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All Journal SEGMEN Jurnal Manajemen dan Bisnis Akuntabel : Jurnal Ekonomi dan Keuangan
Julia Valdah Ariany Abdillah
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance Other

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PENGARUH DESAIN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KAOS DISTRO HEURAS GENGGERONG Abdul Fatah; Dhiya Ulhaq Jundullah; Julia Valdah Ariany Abdillah; Jijah Hilyatul Ajijah
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.6776

Abstract

Heuras Genggerong distro is a creative industry in the fashion sector. The tighter competition between the existing distributions in Karawang has made the Heuras Genggerong distro face serious challenges from its competitors, because of the similarities in the products offered. This study aims to determine the effect of product design and lifestyle on purchasing decisions for Heuras Genggerong Distro t-shirts. In this study the authors used descriptive and verification methods with incidental sampling techniques to 100 respondents. The types of data collection through questionnaires, interviews, observation, and literature study. Qualitative and quantitative are analytical techniques used by the author. It is known that the results of statistical analysis of product design and lifestyle have a positive and significant effect on purchasing decisions. Between product design and lifestyle, the effect simultaneously on purchasing decisions is 73.7% and for 26.3% it is influenced by other variables. It can be concluded from these results that product design and lifestyle have an influence on purchasing decisions partially or simultaneously.
Pengaruh struktur modal, profitabilitas dan keputusan investasi terhadap nilai perusahaan yang terdaftar di daftar efek syariah Julia Valdah Ariany Abdillah; Tiar Lina Situngkir
AKUNTABEL Vol 18, No 4 (2021): Desember
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.138 KB) | DOI: 10.30872/jakt.v18i4.9786

Abstract

Penelitian ini bertujuan untuk mengetahui, menganalisis dan menjelaskan pengaruh struktur modal, profitabilitas dan keputusan investasi terhadap nilai perusahaan pada sektor industri barang konsumsi yang terdaftar di daftar efek syariah periode 2015-2019. Sampel dalam penelitian ini terdapat 19 perusahaan yang diperoleh dari teknik purposive sampling. Metode yang digunakan dengan analisis verifikatif pendekatan kuantitatif. Alat analisis yang digunakan yaitu analisis regresi linier berganda dengan bantuan SPSS versi 25 untuk mengolah datanya. Hasil penelitian menjelaskan secara parsial struktur modal memiliki pengaruh negatif tidak signifikan terhadap nilai perusahaan. Profitabilitas dan keputusan investasi memiliki pengaruh positif signifikan terhadap nilai perusahaan. Kemudian secara simultan keseluruhan variabel yang diteliti secara bersama-sama memiliki pengaruh positif signifikan terhadap nilai perusahaan.  
Co-Authors Abdul Fatah Dhiya Ulhaq Jundullah Jijah Hilyatul Ajijah Tiar Lina Situngkir