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All Journal Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA
Joko Mariyono
Program Studi Magister Manajemen, Universitas Pancasakti
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Marketing Aspects of Vegetables: Comparative Study of Four Regions in East Java and Bali Joko Mariyono; Hanik A. Dewi; Putu B. Daroini; Evy Latifah; Abu Z. Zakariya; Victor Afari-Sefa
Agriekonomika Vol 7, No 1: April 2018
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v7i1.3410

Abstract

One of the factors that determines the success or failure of agribusiness is ability of farmers to sell the product. Thus, marketing is an important part of vegetable farming. Good marketing process leads to commercialization, and unsuccessful in this step leads to inadequate income. This study aims to explore the marketing aspects of vegetables using descriptive analysis of vegetable marketing relates issues. The aspects include sources of information, traders, time to sell, use of mobile phone in marketing and the potential constraints.  Marketing characteristics of each region were discussed by comparing and contrasting one to another. Data for this study were gathered from a quantitative investigation of 360 farm households situated in four main vegetable producing regions of rural East Java and Bali, Indonesia. The results show that farmers relied on traders and neighbouring farmers as the trusted sources market information. The ways of farmers to sell the product to the market varied across regions. Commonly, farmers had frequent buyers or costumers to sell the products without any special commitment. In majority, farmers contacted a few of traders to sell the product about three days before harvesting. Highly fluctuation of prices was perceived to be the most important constraint among  other factors limiting good marketing. Thus, there is a need to address such constraints to help farmers to get fairness.
COMPARATIVE STUDY OF SOCIO-ECONOMIC VEGETABLE FARMING BETWEEN EAST JAVA AND BALI Joko Mariyono; Putu B Daroini; Hanik A Dewi; Evy Latifah
Jurnal Sosial Ekonomi Pertanian (J-SEP) Vol 11 No 2 (2018)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v11i2.5678

Abstract

This paper analyses the household and farm characteristics of vegetable farming in four regions of East Java and Bali provinces. Household and farm characteristics are important in research and development project, particularly when the project intervenes with improved technological packaged. Household and farm characteristic are analyzed using descriptive approach by comparing and contrasting each characteristic across regions. Data were compiled from a field survey of 360 farmers during 2013-2014. The results show that every region has distinct characteristics. Vegetable farming was characterized by small-scale and fragmented farm. The land was closely situated around the home. Level of education was low. Being a farmer was the main occupation. Suitable policies related to these conditions should pay attention to the small-scale farming issues.
Co-Authors Abu Z. Zakariya Evy Latifah Hanik A Dewi Hanik A. Dewi Putu B Daroini Putu B. Daroini Victor Afari-Sefa