Garuda - Garba Rujukan Digital

MEMBANGUN DAYA SAING USAHA DARI PRODUK KREATIF INDUSTRI KECIL DI KOTA PEKANBARU Novita Novita; Rina Sundari
Jurnal Economica Vol. 9 No. 2 (2021): Jurnal Economica, Oktober 2021
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Persoalan daya saing usaha bagi IKM saat ini menjadi sangat menarik dibahas terutama dengan maraknya persaingan baik berasal dari dalam negeri maupun dari luar negeri. Produk lokal perlu mendapatkan perhatian agar mampu bertahan, tumbuh dan berkembang menghadapi semua persaingan. IKM di Kota Pekanbaru adalah salah satu bagian yang berkontribusi langsung dalam perekonomian, baik dalam menciptakan lapangan kerja maupun dalam mengembangkan dunia usaha, Upaya membangun daya saing usaha melalui produk kreatif dengan memperhatikan sumber daya lokal dan permintaan pasar akan menjadi menarik apabila dikaji lebih mendalam. Melalui penelitian kuantitatif dilakukan survei kepada IKM yang tersebar pada group-group media sosial dan data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linier sederhana. Hasil membuktikan bahwa produk kreatif berpengaruh signifikan terhadap daya saing usaha IKM di Kota Pekanbaru.

MINAT BERWIRAUSAHA GENERASI MILENIAL DI KOTA PEKANBARU Rina Sundari
Jurnal Economica Vol. 10 No. 1 (2022): Jurnal Economica, April 2022
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Penelitian ini dilakukan untuk menguji sejauh mana pengaruh pendidikan kewirausahaan terhadap minat untuk berwirausaha bagi generasi milenial dengan analisis deskriptif. Penelitian ini menggunakan metode survey dengan jumlah responden sebanyak 85 orang. Hasil penelitian menunjukkan bahwa Sebanyak 94,1% responden merasa memiliki potensi sebagai wirausaha. Responden yang merasa bahwa menjadi wirausahawan adalah pihan karir yang menjanjikan 95,3%. Mayoritas pilihan karir mahasiswa setelah lulus kuliah adalah bekerja sekaligus membangun usaha adalah sebanyak 67,1% dan latar belakang pekerjaan orangtua mahaisiswa 57,8% wirausaha.

SINERGI DIGITAL DALAM MENINGKATKAN MINAT BELI MAHASISWA TERHADAP UMKM MELALUI MEDIA SOSIAL, INFLUENCER, DAN MARKETPLACE Rina Sundari
Eko dan Bisnis: Riau Economic and Business Review Vol. 17 No. 2 (2026): Dinamika Manajemen Bisnis Modern: Dari Efisiensi Industri hingga Penguatan Eko
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v17i2.598

Abstract: This study aims to analyze the influence of digital synergy through social media, influencers, and marketplaces on increasing student purchasing interest in MSME products. The development of digital technology has encouraged MSMEs to utilize various digital platforms as a marketing strategy to reach a wider audience, particularly among students. The research method used was a qualitative method with a purposive sampling approach. The online Google Form questionnaire was distributed to 48 active students at the Riau College of Economics (STIE Riau). Data were analyzed descriptively based on the percentage of respondents' responses to each research indicator. The results indicate that social media plays a significant role in helping students find and understand MSME product information. Furthermore, customer testimonials and review features on marketplaces can increase consumer trust in MSME products. Influencers have also been shown to influence student purchasing decisions, particularly through their credibility in promoting products. Marketplaces provide a positive contribution through promotions and discounts that can increase consumer purchasing interest. Overall, the digital synergy between social media, influencers, and marketplaces has proven effective in increasing student purchasing interest in MSME products.

Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Daya Mitra Serasi Cabang Pekanbaru Rina Sundari
Eko dan Bisnis: Riau Economic and Business Review Vol. 16 No. 4 (2025): Penguatan Kinerja, Disiplin, dan Kualitas Layanan melalui Pendekatan Sosial, O
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v16i4.571

This research was conducted at PT. Daya Mitra Serasi Pekanbaru Branch located at Jalan Soekarno-Hatta No. 46 Sidomulyo Barat, Tampan District, Pekanbaru City, Riau. The purpose of this study was to determine the effect of work discipline on employee performance at PT. Daya Mitra Serasi Pekanbaru Branch. The research method used was descriptive with a quantitative approach. With a population of 32 employees. The sampling technique used was saturated sampling, namely the entire population represents the sample. The data analysis technique used was simple linear regression with a t-test hypothesis test. Based on the results of the t-test, the calculated t result was 7.006 > 2.042 with a significance of 5% (α = 0.05) or <0.005 so that the hypothesis Ha was accepted, namely work discipline had an effect on employee performance at PT. Daya Mitra Serasi Pekanbaru Branch. From the results of the simple linear regression test, there is a constant value (a) of 12.907, meaning that the work discipline variable (X) has a value of 0.702, then the dependent variable, namely performance (Y), has a value of 12.907, meaning that if the work discipline variable is increased by 1 unit, the performance variable (Y) will experience an increase of 0.702 units. From the results of the determination coefficient test, the R Square (R²) value is 0.621 if expressed as a percentage, namely 62.1%, meaning that work discipline (X) has a 62.1% effect on the performance (Y) of employees of PT. Daya Mitra Serasi Pekanbaru Branch, and 37.9% is influenced by other factors not included in this study.

PENDAMPINGAN BALAS KOMENTAR DENGAN TEPAT, PRODUK LOKAL MAKIN DIKENAL: PANDUAN PRAKTIS KUB GRAHA PERMAI Novita Novita; Rina Sundari
Jurnal Pengabdian Kompetitif Vol. 4 No. 2 (2025): Inovasi Teknologi dan Digital untuk Pemberdayaan UMKM dan Desa Mandiri
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v4i2.2655

Micro, Small, and Medium Enterprises (MSMEs) face increasingly fierce competition, particularly in terms of product marketing and customer interaction through social media. This community service activity aims to improve the ability of KUB Graha Permai members to utilize social media as a promotional tool and respond appropriately to customer comments to strengthen the image and appeal of the product. The target of the activity was 6 members of the Joint Business Group (KUB) Graha Permai who operate on a household scale. The activity was carried out on January 18, 2026, using training methods, demonstrations of promotional content creation practices, and simulations of responding to customer comments. The material provided included strategies for creating engaging content, tips for responding to positive and negative comments, and techniques for increasing interaction with potential customers. The results of the activity showed an increase in participants' knowledge and skills in utilizing social media effectively, including the ability to respond to customer comments professionally and communicatively. In addition, this activity encouraged digital entrepreneurship awareness and KUB members' interest in developing more creative promotional strategies. This community service activity contributed to expanding the product's market reach, increasing product value and image, and opening up opportunities for increasing MSME income sustainably through the use of social media.

MENANAMKAN KARAKTER, MENUMBUHKAN KEBERSAMAAN: PENGABDIAN DOSEN STIE RIAU BAGI ANAK ASUH PANTI ASUHAN AL MUZAKKI PEKANBARU Novita Novita; Rina Sundari; Dian Febrina
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.3056

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan menanamkan karakter positif dan menumbuhkan nilai kebersamaan pada anak asuh di Panti Asuhan Al Muzakki Pekanbaru. Kegiatan dilaksanakan oleh dosen STIE Riau sebagai bentuk implementasi Tri Dharma Perguruan Tinggi sekaligus kepedulian akademisi terhadap pembentukan generasi muda yang berkarakter, mandiri, dan memiliki kepedulian sosial. Metode kegiatan dilakukan melalui penyampaian materi edukatif, diskusi, interaksi kelompok, permainan edukatif, serta kegiatan yang mendorong kerja sama dan saling menghargai. Materi difokuskan pada nilai disiplin, tanggung jawab, kejujuran, kepedulian, percaya diri, toleransi, dan kebersamaan. Hasil kegiatan menunjukkan bahwa pendekatan partisipatif mampu menciptakan suasana pembelajaran yang menyenangkan serta mendorong anak asuh untuk berinteraksi, bekerja sama, dan memahami pentingnya perilaku positif dalam kehidupan sehari-hari. Kegiatan ini juga memperkuat hubungan antara perguruan tinggi dan masyarakat melalui kontribusi nyata dalam pembinaan sosial. Program diharapkan dapat dilaksanakan secara berkelanjutan dengan melibatkan berbagai pihak untuk mendukung perkembangan karakter dan potensi anak asuh secara optimal, secara berkelanjutan, inspiratif, dan sesuai dengan kebutuhan perkembangan anak di lingkungan panti asuhan.

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search