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Putu Mela Ratini
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PENGARUH BIAYA PROMOSI PENJUALAN DAN PENJUALAN PERSEORANGAN TERHADAP JUMLAH DANA DEPOSITO PADA PT. BPR SHRI GANGGA BALI CABANG KUTA Ida Ayu Trisna WIjayanthi; Putu Mela Ratini; Tri Eka Saputra
JUIMA : JURNAL ILMU MANAJEMEN Vol. 9 No. 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.234 KB) | DOI: 10.36733/juima.v9i1.472

Abstract

The aims of this Research is to determine the effect of sales promotion costs and individual sales costs partially and simultaneously on the amount of deposit funds and the most dominant cost effect on the amount of deposit funds at PT. BPR Shri Gangga Bali Kuta Branch. The data analysis method used is the analysis of Multiple Linear Regression. The results of data analysis showed that the results of multiple linear regression analysis obtained by the equation Y = -4,534, + 1515,994 X1 + 120,323X2. The results of multiple linear regression analysis show that the variables of individual sales and sales promotion simultaneously affect the sale of deposit funds at PT BPR SHRI Gangga Bali, Kuta Branch. The variable that has the most dominant inuence on the amount of deposit funds is the variable of individual sales costs (X_2) because it has a Beta coefcient value of 1.706 compared to the coefcient of sales promotion costs (X_1) which is only 1.408.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN HUNIAN KAMAR DI ANANTARA ULUWATU BALI RESORT Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Ni Ketut Pradnyadari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.809 KB) | DOI: 10.36733/juima.v10i1.1068

Abstract

The rapid development of tourism in Bali has an impact on the rapid growth of accommodation facilities as well. The mushrooming of various types of accommodation has an impact on the very high competition in the accommodation business. As one of the five-star hotels in Bali, Anantara Uluwatu Bali Resort has a department that specializes in promoting and selling all the hotel's main products, namely the Sales and Marketing department. Sales and Marketing departments have very high sales targets, this target will rise 5% from the reality each year, which is based on historical data of the company's sales. For this reason, the Sales and Marketing department has a marketing strategy aimed at increasing hotel sales volume. The purpose of this study is to describe and analyze effective marketing strategies in increasing the volume of room sales at Anantara Uluwatu Bali Resort. The samples taken were 61 consisting of top management to middle management of Anantara Uluwatu Bali Resort using the Slovin technique. The data analysis method used in this study is a SWOT analysis based on the company's internal and external environment. The results showed that Anantara Uluwatu Bali Resort was a company that implemented a marketing strategy that differentiated the market (differentiated marketing) with the type of entrepreneurs who segmented the market. In its generic strategy the company uses an expansion strategy and applies the 7P marketing mix concept to its daily marketing activities. The results also show that to increase effective sales volume, companies must use and implement an aggressive growth strategy by developing and utilizing the strengths and opportunities (SO) of Anantara Uluwatu Bali Resort for business development.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KANTOR JASA PENILAI PUBLIK (KJPP) FIRMANSYAH DAN REKAN CABANG DENPASAR Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Argo Dwi Prakoso
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Improving the quality of service in a company is a very important and inseparable part of a company. Consumers are satisfied if their expectations are met, and feel very happy if their expectations are exceeded. Likewise with the Public Appraisal Service Firmansyah and Partners in Denpasar engaged in services by providing property valuation services. Seeing the increasing number of competitors, where these competitors have a competitive advantage, especially in terms of the quality of their services, the company is experiencing problems in decreasing the number of users of property valuation services. Based on the description, a study was conducted to find out how the influence of service quality on customer satisfaction at the Public Appraisal Service Office (KJPP) Firmansyah And Denpasar Branch Partners. Based on the results of multiple regression tests using SPSS version 20.0, the results of the study show that partially Physical Evidence, Reliability, Assurance and Empathy variables have no significant positive effect on customer satisfaction of KJPP Firmansyah and Denpasar Partners, and the Responsibility variable has a significant positive effect on KJPP customer satisfaction Firmansyah and Denpasar Partners. While simultaneously Variable Physical Evidence, Reliability, Responsiveness, Assurance and Empathy together have a significant positive effect on customer satisfaction KJPP Firmansyah and Denpasar Partners.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KANTOR JASA PENILAI PUBLIK (KJPP) FIRMANSYAH DAN REKAN CABANG DENPASAR Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Argo Dwi Prakoso
Forum Manajemen Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v18i1.389

Abstract

Improving the quality of service in a company is a very important and inseparable part of a company. Consumers are satisfied if their expectations are met, and feel very happy if their expectations are exceeded. Likewise with the Public Appraisal Service Firmansyah and Partners in Denpasar engaged in services by providing property valuation services. Seeing the increasing number of competitors, where these competitors have a competitive advantage, especially in terms of the quality of their services, the company is experiencing problems in decreasing the number of users of property valuation services. Based on the description, a study was conducted to find out how the influence of service quality on customer satisfaction at the Public Appraisal Service Office (KJPP) Firmansyah And Denpasar Branch Partners. Based on the results of multiple regression tests using SPSS version 20.0, the results of the study show that partially Physical Evidence, Reliability, Assurance and Empathy variables have no significant positive effect on customer satisfaction of KJPP Firmansyah and Denpasar Partners, and the Responsibility variable has a significant positive effect on KJPP customer satisfaction Firmansyah and Denpasar Partners. While simultaneously Variable Physical Evidence, Reliability, Responsiveness, Assurance and Empathy together have a significant positive effect on customer satisfaction KJPP Firmansyah and Denpasar Partners.
Co-Authors Achmad Noerkhaerin Putra Argo Dwi Prakoso Ni Ketut Pradnyadari WIjayanthi, Ida Ayu Trisna