahaan dengan tujuan mengembangkan identitas baru di benak masyarakat. Perusahaan Eduversal menerapkan rebranding pada salah satu event yang dimilikinya dengan memberikan sesuatu yang baru dengan menghadirkan kemasan yang berbeda dari sebelumnya. Event ini sebelumnya bernama International Eduversal Math Competition (I-EMC) kemudian diubah menjadi Komodo Math Festival. Namun, tindak rebranding tidak hanya berhenti pada perubahan nama saja. Terdapat manajemen event yang perlu diperhatikan setelah rebranding dilaksanakan. Tujuan Penelitian ini adalah untuk mengetahui penerapan prinsip-prinsip rebranding yang diterapkan, penggunaan media dan pemanfaatan multi-platform dalam peningkatan promosi, serta prinsip-prinsip visual rebranding dalam konten visual mengenai Komodo Math Festival. Metode yang digunakan yakni deskriptif dengan mengumpulkan data dari observasi langsung dan wawancara mendalam. Hasil Penelitian yang didapatkan bahwa prinsip penyelenggaraan event yang diterapkan yakni dengan menentukan tema dan target sasaran yang sesuai. Pemanfaatan media yang digunakan adalah dengan pendekatan secara intens kepada khalayak melalui multi-platform seperti landing page di website, reels di instagram, tutorial di youtube, dan paid ads di facebook. Prinsip desain yang diterapkan adalah dengan membangun visual story dengan penggambaran karakter maskot komodo untuk merepresentasikan brand event sekaligus konten yang informatif.

Audio Visual Material for Safety Briefing Learning for Students in School Laboratories Wina Puspita Sari; Asep Soegiarto; Muria Putriana
AL-ISHLAH: Jurnal Pendidikan Vol 16, No 2 (2024): AL-ISHLAH: JURNAL PENDIDIKAN
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v16i2.5407

This study aims to explore the perceptions of students and teachers regarding the effectiveness of audio-visual teaching materials in enhancing the understanding of occupational health and safety in school laboratories. The study employs a qualitative approach, utilizing descriptive methods to gather and analyze data. The research was carried out at Al-Ittihad Cianjur Vocational School, a technical and vocational education institution. The informants for this research were the Head of the Laboratory Program, the Person in Charge of the Laboratory, the School Principal, 7 teachers who taught in the laboratory, and 100 students. Data were collected through various techniques, including observations, document analysis, interviews, and focus group discussions (FGDs). To determine the level of reliability or trustworthiness of data, this research uses credibility, transferability, dependability, and confirmability. The data analysis technique uses qualitative data which includes stages of data reduction, data presentation, and conclusion. The research results concluded that the provision of audio-visual teaching materials in the form of videos was very good and had a positive impact on learning. The students have quite good attitudes when carrying out learning activities, especially regarding their work safety in the laboratory. These findings also provide awareness about the importance of increasing digital competence so that teachers can be more creative and innovative in creating learning resources.

Impikasi Rebranding Campaign dalam Transformasi Manajemen Event Kompetisi Abdul Kholik; Asep Soegiarto; Qolbu Alsallam Khanafi
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 6, No 2 (2023)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v6i2.12317

Rebranding merupakan salah satu strategi marketing yang digunakan oleh suatu perusahaan dengan tujuan mengembangkan identitas baru di benak masyarakat. Perusahaan Eduversal menerapkan rebranding pada salah satu event yang dimilikinya dengan memberikan sesuatu yang baru dengan menghadirkan kemasan yang berbeda dari sebelumnya. Event ini sebelumnya bernama International Eduversal Math Competition (I-EMC) kemudian diubah menjadi Komodo Math Festival. Namun, tindak rebranding tidak hanya berhenti pada perubahan nama saja. Terdapat manajemen event yang perlu diperhatikan setelah rebranding dilaksanakan. Tujuan Penelitian ini adalah untuk mengetahui penerapan prinsip-prinsip rebranding yang diterapkan, penggunaan media dan pemanfaatan multi-platform dalam peningkatan promosi, serta prinsip-prinsip visual rebranding dalam konten visual mengenai Komodo Math Festival. Metode yang digunakan yakni deskriptif dengan mengumpulkan data dari observasi langsung dan wawancara mendalam. Hasil Penelitian yang didapatkan bahwa prinsip penyelenggaraan event yang diterapkan yakni dengan menentukan tema dan target sasaran yang sesuai. Pemanfaatan media yang digunakan adalah dengan pendekatan secara intens kepada khalayak melalui multi-platform seperti landing page di website, reels di instagram, tutorial di youtube, dan paid ads di facebook. Prinsip desain yang diterapkan adalah dengan membangun visual story dengan penggambaran karakter maskot komodo untuk merepresentasikan brand event sekaligus konten yang informatif.

THE INFLUENCE OF CO-BRANDING MAKE OVER X NIKI PRODUCTS ON THE BRAND IMAGE MAKE OVER COSMETICS ON INSTAGRAM Galuh Sukma Dwijayanti; Mentari Anugrah Imsa; Asep Soegiarto; Qoryna Noer Seyma El Farabi; Wina Puspita Sari
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2312

This study explores the influence of the co-branding strategy between Make Over Cosmetics and Indonesian singer NIKI on the brand image of Make Over Cosmetics as portrayed on Instagram. In the increasingly competitive Indonesian cosmetics market, innovative marketing strategies such as co-branding play a crucial role in shaping and strengthening brand perception. This research specifically examines consumer responses to the Make Over X NIKI collaboration featured on the @makeoverid Instagram account. Utilizing a quantitative approach, the study surveyed 342 followers of the account who had interacted with content related to the co-branded product launch. Data were collected through questionnaires and analyzed using SPSS version 29 through correlation, regression, and classical assumption tests. Findings indicate that co-branding exerts a positive and significant effect on brand image, with a coefficient of determination (R²) of 0.415, suggesting that 41.5% of the variance in brand image is explained by the co-branding variable. The collaboration successfully conveyed a premium and differentiated brand image, aligning with Make Over's motto “Beauty Beyond Rules.” NIKI’s personal brand, global reach, and values reinforced Make Over’s positioning in the market. Through the Elaboration Likelihood Model (ELM), the study highlights the effectiveness of peripheral cues, such as celebrity appeal and aesthetic visuals, in enhancing brand perception on social media. The study concludes that co-branding with suitable influencers significantly strengthens brand image and recommends similar strategies for local beauty brands aiming to compete in digital and global markets.

THE COMMUNICATION STRATEGY OF THE INDONESIAN BOOK PARTY COMMUNITY IN FRAMING SOCIAL ISSUES AND MANAGING PUBLIC IMAGE ON INSTAGRAM Suci Rachma Praditi; Indah Fajar Rosalina; Wina Puspita Sari; Abdul Kholik; Asep Soegiarto
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2325

This study explores the communication strategy of the Indonesia Book Party (IBP) community in framing social issues and maintaining its image through Instagram. Using a descriptive qualitative method, the research involved in-depth interviews with key IBP members in charge of public relations, risk management, social media, and visual design. The findings reveal that IBP’s strategy is rooted in literacy values, combining reflective narratives with light and engaging visual content. IBP frames social and political issues—such as economic inequality or governmental control—by linking them to literary references, thereby offering critical yet accessible perspectives. Their Instagram presence is strengthened through consistent visual identity, strategic use of memes, inclusive tone, and professional content approval procedures. Audience engagement is fostered via interactive features such as comments, polls, and participatory campaigns. IBP also implements crisis communication protocols to respond empathetically to criticism while maintaining neutrality. This strategy not only helps preserve IBP’s image as a reflective and inclusive literacy community but also encourages the development of a digital literacy culture among followers. Through a balance of aesthetic consistency, value-based communication, and active audience participation, IBP demonstrates how social media can be used as a platform for critical discourse and community building. The study provides a valuable model for digital community management and highlights the potential of Instagram as a tool for educational and social transformation.

Crisis-handling patterns: A multi-case study in Indonesia Indah Fajar Rosalina; Wina Puspita Sari; Muria Putriana; Qoryna Noer Seyma El Farabi; Asep Soegiarto; Ghina Balqis Salsabil; Rivanda Kamil Akhsan
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.976

This study examines crisis communication patterns in cross-sector organizations in Indonesia through case studies of GenFM, PT KAI Commuter, and KitaBisa. GenFM faced a reputational crisis following an on-air joke by a radio host that violated broadcasting ethics, KAI Commuter experienced a security breach of its Multi-Trip Card system that caused financial and reputational damage, and KitaBisa dealt with public allegations of non-transparent donation management. Using a descriptive qualitative approach and guided by Situational Crisis Communication Theory (SCCT), this research analyzes the types of crises, public attribution of responsibility, and communication strategies employed by each organization. Data were collected through in-depth interviews, observations, and secondary document analysis. The findings show that the three organizations adopted distinct communication patterns: KitaBisa emphasized transparency and empathy to restore trust; GenFM prioritized swift clarification and professionalism; and KAI Commuter implemented systematic, collaborative, and technically driven responses. All three rely heavily on digital platforms as primary communication channels. The study highlights that the effectiveness of crisis communication is determined by the alignment between strategies and the nature of the crisis, as well as the organization’s openness to addressing public concerns.

Title

Found 18 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 18 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 18 Documents
Search