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All Journal Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Economica: Media Komunikasi ISEI Riau
Novita Novita
Sekolah Tinggi Ilmu Ekonomi Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MOTIVASI PEREMPUAN BERWIRAUSAHA MELALUI KELOMPOK ARISAN PROGRAM PEMBERDAYAAN MASYARAKAT (PKK) DI KOTA PEKANBARU novita novita
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.858

Abstract

Abstract: Being a motivational issue of women in building a creative economy, includingwhen associated with family affairs. Using descriptive method using a sample housewife whojoined in the gathering, then distributed questionnaires regarding the motivation of women tobuild a creative economy. The results obtained with regard to the motivation of womenbuilding a creative economy, as follows: eight domensi motivation of women, among others:driven by the necessities of life, and a sense of fun social activities, happy to get together,socialize, earning himself and of his own business, independent and able show independencecan be known to the highest dimension is the dimension of pleasure gathered, hoping to earntheir own income, can be self-sufficient with a score of 4.5, which means high motivation.Whereas the lowest was in happy groups to socialize, this is because the problem of husband'spermission to gather together the mothers that sometimes social gathering for their householdaffairs unfinished, time to gather more limited. Then because of the benefits also gathered thathave been rated yet maximal.Provedthat savings and loans groups have a significant influence(p.0.006> 0.05) on the motivation of female entrepreneurship.Keywords: Entrepreneurship motivation women, arisan groups.
MEMBANGUN DAYA SAING USAHA DARI PRODUK KREATIF INDUSTRI KECIL DI KOTA PEKANBARU Novita Novita; Rina Sundari
Jurnal Economica Vol. 9 No. 2 (2021): Jurnal Economica, Oktober 2021
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.247 KB) | DOI: 10.46750/economica.v9i2.58

Abstract

Persoalan daya saing usaha bagi IKM saat ini menjadi sangat menarik dibahas terutama dengan maraknya persaingan baik berasal dari dalam negeri maupun dari luar negeri. Produk lokal perlu mendapatkan perhatian agar mampu bertahan, tumbuh dan berkembang menghadapi semua persaingan. IKM di Kota Pekanbaru adalah salah satu bagian yang berkontribusi langsung dalam perekonomian, baik dalam menciptakan lapangan kerja maupun dalam mengembangkan dunia usaha, Upaya membangun daya saing usaha melalui produk kreatif dengan memperhatikan sumber daya lokal dan permintaan pasar akan menjadi menarik apabila dikaji lebih mendalam. Melalui penelitian kuantitatif dilakukan survei kepada IKM yang tersebar pada group-group media sosial dan data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linier sederhana. Hasil membuktikan bahwa produk kreatif berpengaruh signifikan terhadap daya saing usaha IKM di Kota Pekanbaru.
Co-Authors Rina Sundari