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All Journal ATHENA: Journal of Social Culture and Society Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Shifa Fauzia
Mahasiswa Jurusan Perencanaan Wilayah dan Kota, Fakultas Teknik, Universitas Diponegoro
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengembangan Obyek Daya Tarik Wisata Kembang Soka di Perbukitan Menoreh, Kulon Progo, Yogyakarta Pramudya, Wisnu; Fauzia, Shifa; Rahayu, Nurul Asri; Sukma, Tiara
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2177

Abstract

Kembang Soka, in the Menoreh Hills of Yogyakarta, is a nature-based tourist attraction with distinctive landscape such as waterfalls and turquoise pools. Earlier studies emphasized managerial strategies, while the site’s intrinsic identity received little attention. This study identifies the “energy” of Kembang Soka through four aspects (originality, authenticity, uniqueness, and beauty) and formulates branding and a development concept rooted in these values. A descriptive qualitative method was applied through field observation, literature review, and interviews with local community and tourists. Findings show that originality is tied to folklore, particularly the legend of Prince Diponegoro and the Tuk Jaran spring, and natural phenomena such as dual-colored waters and rich biodiversity. Authenticity emerges from the convergence of three waterfalls, seven springs, and the geological formations of Jonggrangan and Kaligesing. Uniqueness is reflected in wooden bridges, natural dams, and the interplay of water and rock colors that create distinctive landscapes. Beauty is experienced visually, psychologically, climatically, and socially, reinforced by the hospitality of local people. Based on these energies, the study proposes branding with the tagline “Feel, Breath, and Jump!” and a development concept called Natural Spring. The research contributes theoretically to energy-based destination development and practically to sustainable development and branding strategies.
Analysis of Employee Procurement Process: Case Study at CIMB Niaga Bank of Banjarmasin Fauzia, Shifa; Said, Meldasari
Athena: Journal of Social, Culture and Society Vol. 1 No. 3 (2023): July 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v1i3.136

Abstract

This study aims to analyze the employee recruitment and selection process at CIMB Niaga Bank of Banjarmasin and the effect to the employee performance. The research used a descriptive qualitative method with data collection techniques in the form of interviews, observations, and documentation. The results showed that CIMB Niaga Banjarmasin uses an open and closed recruitment process through internal and external sources, and uses both scientific and non-scientific methods in selecting employees. Job announcements have taken advantage of technology and social media. However, the selection method used is still conservative. It was found that recruitment and selection have an impact on the performance of employees at CIMB Niaga Bank Banjarmasin.. This proves that scientific recruitment methods such as psychological tests can predict the performance of prospective employees in the future
Co-Authors Pramudya, Wisnu Rahayu, Nurul Asri Said, Meldasari Sukma, Tiara