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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Impresi Indonesia Jurnal REP (Riset Ekonomi Pembangunan)
Sri Kussujaniatun
Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta Sri Kussujaniatun; Sujatmika Sujatmika; Anis Siti Hartati
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.5522

Abstract

This study discusses how to use digital marketing in marketing Micro, Small Medium Enterprise (MSMEs) products in Kasongan, Bantul. Digital marketing is an alternative for small and medium-sized businesses with limited promotional budgets. The use of social media such as Facebook, Whatsapp, Twitter, Instagram, Website and Tiktok is an alternative that can be used to create brand awareness, engagement, sales and even loyalty. The purpose of this study is to determine the use of digital marketing strategies in 115 MSMEs spread across Kajigelem, which consists of four villages namely Kasongan, Jipangan, Gendeng, Lemahdadi villages which have digitalized and the implications for the competitive advantage of these MSMEs based on consumer perceptions. The research method used is a quantitative method with research samples from consumers from MSMEs in Kajigelem, which consists of Kasongan villages. The sampling technique used purposive sampling on 200 respondents with multiple regression analysis. Based on the results of the study, it can be concluded that digital marketing has implications for the competitive advantage of MSMEs in marketing their products by 61% while the remaining 39% is explained by other variables not examined in the study
Pengaruh Kepercayaan, Persepsi Kemudahan Penggunaan, Dan Kualitas Pelayanan Elektronik Terhadap Niat Beli Ulang Muhammad Faza Attaqi; Ign Agus Suryono; Sri Kussujaniatun; Sudaryatie Sudaryatie
Jurnal Impresi Indonesia Vol. 1 No. 6 (2022): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v1i6.90

Abstract

Penelitian ini bertujuan untuk membahas tentang dompet digital yang mulai diminati saat ada pandemi covid - 19, tetapi banyak keluhan yang datang dari pelanggan dompet digital. Pada penelitian ini akan membahas tentang pengaruh kepercayaan(X1), persepsi kemudahan penggunaan(X2), dan kualitas pelayanan elektronik(X3) terhadap niat beli ulang(Y). Penelitian ini adalah penelitian yang menggunakan metode survey dengan alat pengumpuan datanya adalah menggunakan kuesioner. Populasi yang diambil didalam penelititan ini adalah mahasiswa UPN “Veteran” Yogyakarta. Data yang digunakan didalam penelititan ini adalah data primer yang didapat dari jawaban 110 responden dengan metode purposive sampling. Teknik analisis data yang digunakan didalam penelititan ini adalah regresi linier berganda. Hasil penelititan ini didapatkan bahwa secara bersama – sama kepercayaan, persepsi kemudahan penggunaan, dan kualitas pelayanan elektronik mempunyai pengaruh terhadap niat beli ulang, kepercayaan mempunyai pengaruh positif dan signifikan terhadap niat beli ulang, persepsi kemudahan penggunaan tidak berpengaruh terhadap niat beli ulang, kualitas pelayanan elektronik berpengaruh positif dan signifikan terhadap niat beli ulang
ECONOMIC VALUE APPROACH TO COOKING OIL WASTE MANAGEMENT IN BUMDES PANGGUNG LESTARI, PANGGUNG HARJO, BANTUL, YOGYAKARTA Sujatmika Sujatmika; Sri Kussujaniatun; Diah Lutfi Wijayanti; Anis Siti Hartati
Jurnal REP (Riset Ekonomi Pembangunan) Vol. 7 No. 1 (2022): April 2022
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rep.v7i1.86

Abstract

The purpose of this study was to analyze the economic valuation of the use of used cooking oil in Bumdes Panggung Lestari, Panggung Harjo Village, Bantul. The research was conducted because the handling of externalities must be managed properly so as not to cause disturbances in community activities. Economic valuation is an attempt to give a quantitative value to economic activity, both on the basis of market value and non-market value. The method used in this research is an economic value approach which includes an opportunity cost and an economic valuation approach. The results show that the total economic value of using cooking oil is dominated by direct use-value. The results imply that the management of cooking oil waste can be a source of income for the local village community and can be an effort to control environmental pollution from cooking oil waste.
Co-Authors Anis Siti Hartati Diah Lutfi Wijayanti Ign Agus Suryono Muhammad Faza Attaqi Sudaryatie Sudaryatie Sujatmika Sujatmika