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All Journal AL ISHLAH Jurnal Pendidikan Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Communicology: Jurnal Ilmu Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Journal of Social And Economics Research Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Dakwatussifa: Journal of Da'wah and Communication Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Ilmu Komunikasi Andalan Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Journal Innovation In Education Ardhi: Jurnal Pengabdian dalam Negri International Journal of Social Science and Humanity journal of social and economic research J-CEKI Jurnal Pendidikan dan Sosial Humaniora
Wina Puspita Sari
Universitas Negeri Jakarta
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Strategi Humas TVRI Dalam Memperbaiki Citra TVRI Di Mata Publik Wina Puspita Sari; Indah Nursyamsiah
Communicology: Jurnal Ilmu Komunikasi Vol 1 No 1 (2013): Communicology: Jurnal Ilmu Komunikasi, Volume 1 No 1 Desember 2013
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communicology.011.04

Abstract

Abstract TVRI is the oldest public station tv in Indonesia. Nowadays, TVRI has many competitors such as several national station tv and cable tv. Slowly but sure, TVRI left by it audiences. The current image of TVRI is out of date and the program is un interesting to see so that public relations officers of TVRI have to do some strategy to fix their image in order to have their audience back. Keyword :Public Relations Strategy, Image
POLA KOMUNIKASI ANTAR PRIBADI DOSEN PENASEHAT AKADEMIK DAN MAHASISWA DALAM RANGKA MENGOPTIMALKAN PERAN DAN FUNGSI KEPENASEHATAN AKADEMIK WINA PUSPITA SARI; ASEP SOEGIARTO
Communicology: Jurnal Ilmu Komunikasi Vol 2 No 1 (2014): Communicology: Jurnal Ilmu Komunikasi, Volume 2 No 1 Desember 2014
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communicology.021.01

Abstract

Abstract Students in a University have many problems that can impact the success of their study. In order to help students for searching solutions, they have a lecturer as a student counselor. But the process of counselling u student and student counselor sometimes not working, there are barriers between them. Interpersonal communication is communication between at least two people, face to face and there are openness, emphaty, positiveness, supportiveness and equality in effective interpersonal communication.This is a descriptive qualitative research, using depth interview to key informan and informan to collect data. The interpersonal communication between student counselor and student had been used, but only in academic problem. Students haven’t believed their lecturer to talk about personal problem. According to that problem, counselors have to make their student comfortable to talk their personal problem. Key word : Effective interpersonal communication, student counselor, student problem Terkadang mahasiswa menemui banyak kendala dan beragam baik akademis maupun masalah pribadi yang dapat mengganggu proses belajar mahasiswa dan akan menentukan tercapai tidaknya hasil pengembangan potensi dan hasil belajar yang optimal. Oleh karena itu, diperlukanlah peran dosen penasehat akademik untuk memberikan bimbingan, motivasi serta nasehat yang bersifat akademik kepada mahasiswa. Dari sudut pandang ilmu komunikasi, agar proses kepenasehatan akademik berjalan sebagaimana mestinya maka diperlukan sebuah pola komunikasi yang efektif dan efisien antara dosen penasehat akademik dan mahasiswa. Penelitian ini menggunakan teori komunikasi antar pribadi yang efektif menurut ancangan humanistic dengan keterbukaan, empati, sikap positif, sikap mendukung dan kesetaraan. Metodologi yang digunakan adalah deskriptif kualitatif, dengan menentukan key informan dan informan sebelumnya. Teknik pengumpulan data menggunakan wawancara mendalam. Pola komunikasi antar pribadi dengan menggunakan ancangan humanistis belum dilaksanakan secara optimal, keterbukaan, empati, sikap mendukung, sikap positif dan kesetaraan pada dasarnya sudah dilakukan namun masih dalam tataran permasalahan akademis saja. Berdasarkan temuan tersebut penulis menyarankan agar komunikasi antar pribadi dilakukan lebih intensif, tidak hanya pada permasalahan akademis dan jemput bola perlu dilakukan oleh dosen PA terhadap mahasiswa. Kata kunci : Pola Komunikasi Antar Pribadi yang Efektif, Dosen PA, Masalah mahasiswa
INDIKATOR KEBERHASILAN PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT. FORTUNE INDONESIA Tbk. (FORU) (Survei Deskriptif : Program Pembangunan Sanggar Fortune Dalam Upaya Meningkatkan Kesadaran Masyarakat Mengenai Pentingnya Pendidikan Anak Usia Di Diayu Intan; WINA PUSPITA SARI
Communicology: Jurnal Ilmu Komunikasi Vol 3 No 1 (2015): Communicology: Jurnal Ilmu Komunikasi, Volume 3 No 1 Desember 2015
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communicology.031.05

Abstract

Abstract Fortune Indonesia Tbk. do the education CSR namely the establishment and the independence of early childhood education (ECD) named Sanggar Fortune. In this study, the author uses the theory: public relations, corporate social responsibility, dan education csr, with indicators of successful implementation of CSR programs in the field of human resource development as the variable, this variable has seven dimensions and eighteen indicators. This research approach is quantitative, descriptive method. The research was conducted in September-December 2015 at Sanggar Fortune 1-6 with used closed questionnaires and interviews, with an interval scale. The unit of analysis is the individual. The unit of observation is Sanggar Fortune. The population in this research is the mother of parents amounted to 180 people to 124 people sample was obtained using the formula slovin with fault tolerance limit of 5% by simple random sampling technique. The validity of the test results performed in this research has a value of 0.958 KMO stating that the questionnaire was valid. And also has a value of 0.991 Cronbach Alpha which states that all statements contained in the questionnaire author has reliable. In this research, the dimensions of which have the highest mean value was on the eighth dimension is the real result. And dimensions that have the lowest mean value is in the third dimension of transparency and accountability. Key words: Public Relations, Corporate Social Responsibility, Education CSR Abstrak PT Fortune Indonesia Tbk. melakukan CSR pendidikan yaitu pendirian dan pemandirian pendidikan anak usia dini (PAUD) yang diberi nama Sanggar Fortune.Pada penelitian ini, penulis menggunakan teori : public relations, corporate social responsibility dan CSR pendidikan, dengan variabel Indikator keberhasilan pelaksanaan program CSR di bidang pengembangan SDM. Variabel ini memiliki tujuh dimensi dan delapan belas indikator. Pendekatan dalam penelitian ini adalah kuantitatif dengan jenis penelitian deskriptif. Penelitian ini dilaksanakan pada September- Desember 2015 di Sanggar fortune 1-6 dengan menyebarkan kuesioner tertutup. Unit analisisnya adalah individu. Unit observasinya adalah Sanggar Fortune. Populasi dalam penelitian ini adalah ibu wali murid yang berjumlah 180 orang dengan sampel berjumlah 124 orang yang didapat dari menggunakan rumus slovin dengan batas toleransi kesalahan sebesar 5% dengan teknik simple random sampling. Dari hasil uji validitas yang dilakukan pada penelitian ini, penelitian ini memiliki nilai KMO sebesar 0,958 yang menyatakan bahwa kuesioner tersebut sudah terbukti ke validannya. Dan juga mempunyai nilai Cronbach’s Alpha sebesar 0,991 yang menyatakan bahwa seluruh pernyataan yang ada dalam kuesioner penulis sudah reliable. Dalam penelitian ini dimensi yang memiliki nilai mean tertinggi berada pada dimensi kedelapan yaitu hasil nyata. Dan dimensi yang memiliki nilai mean terendah berada pada dimensi ketiga yaitu transparansi dan akuntabilitas. Kata Kunci: Public Relations, Corporate Social Responsibility, CSR Pendidikan
Opini Publik Anggota Badan Eksekutif Mahasiswa (BEM) Universitas Negeri Jakarta terkait Surat Edaran oleh Kapolri No. SE/06/X/2015 tentang Penanganan Ujaran Kebencian (Hate Speech). Asep Sugiarto; Wina Puspitasari
Communicology: Jurnal Ilmu Komunikasi Vol 5 No 2 (2017): Communicology: Jurnal Ilmu Komunikasi, Volume 5 No 2 Desember 2017
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communicology.062.04

Abstract

Melalui penelitian ini, penulis bermaksud untuk meneliti opini publik anggota Badan Eksekutif Mahasiswa (BEM) Universitas Negeri Jakarta terkait surat edaran No. SE/06/X/2015 tentang penanganan ujaran kebencian (hate speech). Adanya surat edaran ini menuai pro dan kontra di kalangan publik. Sebagian publik mendukung adanya surat edaran tersebut, karena diharapkan dapat mengurangi terjadinya tindakan ujaran kebencian (hate speech). Sedangkan beberapa menyatakan ketidak setujuannya terhadap adanya surat edaran tersebut, karena surat edaran tersebut dirasakan membungkam demokrasi dan membuat masyarakat menjadi terbatas ruangnya dalam menyampaikan aspirasi terhadap kebijakan-kebijakan pemerintah. Surat edaran ini dianggap akan membuat masyarakat takut beropini, beragumen, dan beraspirasi secara bebas. Padahal pada kenyataannya kemerdekaan menyatakan pendapat diatur dalam UU No. 9 Tahun 1998. Populasi dalam penelitian ini adalah seluruh anggota Badan Eksekutif Mahasiswa (BEM) Universitas Negeri Jakarta. Metode penelitiannya menggunakan metode deskriptif dengan teknik survei.
KUALITAS KE PROFESSIONAL-AN PROFESI BIDANG KOMUNIKASI (Study Deskriptif Tanggapan User Terhadap Alumni Program Studi D3 Humas Universitas Negeri Jakarta) Wina Puspita Sari; Asep Sugiarto
Communicology: Jurnal Ilmu Komunikasi Vol 6 No 1 (2018): Communicology: Jurnal Ilmu Komunikasi, Volume 6 No 1 Juli 2018
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communicology.06.02

Abstract

Asean Economic Community (AEC) impacts the area of employment become more competitive. Indonesia has to improve human resources through education. University has to create professional workers to compete with other ASEAN country labors. Prodi DIII Public Relations in Universitas Negeri Jakarta have graduated public relations diploma since 2007. They have worked in several communication industries as a public relations officer. We have to know how professional they are according evaluation of their managers. Indicators of professional status include 1. spesialized educational preparation to acquire unique knowledge and skill. 2. A body of theory-based knowledge, developed through research, that provides us principles of appropriate public relations practice. 3. Code of ethic and standards of performance established and enforced by a self governing association of colleagues. 4. Autonomy in practice and acceptance of personal responsibility by practitioners. 5. Recognition by the community of a unique and essential service. This research used qualitative perpective and descriptive method. Primery data are obtained by doing depth interview with key informan and informan. The results are our alumni do several pr activities in qualification of public relations competence schema from Lembaga Sertifikasi Profesi Public Relations Indonesia. They are in different level spread from junior, middle, expert or managerial according their working period. Evaluation of their managers are good. Our alumni have ability to finish their duties. They have good mental attitude. They never break the rules or cod of conduct. But they still have to practice a lot and guidance. The conclusions, the evaluation of alumni of UNJ DIII Public Relations are good. They are professional according their job descriptions but they still have to practice a lot. To increase the status, writer suggest to adjust our alumni with sertificate of competence from sertifications institutions of pr. Key Word : AEC, professional status, public relation profession
FUNGSI DAN PERAN HUMAS DI LEMBAGA PENDIDIKAN Wina Puspita Sari; Asep Soegiarto
Communicology: Jurnal Ilmu Komunikasi Vol 7 No 1 (2019): Communicology: Jurnal Ilmu Komunikasi, Volume 7 No 1 Juli 2019
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.14.03

Abstract

AbstractThe demand for quality human resources in order to compete in the ASEAN Economic Community or the ASEAN Free Market is a challenge for educational institutions to continuously improve their quality in preparing human resources with good morals and have competitive advantages. The current development of public relations is quite encouraging. Public relations or public relations is no longer an unfamiliar term. The term is indeed quite popular and has become popular in Indonesia and the public relations profession is now becoming a "trend" in society. This is indicated by the increasing number of institutions or companies that place public relations in their organizational structures, including in educational institutions. The purpose of this research is to find out the Function and Role of Public Relations in Educational Institutions. The theory used in this study is the role of public relations according to Dozier & Broom as follows: Expert Prescriber, Communication Facilitator, Problem solving process facilitator, Communication technician. The approach and research method used in this study are qualitative descriptive. In this study, it was determined who became the key informants and informants. If it is related to the main problem of the research, the author determines the purposive technique namely: Principal and Deputy Principal. Based on the explanation of the discussion it can be concluded that the position of public relations in the 3 schools that were used as samples differed. There are others that are doubled by other parts but some have started to have a stand-alone public relations department so that the roles and functions of public relations are different. However, the role and function of public relations is still not in accordance with what it should be. There are still schools that feel it is not important to have public relations. Whereas in other schools, the role of public relations has been little seen even though it is only aimed at just one public such as industry. Keyword: PR Function, Role of PR, Public Relations Education Institution
Kampanye KOMNAS Perempuan Pada Kampanye 16 Hari Anti Kekerasan Terhadap Perempuan Wina Puspita Sari; Casa Bilqis Savitri
Communicology: Jurnal Ilmu Komunikasi Vol 7 No 2 (2019): Communicology: Jurnal Ilmu Komunikasi, Volume 7 No 2 Desember 2019
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communicology.012.03

Abstract

The 16 Days Against Women Violence Campaign is a campaign to encourage liberation struggles against women throughout the world. As a national human right in Indonesia. This campaign has been carried out since 2003 and is routinely carried out every period with a 16-day campaign set in November. Problems in the 16-Day Campaign Against Violence Against Women, this campaign has been running for 15 years, but this is not directly proportional to the protected numbers against women has increased over the past three years. The main theory in this research is campaign theory using Nowak & Warneryd's campaign model. The method used is a descriptive qualitative research method that looks for facts with the right interpretation. Descriptive research on problems in society, views, and processes - ongoing parts and effects of phenomena. Komnas Perempuan is still too broad in setting its campaign targets, as well as a lot of messages to be conveyed. the extent of challenging the campaign audience makes KOMNAS Perempuan against barriers ranging from language and culture, there is a GAP about knowledge of challenges, to obstacles in choosing what campaign techniques to use. In the 16 Days Anti Violence against Women campaign, KOMNAS Perempuan chose to generalize the message to be conveyed, accepting their own challenges, which made the objectives of the 16 Days Anti Violence Against Women Campaign unsuccessful. Keywords: Campaign, KOMNAS Perempuan, Violence
Strategi Humas KPAI dalam Melaksanakan Tugas Pengawasan pada Kasus Bullying Terhadap Guru, Januari-April, 2019 wina puspita sari; Fildzah Hani Mufidah
Communicology: Jurnal Ilmu Komunikasi Vol 8 No 1 (2020): Communicology: Jurnal Ilmu Komunikasi, Volume 8 No 1 Juli 2020
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communicology.013.04

Abstract

ABSTRACT November 2018, there was 1 report on the occurrence of bullying against teachers, then at the beginning of 2019, precisely January-April increased to 4 reports, the authors were interested in reviewing how the KPAI Public Relations Strategy can reduce the increase in bullying rates in carrying out supervisory tasks in bullying cases against teachers. This study aims to identify the KPAI Public Relations strategy in Carrying Out Supervision Tasks towards increasing cases of bullying against teachers. This research uses a qualitative research approach with descriptive methods. The author uses various sources in collecting data such as interviews, observations, and documentation involving 1 key informant and 2 informants. KPAI's Public Relations Strategy in Carrying Out Supervisory Tasks in the Case of Bullying Against Teachers, namely: strategy of publicity in the form of press conferences, strategy of persuations with cooperation built with various other parties such as regional Child Protection Commission (KPAD), Integrated Service Center for Empowering Women and Children (P2TP2A), and the Regional Technical Implementation Unit (UPTD), strategy of argumentation in the form of Publication in Social Media and Preaching to the Mass Media positively as a rival, and strategy of image by displaying environmental and social concern as an institution that is fast and responsive to every the case that was filed in the complaint. The conclusion of this research is that KPAI Public Relations uses the publicity and publication of the KPAI Public Relations Strategy in monitoring bullying cases against teachers. Publication on Social Media and News on websites, press conferences. While the role and efforts of KPAI Public Relations Guard the case & summarize the recommendations, Cooperate with other parties, and give a reprimand. Keywords: PR Strategy, Bullying, Teachers. ABSTRAK November tahun 2018, masuk 1 laporan terjadinya bullying terhadap guru, lalu di awal tahun 2019 tepatnya Januari-April meningkat menjadi 4 laporan, maka penulis tertarik untuk mengkaji bagaimana Strategi Humas KPAI dapat menekan naiknya angka bullying dalam melaksanakan tugas pengawasan pada kasus bullying terhadap guru. Penelitian ini bertujuan mengidentifikasi strategi Humas KPAI dalam Melaksanakan Tugas Pengawasan terhadap meningkatnya kasus bullying terhadap guru. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode deskriptif. penulis menggunakan berbagai sumber dalam pengumpulan data seperti wawancara, observasi, dan dokumentasi dengan melibatkan 1 key informan dan 2 informan. Strategi Humas KPAI dalam Melaksanakan Tugas Pengawasan pada Kasus Bullying Terhadap Guru, yaitu : strategy of publicity berupa kegiatan konferensi pers, strategy of persuations dengan kerjasama yang dibangun kepada berbagai pihak lain seperti Komisi Perlindungan Anak daerah (KPAD), Pusat Pelayanan Terpadu Pemberdayaan Perempuan dan Anak (P2TP2A), dan Unit Pelaksana Teknis Daerah (UPTD), strategy of argumentation berupa Publikasi di Sosial Media dan Pemberitaan kepada Media massa secara positif sebagai tandingan, dan strategy of image dengan menampilkan kepedulian terhadap lingkungan dan sosial sebagai lembaga yang cepat dan tanggap akan setiap kasus yang masuk di pengaduan. Kesimpulan dari penelitian ini Humas KPAI menggunakan publisitas dan publikasi Strategi Humas KPAI dalam pengawasan kasus bullying terhadap guru. Publikasi di Sosial Media dan Pemberitaan di website, konferensi pers. Sedangkan peran dan upaya Humas KPAI Mengawal kasus & merangkum rekomendasi, Bekerjasama dengan pihak lain, dan Memberikan teguran. Kata Kunci: Strategi Humas, Bullying, Guru.
Pengaruh Kegiatan Corporate Social Responsibility Terhadap Reputasi PT. PLN (Persero) Wina Puspita Sari
Communicology: Jurnal Ilmu Komunikasi Vol 8 No 2 (2020): Communicology: Jurnal Ilmu Komunikasi, Volume 8 No 2 Desember 2020
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.020.03

Abstract

ABSTRACT On August 4, 2019, PT. PLN (Persero) is experiencing a crisis due to blackouts in Banten, DKI Jakarta and parts of West Java which have caused many losses. Approximately 21.9 million subscribers cannot enjoy electricity, economic activities, telecommunications, and transportation is disrupted. As a result, the increase in negative sentiment in the mass media and social media towards PT PLN (Persero). The purpose of this study was to determine the extent of the influence of CSR activities on post-crisis reputation experienced by PT PLN (Persero) on August 4, 2019. The theory used as the crutch to guide this research is Resources Based Theory (Barney, 1991). Resource Based Theory is used to explain the reasons behind the involvement of CSR practices or initiatives by institutions, where this theory is considered a reputation as a valuable intangible resource that can help develop competitive advantage (Roberts & Dowling, 2002). The approach used in this research is quantitative. The results of this study are the output of regression analysis, the coefficient of determination or R square is 0.606, which implies that the effect of the independent variable 'CSR' on the dependent variable of reputation is 60.6%, and the rest is influenced by other variables. As for the coefficient table, it can be seen that the t value is 12.270 with a significance value of 0.000 <0.05, then Ho is rejected, and Ha is accepted, which means that there is a significant effect of the CSR variable on the reputation variable. Keywords: CSR; PT. PLN; Reputation. ABSTRAK Pada tanggal 4 Agustus 2019, PT. PLN (Persero) mengalami krisis akibat pemadaman listrik (black out) di Banten, DKI Jakarta dan sebagian daerah Jawa Barat yang menimbulkan banyak kerugian. Sekitar 21,9 juta pelanggan tidak bisa menikmati layanan listrik, kegiatan ekonomi, telekomunikasi, hingga transportasi terganggu. Akibatnya meningkatnya sentiment negatif di media massa dan media social terhadap PT.PLN (Persero)Tujuan penelitian ini adalah untuk mengetahui sejauhmana pengaruh antara kegiatan CSR terhadap reputasi pasca krisis yang dialami PT.PLN (Persero) pada tanggal 4 Agustus 2019. Teori yang digunakan sebagai penopang untuk memandu penelitian ini adalah Resources Based Theory (Barney, 1991). Teori Berbasis Sumberdaya digunakan untuk menjelaskan alasan di balik keterlibatan praktik CSR atau inisiatif oleh lembaga, di mana teori ini dianggap reputasi sebagai sumber daya tak berwujud yang berharga yang dapat membantu mengembangkan keunggulan kompetitif (Roberts & Dowling, 2002). Pendekatan yang digunakan dalam penelitian ini kuantitatif. Hasil penelitian ini yaitu output analisis regresi didapatkan nilai koefisien determinasi atau R square sebesar 0,606, yang mengandung pengertian bahwa pengaruh variabel bebas/independent ‘CSR’ terhadap variabel terikat/dependent reputasi adalah sebesar 60,6 %, dan sisanya dipengaruhi oleh variabel lain. Sedangkan untuk tabel koefisien, dapat diketahui nilai t hitung sebesar 12,270 dengan nilai signifikansi 0,000 < 0,05, maka Ho ditolak, dan Ha diterima, yang berarti ada pengaruh yang signifikan variabel CSR terhadap variabel Reputasi. Kata Kunci: CSR; PT. PLN; Reputasi.
Strategi Komunikasi Humas Pemerintah Daerah Dalam Mengimplementasikan Kebijakan Pembatasan Sosial Berskala Besar Wina Puspita Sari; Asep Soegiarto
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 2 Desember 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.022.03

Abstract

Abstract In program implementation, communication is positioned as a way or strategy to make all parties understand the program and run it well. Communication is positioned as a way or strategy. Methods or strategies that put forward the principle of communication are called communication strategies (Hallahan et al., 2007; Holtzhausen, 2011) (Widodo, Aan, 2020). The purpose of this research is to find out how the local city government's public relations communication strategy in implementing the Large-Scale Social Restriction Policy (PSBB). The theory used is that the communication strategy is determined by the systematic ability between the related components which will be the answer to the questions in Laswell's statement. The results of this study are discussing persuasive communication strategies, persuasive messages are prioritized from DKI Jakarta in an effort to prevent covid-19. The communication strategy was during the Covid-19 pandemic so that it was directed through their online media such as website channels, social media or the use of LEDs or Videotrones at strategic points, so that there were no crowds like in face-to-face counseling activities. Abstrak Dalam implementasi program, komunikasi diposisikan sebagai sebuah cara atau strategi untuk membuat seluruh pihak dapat memahami program dan menjalankan dengan baik. Komunikasi diposisikan sebagai sebuah cara atau strategi. Cara atau strategi yang dengan mengedepankan prinsip komunikasi, disebut sebagai strategi komunikasi (Hallahan et al., 2007; Holtzhausen, 2011)(Widodo, Aan, 2020). Adapun yang menjadi tujuan dalam penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi humas pemerintah Kota daerah dalam mengimplementasikan Kebijakan Pembatasan Sosial Berskala Besar (PSBB). Teori yang dipakai adalah strategi komunikasi ditentukan oleh kemampuan sistematis antar komponen yang terkait akan merupakan jawaban terhadap pertanyaan dalam pernyataan Laswell. Hasil penelitian ini yaitu membahas tentang Strategi komunikasi persuasif, pesan diutamakan secara persuasive dari DKI Jakarta dalam upaya pencegahan covid-19. Strategi komunikasi tersebut di masa pandemic Covid-19 sehingga diarahkan melalui media online yang mereka miliki seperti kanal website, media social atau pemanfaatan LED atau Videotrone yang ada di titik-titik strategis, agar tidak terjadi kerumunan seperti pada kegiatan penyuluhan tatap muka.
Co-Authors Abdul Kholik Abyan Dwi Martha Adi Budi Satrio Adinia Sekar Rayani Afina Damayanti Afriza Wihadi Agillia Dian Anastasia Akbar Sunaryo, Risky Alfina Rahmah Dewi Alghoniyyu, Muhammad Faishal Anastasia Alissa Andi Andi Anggun Nadia Fatimah Anisa Fauziyah Asep Soegiarto Asep Soegiarto Asep Sugiarto Asep Sugiarto Azza Nailis S Azzah Ines Hamidah Bani Fatimah Pujianti Bintang Fauzan Casa Bilqis Savitri Cherish Tito Nafassa Decency Ananda Sylphania Devara Alfaritzi W Dewi Rangganis Hadi Arum Ningrum Diayu Intan Djahwan Kamil Erlianur Putri Carlina Fathihah Fadia Ramadania Farabi, Qoryna Noer Seyma El Farah Zyiafira Farida Rizqi Ardilia Ningrum Farras Amin Abdillah Fildzah Hani Mufidah Firda Maya Junita Hadinayu, Atmaradhifa Helix Clementhius Valendyawan Hesti Sofiyanti Himawan, Muhammad Ardi Ibnu Arya Fakhrizky Idzni Ramadhani Kamaludin Inas Kurnia Indah Nursyamsiah Indira Haniya Arasi Jasmine Nazwa Putri Eriesta Jihan Salzabilla Winata Kartika, Mega Ardhiani Kayla Sulendra Kusumah Kezia Revina Adelia Butarbutar Khairum Tri Anissa Khansa, Najwa Aulia Kusumah, Kayla Sulendra M. Faishal Alghoniyyu M. Reza Firdaus Marcella Zeilanti Ramadhan Marsha Cesar Nathania Megan Restu Litani Meiha Bintang Pudence Swissedy Mentari Anugrah Imsa Muhamad Zidan Pahlevi Muhammad Ardi Himawan Muhammad Ardi Himawan Nugroho Muhammad Faishal Alghoniyyu Muhammad Ihsan Darus Muhammad Reza Firdaus Muria Putriana Muria Putriana Nadia Zulmi Najwa Aulia Khansa Nasya Rizqy Zalikha Navira Sharen Assyifa Nayumi Tri Mutiara Nazwa Cendra Swari Nindhiya Salma Haura Nur Rahmah Oktafina Nuraini Fazilatun Nisa Putri Yohana Sitorus Putriana, Muria Qoryna Noer Seyma El Farabi Rachel Lelyta Immanuela Siahaan Raisa Firstia Raisa Rahmi Alfat Rangga Audy Islamy Rashidqi Alfian Reja Ruhul F Risky Akbar Sunaryo Ruth Lydia Mutiara Sihombing Safa Amanda Karenina Safiat Amaylia Putri Salsa Dhea Adela Sandrina Irsa Adelia Seyma El Farabi, Qoryna Noer Shinta Aprillia Kusuma Wardhani Sulthan Arrafi Fadhila Syahwa Putri Ismaiga Tj. Darmawan Vidhia Ramadhanti Yabes Edmund Macario Siburian Yuni A. Muharam