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All Journal EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Bisnisman : Riset Bisnis dan Manajemen
Adhi Bawono
Universitas Bina Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ONLINE MARKETING ACCESSIBILITY AND BEHAVIOR AMONG BATIK ENTREPRENEURS IN LAWEYAN, SURAKARTA, CENTRAL JAVA Meutia Sistarani; Indriana Indriana; Rosalin Ayal; Adhi Bawono
EAJ (Economic and Accounting Journal) Vol 3, No 2 (2020): EAJ (Economic and Accounting Journal)
Publisher : S1 Accounting Department, Faculty of Economic, Universitas Pamulang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v3i2.y2020.p146-153

Abstract

In this study, researchers are evaluating the accessibility of online marketing, the most preferable online shops among consumers and the income earned each month generated through it. This research is using a qualitative method on respondents from the batik entrepreneurs’ in Laweyan, Surakarta, Central Java. The primary and secondary data are collected at every research stage. Those data are further analysed using interactive model data analysis. As a result, it was concluded that batik entrepreneurs in Laweyan are actively engaged with social media, but only a few of them are capable to utilize it for their marketing activities. The main reason is due to the limited human resource capable to run an online shop effectively, therefore most of them prefer to sell their goods in a traditional offline store basis. It is very unfortunate, because we also discovered that among batik entrepreneurs who already applied online marketing, their income has increased significantly. From this research, we suggest batik entrepreneurs in Laweyan, Surakarta, Central Java to actively use online shop as an option to market and distribute their product. They could spare some time, at least once a week, to update their business social media, e-commerce page, or business website. By doing this, batik entrepreneurs could increase their income and wider their business.
Keberlanjutan UMKM di Jawa Barat di Tinjau Dari New-era Business : Transformasi Digital, Dividen Digital, dan Kewirausahaan Machin; Muhammad Reza Aulia; Joni Hendra; Elvina Safitri; Adhi Bawono
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.130

Abstract

This study examines the sustainability of micro, small, and medium enterprises (MSMEs) in West Java and the role of digital transformation, digital dividends, and entrepreneurship in promoting their sustainability. The research employs a mixed methods approach, including surveys, semi-structured interviews, and literature reviews. The survey results indicate that financial access, market access, government policies and regulations, and human resources are important factors influencing the sustainability of MSMEs in West Java. Digital transformation and entrepreneurship are found to play a significant role in driving sustainability by enabling MSMEs to streamline their operations, access new markets, and adapt to ever-changing market conditions. Digital dividends are also identified as important contributors to sustainability by creating new jobs and contributing to inclusive economic growth. This study has important implications for policymakers, as well as MSME owners and managers in West Java, as it provides insights into how to promote long-term sustainability of MSMEs in the region.
Co-Authors Ayal, Rosalin Elvina Safitri Indriana Indriana Joni Hendra Machin Meutia Sistarani Muhammad Reza Aulia