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All Journal IJBE (Integrated Journal of Business and Economics) Journal Research and Multidisciplinary (JRM)
DINESH ELANGO
Assumption University of Thailand
Humanities Education Social Sciences Other

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Customers’ behavior intension regarding online shopping of general product and insecticide in Thailand DINESH ELANGO; KRITCHANUT PRAYOONPONG
Integrated Journal of Business and Economics (IJBE) Vol 4, No 2 (2020): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.22 KB) | DOI: 10.33019/ijbe.v4i2.288

Abstract

The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth strategy. As the retail sales of global e-commerce have continuously grown, e-commerce has gained the large share from physical retail over the last decade derived from the impact of greater internet access and technology development that make online shopping easier and more convenience. The research analyzes data of customer behavior intention by parallel compare impact of the data from general product and insecticide product. In analyzing data, single Linear Regression and multiple linear regression were employed to investigate the impact and difference between dependent and independent variable. The 400 respondents who are using online application and have online shopping experience were implied to investigate the factors that have intention to decision on purchase product via online channel in this research. The results have been interpreted that people have more concern on purchase of insecticide online in product attitude, customer service, purchase and delivery, and promotion of insecticide. This study concept and valid the customer behavior toward insecticide product for set strategy of the insecticide in online market.
Consumer’s Intention to use a Cashless payment application in Thailand Dinesh Elango; Sutida Pimpin
Journal of Research and Multidisciplinary Vol 3 No 2 (2020): Journal of Research and Multidisciplinary
Publisher : Lembaga Sembilan Tiga Community

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jrm.v3i2.37

Abstract

This empirical study is about the factors that influence the consumers’ intention to use a cashless payment application supported by a number of hypotheses and it's influence on the intention to use. The results present the influence between variables (1) price, (2) usefulness, (3) responsiveness, (4) ease of use, (5) security and trust. The effect of trust and security has long been recognized in online transaction literature. This study has developed a conceptual model to support the factors which have an influence on consumers’ intention to use cashless payment. The required data were gathered from a sample of 393 respondents who are living in Bangkok, the factors that influence on the intention to use the cashless payment application have four variables and have two variable is not the main factors that consumers’ concerned. The goal is to find the benefit for Thai people and the service provider in order to improve the service or create new functions to influence the consumer’s intention.
Co-Authors KRITCHANUT PRAYOONPONG Sutida Pimpin