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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal REP (Riset Ekonomi Pembangunan)
Sujatmika Sujatmika
Universitas Pembangunan Nasional Veteran Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta Sri Kussujaniatun; Sujatmika Sujatmika; Anis Siti Hartati
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.5522

Abstract

This study discusses how to use digital marketing in marketing Micro, Small Medium Enterprise (MSMEs) products in Kasongan, Bantul. Digital marketing is an alternative for small and medium-sized businesses with limited promotional budgets. The use of social media such as Facebook, Whatsapp, Twitter, Instagram, Website and Tiktok is an alternative that can be used to create brand awareness, engagement, sales and even loyalty. The purpose of this study is to determine the use of digital marketing strategies in 115 MSMEs spread across Kajigelem, which consists of four villages namely Kasongan, Jipangan, Gendeng, Lemahdadi villages which have digitalized and the implications for the competitive advantage of these MSMEs based on consumer perceptions. The research method used is a quantitative method with research samples from consumers from MSMEs in Kajigelem, which consists of Kasongan villages. The sampling technique used purposive sampling on 200 respondents with multiple regression analysis. Based on the results of the study, it can be concluded that digital marketing has implications for the competitive advantage of MSMEs in marketing their products by 61% while the remaining 39% is explained by other variables not examined in the study
ECONOMIC VALUE APPROACH TO COOKING OIL WASTE MANAGEMENT IN BUMDES PANGGUNG LESTARI, PANGGUNG HARJO, BANTUL, YOGYAKARTA Sujatmika Sujatmika; Sri Kussujaniatun; Diah Lutfi Wijayanti; Anis Siti Hartati
Jurnal REP (Riset Ekonomi Pembangunan) Vol. 7 No. 1 (2022): April 2022
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rep.v7i1.86

Abstract

The purpose of this study was to analyze the economic valuation of the use of used cooking oil in Bumdes Panggung Lestari, Panggung Harjo Village, Bantul. The research was conducted because the handling of externalities must be managed properly so as not to cause disturbances in community activities. Economic valuation is an attempt to give a quantitative value to economic activity, both on the basis of market value and non-market value. The method used in this research is an economic value approach which includes an opportunity cost and an economic valuation approach. The results show that the total economic value of using cooking oil is dominated by direct use-value. The results imply that the management of cooking oil waste can be a source of income for the local village community and can be an effort to control environmental pollution from cooking oil waste.
Co-Authors Anis Siti Hartati Diah Lutfi Wijayanti Sri Kussujaniatun