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EFFECT OF BRAND EQUITY AND MARKETING MIX ON CUSTOMER SATISFACTION AND IMPACT ON CUSTOMER LOYALTY Nani Sriyani
EAJ (Economic and Accounting Journal) Vol 2, No 3 (2019): EAJ (Economic and Accounting Journal)
Publisher : S1 Accounting Department, Faculty of Economic, Universitas Pamulang.

This research is about the activities carried out by PT Bank ICB Bumiputera, Tbk in the use of brand strategy and service marketing mix by looking at its effect on customer loyalty through customer satisfaction.Data processing was done by using path analysis, this research is quantitative with the number of respondents as many as 100 respondents. The results of the first study showed that there is a significant influence between brand equity and marketing mix on customer satisfaction. The results of the second study show that there is a significant influence of brand quantity, service marketing mix and customer satisfaction on customer loyalty. This research is important information for PT Bank ICB Bumiputera by considering the variables mentioned above so that it can carry out marketing activities that will increase market share and the number of customers

Pengaruh Lokasi dan Kualitas Produk terhadap Keputusan Pembelian Pelanggan pada Toko Exsha Frozen Food Cinere Pepi Lestari Zalukhu; Nani Sriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 1 (2025): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/bfa41r06

This study aims to determine the influence of location and product quality on consumer purchase decisions at the Exsha Frozen Food Cinere Store. This study used a quantitative method by distributing questionnaires to 100 respondents. Data analysis techniques include validity, reliability, classical assumption test, multiple linear regression, as well as t-test and f-test. The results of the t-test showed that the location variable (X1) had a t-calculated value of 11.415 > t-table 1.984 and a significance of 0.000 < 0.05 which means that location has a significant effect on the purchase decision. The product quality variable (X2) also showed a tally of 17.889 > t-table of 1.984 and a significance of 0.000 < 0.05, which means that product quality has a significant effect on purchasing decisions. The results of the f-test showed that the location and quality of the product simultaneously had a significant effect on the purchase decision, with an f-count of 160.790 > f-table of 3.09 and a significance of 0.000 < 0.05. The value of the determination coefficient (R square) of 0.555 indicates that 55.5% of purchase decisions are influenced by the location and quality of the product, while the remaining 44.5% are influenced by other variables that were not studied.

PENGARUH KEPEMILIKAN INSTITUSIONAL, DAN KOMISARIS INDEPENDEN TERHADAP INTEGRITAS LAPORAN KEUANGAN NANI SRIYANI
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2882

ABSTRACT The aim of this research is to analyze the influence of Institutional Ownership and Independent Commissioners on the Integrity of Financial Reports for the 2018-2022 period. In this research, the independent variable is institutional ownership which is measured using the number of institutional shares and independent commissioners are measured using ∑ independent commissioners. The dependent variable is the integrity of financial reports which is measured using market to book value. The author uses quantitative research using secondary data. The population in this study were primary consumer goods sector companies listed on the Indonesia Stock Exchange (BEI) in 2018 - 2022. Purposive sampling was used in the sampling technique so that the sample was selected as 26 companies. The analysis methods used are descriptive statistical tests, classical assumption tests and panel data regression analysis. Hypothesis testing is carried out using significance tests, namely the T test and F test with the help of Eviews version 12 software. From the results of this research it can be concluded that partially institutional ownership has no effect on the integrity of financial reports. Independent Commissioners have a significant influence on the integrity of financial reports. Meanwhile, institutional ownership and independent commissioners together have a significant influence on the integrity of financial reports in the primary consumer goods sector for the 2018-2022 period. Keywords: Institutional Ownership, Independent Commissioners and Financial Report Integrity

Pengaruh Kepemilikan Institusional, Tingkat Utang, dan Karakteristik Perusahaan terhadap Manajemen Pajak (Studi Empiris Pada Perusahaan Sektor Property dan Real Estate yang Terdaftar di Bei Tahun 2017-2021) Aditya Alfredo Situmorang; Nani Sriyani
Tamilis Synex: Multidimensional Collaboration Analysis of the Influence of Performance on Company Value and Purchasing Decisions in the Digital Er
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to determine the influence of institutional ownership, level of debt and company characteristics on tax management (empirical study of property and real estate sector companies listed on the Indonesia Stock Exchange for the 2017-2021 period) both partially and simultaneously. This type of research is quantitative. The samples in this research were obtained using purposive sampling techniques, resulting in 9 samples obtained for the 2017-2021 research period. The data used in this research was obtained from financial reports. The tests used in this research are descriptive statistical tests, selection of panel data regression estimation models, classical assumption tests, and hypothesis tests. Data were analyzed using the Eviews 9 tool. The results of this research are that based on a simultaneous test of Institutional Ownership, the level of Debt and Company Characteristics influence Tax Management. Partially, Debt Levels have no effect on Tax Management. Institutional Ownership and Company Characteristics influence Tax Management.

Pengaruh Lokasi dan Kualitas Produk terhadap Keputusan Pembelian Pelanggan pada Toko Exsha Frozen Food Cinere Pepi Lestari Zalukhu; Nani Sriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 1 (2025): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/bfa41r06

This study aims to determine the influence of location and product quality on consumer purchase decisions at the Exsha Frozen Food Cinere Store. This study used a quantitative method by distributing questionnaires to 100 respondents. Data analysis techniques include validity, reliability, classical assumption test, multiple linear regression, as well as t-test and f-test. The results of the t-test showed that the location variable (X1) had a t-calculated value of 11.415 > t-table 1.984 and a significance of 0.000 < 0.05 which means that location has a significant effect on the purchase decision. The product quality variable (X2) also showed a tally of 17.889 > t-table of 1.984 and a significance of 0.000 < 0.05, which means that product quality has a significant effect on purchasing decisions. The results of the f-test showed that the location and quality of the product simultaneously had a significant effect on the purchase decision, with an f-count of 160.790 > f-table of 3.09 and a significance of 0.000 < 0.05. The value of the determination coefficient (R square) of 0.555 indicates that 55.5% of purchase decisions are influenced by the location and quality of the product, while the remaining 44.5% are influenced by other variables that were not studied.

Pengaruh Kebijakan Dividen, Good Corporate Governance, Dan Ukuran Perusahaan Terhadap Manajemen Laba Putri Modisa; Wizanasari; Nani Sriyani
JURNAL BISNIS DAN AKUNTANSI UNSURYA Vol. 11 No. 1 (2026): JURNAL DAN BISNIS AKUNTANSI UNSURYA
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/jbau.v11i1.1917

Penelitian ini bertujuan untuk mengetahui pengaruh kebijakan dividen, good corporate governance, dan ukuran perusahaan terhadap manajemen laba. Jenis penelitian ini kuantitatif dengan menggunakan data sekunder yang datanya diperoleh dari Bursa Efek Indonesia (BEI) dan web masing-masing perusahaan, untuk teknis analisis yang digunakan dalam penelitian ini menggunakan regresi data panel dengan bantuan software E-views 13. Penelitian ini dilakukan pada perusahaan consumer non-cyclicals. Teknik data menggunakan purposive sampling, yang dijadikan sampel penelitian adalah 12 perusahaan dengan pengamatan selama 5 tahun periode 2020-2024. Hasil penelitian ini menunjukan hasil bahwa kebijakan dividen tidak berpengaruh terhadap manajemen laba karena pembagian dividen tidak menjadi fokus utama para investor, sehingga keputusan pembagian dividen tidak serta merta terkait dengan praktik manajemen laba. Good corporate governance yang diproksikan dengan kepemilikan institusional dan kepemilikan manajerial tidak berpengaruh terhadap manajemen laba, dikarenakan besar kecilnya kepemilikan institusional tidak sepenuhnya cukup berfungsi sebagai mekanisme pengawasan yang efektif dan kecilnya saham yang dimiliki oleh manajer mengakibatkan kepemilikan manajerial tidak dapat berfungsi sebagai instrumen yang efektif dalam menekankan praktik manajemen laba. Ukuran perusahaan berpengaruh terhadap manajemen laba karena semakin besar ukuran perusahaan, semakin besar pula kemungkinan untuk melakukan praktik manajemen laba.

Meningkatkan Daya Saing UMKM Di Kota Tangerang Selatan Melalui Green Marketing Dan Green Financial Rosa Lesmana; Nani Sriyani
JURNAL BISNIS DAN AKUNTANSI UNSURYA Vol. 11 No. 2 (2026): Jurnal Bisnis dan Akuntansi Unsurya
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/jbau.v11i2.2152

Penelitian ini bertujuan untuk mengkaji pengaruh penerapan green marketing dan green financial terhadap peningkatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Tangerang Selatan. Penelitian menggunakan pendekatan kuantitatif melalui metode survei dengan melibatkan 170 pelaku UMKM sebagai responden yang dipilih berdasarkan teknik purposive sampling. Data yang diperoleh dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak LISREL 9. Hasil analisis menunjukkan bahwa implementasi green marketing memberikan pengaruh positif dan signifikan terhadap peningkatan daya saing UMKM. Selain itu, green financial juga terbukti memiliki pengaruh positif dan signifikan dalam memperkuat daya saing pelaku usaha. Secara bersama-sama, kedua variabel tersebut berkontribusi secara nyata terhadap peningkatan keunggulan kompetitif UMKM di Kota Tangerang Selatan. Temuan penelitian ini mengindikasikan bahwa pengintegrasian strategi pemasaran berorientasi lingkungan serta pemanfaatan pembiayaan hijau dapat menjadi faktor strategis dalam memperkuat daya saing UMKM sekaligus mendukung terwujudnya pembangunan ekonomi yang berkelanjutan.

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