Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EAJ (ECONOMICS AND ACCOUNTING JOURNAL) JUMANDIK
Nani Sriyani
Universitas Pamulang
Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
EFFECT OF BRAND EQUITY AND MARKETING MIX ON CUSTOMER SATISFACTION AND IMPACT ON CUSTOMER LOYALTY Nani Sriyani
EAJ (Economic and Accounting Journal) Vol 2, No 3 (2019): EAJ (Economic and Accounting Journal)
Publisher : S1 Accounting Department, Faculty of Economic, Universitas Pamulang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.635 KB) | DOI: 10.32493/eaj.v2i3.y2019.p206-214

Abstract

This research is about the activities carried out by PT Bank ICB Bumiputera, Tbk in the use of brand strategy and service marketing mix by looking at its effect on customer loyalty through customer satisfaction.Data processing was done by using path analysis, this research is quantitative with the number of respondents as many as 100 respondents. The results of the first study showed that there is a significant influence between brand equity and marketing mix on customer satisfaction.      The results of the second study show that there is a significant influence of brand quantity, service marketing mix and customer satisfaction on customer loyalty. This research is important information for PT Bank ICB Bumiputera by considering the variables mentioned above so that it can carry out marketing activities that will increase market share and the number of customers
Pengaruh Lokasi dan Kualitas Produk terhadap Keputusan Pembelian Pelanggan pada Toko Exsha Frozen Food Cinere Pepi Lestari Zalukhu; Nani Sriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 1 (2025): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/bfa41r06

Abstract

This study aims to determine the influence of location and product quality on consumer purchase decisions at the Exsha Frozen Food Cinere Store. This study used a quantitative method by distributing questionnaires to 100 respondents. Data analysis techniques include validity, reliability, classical assumption test, multiple linear regression, as well as t-test and f-test. The results of the t-test showed that the location variable (X1) had a t-calculated value of 11.415 > t-table 1.984 and a significance of 0.000 < 0.05 which means that location has a significant effect on the purchase decision. The product quality variable (X2) also showed a tally of 17.889 > t-table of 1.984 and a significance of 0.000 < 0.05, which means that product quality has a significant effect on purchasing decisions. The results of the f-test showed that the location and quality of the product simultaneously had a significant effect on the purchase decision, with an f-count of 160.790 > f-table of 3.09 and a significance of 0.000 < 0.05. The value of the determination coefficient (R square) of 0.555 indicates that 55.5% of purchase decisions are influenced by the location and quality of the product, while the remaining 44.5% are influenced by other variables that were not studied.
Co-Authors Pepi Lestari Zalukhu