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PENGARUH BIAYA PROMOSI PENJUALAN DAN PENJUALAN PERSEORANGAN TERHADAP JUMLAH DANA DEPOSITO PADA PT. BPR SHRI GANGGA BALI CABANG KUTA WIjayanthi, Ida Ayu Trisna; Ratini, Putu Mela; Saputra, Tri Eka
JUIMA : JURNAL ILMU MANAJEMEN Vol 9 No 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

The aims of this Research is to determine the effect of sales promotion costs and individual sales costs partially and simultaneously on the amount of deposit funds and the most dominant cost effect on the amount of deposit funds at PT. BPR Shri Gangga Bali Kuta Branch. The data analysis method used is the analysis of Multiple Linear Regression. The results of data analysis showed that the results of multiple linear regression analysis obtained by the equation Y = -4,534, + 1515,994 X1 + 120,323X2. The results of multiple linear regression analysis show that the variables of individual sales and sales promotion simultaneously affect the sale of deposit funds at PT BPR SHRI Gangga Bali, Kuta Branch. The variable that has the most dominant inï€‚uence on the amount of deposit funds is the variable of individual sales costs (X_2) because it has a Beta coefï€cient value of 1.706 compared to the coefï€cient of sales promotion costs (X_1) which is only 1.408.

ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN HUNIAN KAMAR DI ANANTARA ULUWATU BALI RESORT Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Ni Ketut Pradnyadari
JUIMA : JURNAL ILMU MANAJEMEN Vol 10 No 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.809 KB)

The rapid development of tourism in Bali has an impact on the rapid growth of accommodation facilities as well. The mushrooming of various types of accommodation has an impact on the very high competition in the accommodation business. As one of the five-star hotels in Bali, Anantara Uluwatu Bali Resort has a department that specializes in promoting and selling all the hotel's main products, namely the Sales and Marketing department. Sales and Marketing departments have very high sales targets, this target will rise 5% from the reality each year, which is based on historical data of the company's sales. For this reason, the Sales and Marketing department has a marketing strategy aimed at increasing hotel sales volume. The purpose of this study is to describe and analyze effective marketing strategies in increasing the volume of room sales at Anantara Uluwatu Bali Resort. The samples taken were 61 consisting of top management to middle management of Anantara Uluwatu Bali Resort using the Slovin technique. The data analysis method used in this study is a SWOT analysis based on the company's internal and external environment. The results showed that Anantara Uluwatu Bali Resort was a company that implemented a marketing strategy that differentiated the market (differentiated marketing) with the type of entrepreneurs who segmented the market. In its generic strategy the company uses an expansion strategy and applies the 7P marketing mix concept to its daily marketing activities. The results also show that to increase effective sales volume, companies must use and implement an aggressive growth strategy by developing and utilizing the strengths and opportunities (SO) of Anantara Uluwatu Bali Resort for business development.

Bauran Pemasaran Terhadap Keputusan Pasien Dalam Memilih RSU. Bali Royal Wijayanthi, Ida Ayu Trisna; Giri. S, Maranatha Constantine Sindhu; Sundari, Pipit
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 2 No 1 (2020): Jurnal Capital: Kebijakan Ekonomi, Manajemen & Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v2i1.22

Penelitian ini bertujuan untuk menganalisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pasien Dalam Memilih RSU. Bali Royal. Dalam menjalankan kegiatannya, manajemen rumah sakit tidak hanya sekedar memilih kombinasi yang terbaik dari bauran pemasaran, tetapi juga harus mengkoordinir berbagai macam elemen dari bauran pemasaran tersebut, untuk melaksanakan program pemasaran secara efektif. Pihak RSU. Bali Royal harus mewaspadai ketatnya persaingan dalam usaha jasa. Perubahan perilaku pasien yang sangat sensitif terhadap jasa, harga, promosi dan tempat sehingga pihak RSU. Bali Royal harus benar-benar memperhatikan strategi pemasaran yang tepat, salah satunya melihat dari bauran pemasaran untuk mencapai misinya sebagai pemimpin pasar jasa rumah sakit di Bali. Jenis penelitian ini merupakan penelitian kausalitas dengan Bauran Pemasaran sebagai variabel bebas dan Keputusan Pasien sebagai variable terikat. Tehnik pengumpulan data dalam penelitian ini menggunakan metode kuesioner yang disebarkan kepada para pasien RSU. Bali Royal. Tabulasi hasil jawaban responden tersebut diolah melalui SPSS dengan menggunakan uji asumsi klasik, regresi linier berganda, uji t dan Uji F. Hasil penelitian ini berdasarkan uji t atau secara parsial, bauran pemasaran produk (X1), Harga (X2), Promosi (X3), Lokasi (X4), Orang (X5), Proses (X6), dan Pendukung Fisik (X7) berpengaruh positif dan signifikan terhadap keputusan pasien dalam memilih RSU. Bali Royal. Berdasarkan uji F atau secara simultan bauran pemasaran produk (X1), Harga (X2), Promosi (X3), Lokasi (X4), Orang (X5), Proses (X6), dan Pendukung Fisik (X7) berpengaruh positif dan signifikan terhadap keputusan pasien dalam memilih RSU. Bali Royal.

ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA CAFÃ‰ HAAGENDAZS BEACHWALK KUTA Trisna Wijayanthi, Ida Ayu; Handewi Dyah, Desak Made
JURNAL STIE SEMARANG Vol 13 No 1 (2021): VOLUME 13 NOMOR 1 EDISI FEBRUARI 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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The right marketing strategy will create opportunities for the company to get higher profits, which means it will increase the company's prosperity. For this reason, it is necessary to implement effective marketing strategies in developing companies. One of the developing companies in Bali is PT. Rahayu Arumdhani International, where they are the main distributor of Haagendazs ice cream products in Bali and manage Haagendazs cafes in Indonesia, one of which is Haagendazs cafÃ© in Bali, namely Haagendazs Beachwalk Kuta. CafÃ© Haagendazs Beachwalk Kuta has a very high sales target, where this target will increase by 5% from reality every year, based on the company's historical sales data.The purpose of this study is to describe and analyze effective marketing strategies in increasing sales volume at the Haagendazs Beachwalk Kuta cafÃ© which can be applied during the new normal from the Covid-19 pandemic using the SWOT analysis method. The results showed that CafÃ© Haagendazs Beachwalk Kuta is a company that implements a marketing strategy that differentiates the market (differentiated marketing) with the type of entrepreneur who segments the market, applies the 4P marketing mix concept to its daily marketing activities. The results also show that to increase the effective sales volume the company must use and implement an aggressive growth strategy, namely by developing and exploiting the strengths and opportunities (SO) owned by CafÃ© Haagendazs Beachwalk Kuta for business development

PENGARUH BIAYA PROMOSI PENJUALAN DAN PENJUALAN PERSEORANGAN TERHADAP JUMLAH DANA DEPOSITO PADA PT. BPR SHRI GANGGA BALI CABANG KUTA Ida Ayu Trisna WIjayanthi; Putu Mela Ratini; Tri Eka Saputra
JUIMA : JURNAL ILMU MANAJEMEN Vol. 9 No. 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

The aims of this Research is to determine the effect of sales promotion costs and individual sales costs partially and simultaneously on the amount of deposit funds and the most dominant cost effect on the amount of deposit funds at PT. BPR Shri Gangga Bali Kuta Branch. The data analysis method used is the analysis of Multiple Linear Regression. The results of data analysis showed that the results of multiple linear regression analysis obtained by the equation Y = -4,534, + 1515,994 X1 + 120,323X2. The results of multiple linear regression analysis show that the variables of individual sales and sales promotion simultaneously affect the sale of deposit funds at PT BPR SHRI Gangga Bali, Kuta Branch. The variable that has the most dominant inuence on the amount of deposit funds is the variable of individual sales costs (X_2) because it has a Beta coefcient value of 1.706 compared to the coefcient of sales promotion costs (X_1) which is only 1.408.

ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN HUNIAN KAMAR DI ANANTARA ULUWATU BALI RESORT Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Ni Ketut Pradnyadari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

The rapid development of tourism in Bali has an impact on the rapid growth of accommodation facilities as well. The mushrooming of various types of accommodation has an impact on the very high competition in the accommodation business. As one of the five-star hotels in Bali, Anantara Uluwatu Bali Resort has a department that specializes in promoting and selling all the hotel's main products, namely the Sales and Marketing department. Sales and Marketing departments have very high sales targets, this target will rise 5% from the reality each year, which is based on historical data of the company's sales. For this reason, the Sales and Marketing department has a marketing strategy aimed at increasing hotel sales volume. The purpose of this study is to describe and analyze effective marketing strategies in increasing the volume of room sales at Anantara Uluwatu Bali Resort. The samples taken were 61 consisting of top management to middle management of Anantara Uluwatu Bali Resort using the Slovin technique. The data analysis method used in this study is a SWOT analysis based on the company's internal and external environment. The results showed that Anantara Uluwatu Bali Resort was a company that implemented a marketing strategy that differentiated the market (differentiated marketing) with the type of entrepreneurs who segmented the market. In its generic strategy the company uses an expansion strategy and applies the 7P marketing mix concept to its daily marketing activities. The results also show that to increase effective sales volume, companies must use and implement an aggressive growth strategy by developing and utilizing the strengths and opportunities (SO) of Anantara Uluwatu Bali Resort for business development.

Keputusan Konsumen Memilih Ayam Goreng Tepung Siap Saji: Studi Kasus Pada Waralaba Produk Lokal Bali Jaya Fried Chicken Ida Ayu Trisna Wijayanthi; Ni Putu Rianasari
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 3, No 2 (2020)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v3i2.2054

This study aims to determine the consumer's decision to choose Ready-Fried Flour Chicken and the dominant factor influencing consumers to choose Ready-Fried Flour Chicken in the Bali Local product franchise, a case study on Jaya Fried Chicken (JFC). The research method used was a questionnaire with 130 respondents taken using accidental sampling techniques. The variables used were 26 variables which were described based on Marketing Mix and Consumer Behavior. The research data were processed using Factor analysis, resulting in 6 (six) formed factors, namely the Speed of Service Factor with an eigen value of 8,560, a Reference Group Factor with an eigen value of 2,857, a Location Factor with an eigen value of 1,970, a Product Taste Factor with an eigen value equal to 1,388, Advertising Factor with eigen value of 1,214, and Consumer Revenue Factor with eigen value of 1,017. Based on the Percent of Variance it can be stated that the Speed of Service factor is the most representative (dominant) factor of the factors that influence consumers' decision to choose ready-to-eat fried chicken: a case study on a local product franchise Bali Jaya Fried Chicken because it is able to contribute a part of the variation that is the largest of all observed variations is 32.922% of the total 72.410% of variants.

ANALISIS PENGARUH BIAYA PERIKLANAN, PERSONAL SELLING DAN PROMOSI PENJUALAN TERHADAP PENJUALAN CV. BALI PANUGRAHAN (STUDI KASUS PADA TOKO WBF KUTA ) Ida Ayu Trisna Wijayanthi; Afif Suherman Haris
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 2, No 1 (2018)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v2i1.832

Penelitian dengan judul “Analisis Pengaruh Biaya Periklanan, Personal Selling dan Promosi Penjualan Terhadap Penjualan pada perusahaan CV. Bali Panugrahan, dan studi kasus dilakukan di salah satu toko cabang yaitu toko WBF Kuta ini dilakukan dengan tujuan untuk mengetahui besarnya pengaruh variabel-variabel promosi yang dilaksanakan perusahaan berpengaruh terhadap penjualan baik secara simultan maupun secara parsial, serta untuk mengetahui variabel manakah yang memiliki pengaruh paling dominan terhadap penjualan, dengan periode waktu analisis tahun 2012 sampai dengan tahun 2017. Penelitian ini menggunakan data penjualan sebagai variabel dependent dan biaya periklanan, biaya personal selling dan biaya promosi penjualan sebagai variabel independent.Sedangkan metode analisis data yang digunakan adalah analisis Regresi Linier Berganda.Hasil analisis data menunjukkan bahwa biaya periklanan, biaya personal selling dan biaya promosi penjualan berpengaruh secara simultan terhadap penjualan toko WBF Kuta, besarnya pengaruh biaya periklanan, personal selling dan promosi penjualan dapat diketahui dari nilai R square yaitu sebesar 0.834, hal ini berarti bahwa 83,4% penjualan dipengaruhi oleh biaya periklanan, personal selling dan biaya promosi penjualan yang telah dikeluarkan oleh perusahaan, sedangkan 16,6% di pengaruhi oleh variabel lain. Pengaruh secara simultan diperoleh nilai signifikansi sebesar 0,000 < 0,05 yang berarti bahwa variabel biaya periklanan (X1) , personal selling (X2) dan promosi penjualan (X3) mempunyai pengaruh yang signifikan terhadap penjualan di toko WBF Kuta. Secara parsial besarnya pengaruh variabel biaya periklanan, personal selling dan promosi penjualan dapat dibuktikan dari hasil uji-t, yaitu variabel periklanan 0.032 dengan tingkat significant 0.978, variabel personal selling 1.720 dengan tingkat significant 0.228, variabel promosi penjualan -1.426 dengan tingkat significant 0.290 dan hasil t hitung masing-masing variabel independent lebih kecil dari ttabel yaitu 4.302 pada level of significant 2.5%. Hasil ini menunjukkan bahwa masing-masing varibael independent secara parsial berpengaruh tidak significant terhadap variabel dependent.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KANTOR JASA PENILAI PUBLIK (KJPP) FIRMANSYAH DAN REKAN CABANG DENPASAR Ida Ayu Trisna Wijayanthi; Putu Mela Ratini; Argo Dwi Prakoso
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Improving the quality of service in a company is a very important and inseparable part of a company. Consumers are satisfied if their expectations are met, and feel very happy if their expectations are exceeded. Likewise with the Public Appraisal Service Firmansyah and Partners in Denpasar engaged in services by providing property valuation services. Seeing the increasing number of competitors, where these competitors have a competitive advantage, especially in terms of the quality of their services, the company is experiencing problems in decreasing the number of users of property valuation services. Based on the description, a study was conducted to find out how the influence of service quality on customer satisfaction at the Public Appraisal Service Office (KJPP) Firmansyah And Denpasar Branch Partners. Based on the results of multiple regression tests using SPSS version 20.0, the results of the study show that partially Physical Evidence, Reliability, Assurance and Empathy variables have no significant positive effect on customer satisfaction of KJPP Firmansyah and Denpasar Partners, and the Responsibility variable has a significant positive effect on KJPP customer satisfaction Firmansyah and Denpasar Partners. While simultaneously Variable Physical Evidence, Reliability, Responsiveness, Assurance and Empathy together have a significant positive effect on customer satisfaction KJPP Firmansyah and Denpasar Partners.

STRATEGI MARKETING DALAM UPAYA MENINGKATKAN KEDATANGAN WISATAWAN DI DISTRIK DILI TIMOR LESTE Ida Ayu Trisna Wijayanthi; Ida Bagus Gede Udiyana; Sendia Maria Verdial Vieira
Forum Manajemen STIMI Handayani Denpasar Vol 16 No 1 (2018): Jurnal STIMI Vol. 16 No. 1 - 2018
Publisher : Forum Manajemen STIMI Handayani Denpasar

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The importance of the tourism industry in the economy of the country, and to improve the economy of the country of Timor-Leste, this study is trying to implement the appropriate marketing management strategy to increase tourist visits, especially in Dili District. So the formulation of the problem studied in this study is “How is the Marketing Strategy in Efforts to Increase Tourist Arrivals in the Dili District of East Timor and what factors affect the management of tourism in the Dili District of East Timor”. The purpose of this study are (1) To know the marketing strategy in an effort to increase tourist arrivals in the Dili District of East Timor. (2) To know what factors affect the management of tourism in the Dili District of East Timor. Data analysis technique used in this research is descriptive analysis using SWOT analysis approach and marketing mix analysis. Based on the results of the study, it can be concluded that the Marketing Strategy conducted in Dili District of East Timor is emphasized on 7 P that is Product, Price, Place, Promotion, People, Process, Physical Evidence

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