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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN
Jijah Hilyatul Ajijah
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance Other

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PENGARUH DESAIN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KAOS DISTRO HEURAS GENGGERONG Abdul Fatah; Dhiya Ulhaq Jundullah; Julia Valdah Ariany Abdillah; Jijah Hilyatul Ajijah
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.6776

Abstract

Heuras Genggerong distro is a creative industry in the fashion sector. The tighter competition between the existing distributions in Karawang has made the Heuras Genggerong distro face serious challenges from its competitors, because of the similarities in the products offered. This study aims to determine the effect of product design and lifestyle on purchasing decisions for Heuras Genggerong Distro t-shirts. In this study the authors used descriptive and verification methods with incidental sampling techniques to 100 respondents. The types of data collection through questionnaires, interviews, observation, and literature study. Qualitative and quantitative are analytical techniques used by the author. It is known that the results of statistical analysis of product design and lifestyle have a positive and significant effect on purchasing decisions. Between product design and lifestyle, the effect simultaneously on purchasing decisions is 73.7% and for 26.3% it is influenced by other variables. It can be concluded from these results that product design and lifestyle have an influence on purchasing decisions partially or simultaneously.
Pengaruh kompetensi dan komunikasi terhadap kinerja perangkat desa Jijah Hilyatul Ajijah; Evi Selvi
JURNAL MANAJEMEN Vol 13, No 2 (2021): Juni
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v13i2.9800

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi dan komunikasi terhadap kinerja perangkat desa di wilayah Kecamatan Jasinga Kabupaten Bogor. Penelitian ini menggunakan penelitian kuantitatif dengan metode deskriftif dan verifikatif. Populasi dalam penelitian berjumlah 183 orang dengan jumlah sampel 112 orang. Tenik analisis data yang digunakan uji validitas dan uji reabilitas, koefisien korelasi, koefisien determinasi, uji T, dan uji F dan diolah menggunakan SPSS versi 16. Hasil penelitian menunjukan bahwa kompetensi (X1) dan komunikasi (X2) secara simultan berpengaruh secara
Co-Authors Abdul Fatah Dhiya Ulhaq Jundullah Evi Selvi Julia Valdah Ariany Abdillah