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All Journal Business and Finance Journal Journal of Economics and Business UBS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Indonesia Sosial Teknologi Seminar Nasional Ilmu Terapan
Erna Ferrinadewi
Alumnus, Faculty of Economics, Petra Christian University, Mahasiswa S3 Universitas 17 Agustus 1945 Surabaya
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Faktor yang Dipertimbangkan Buyer dalam Keputusan Pembelian Hasil Laut Olahan Produksi Indonesia Ferrinadewi, Erna; Rukismono, Martinus
Jurnal Bisnis dan Keuangan Vol 3 No 2 (2018): October
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v3i2.632

Abstract

Abstract: Considering Indonesia’s marine goods has big potential and world’s fish consumption per capita which is 20kgs per year, we should be able to utilize it maximally. It will become biggest contribution to Indonesia’ economy as maritime country. However, in reality Indonesia marine goods export tends to decrease 3.25% since 2014 and marine export contribution to PDB so far is no more than 30%. UKM face problem in expanding market area and competition in international marine goods processed where Thailand and Vietnam has more competitive price. This objective of this research is identifying what consideration factors of international buyer in their decision to buy Indonesia marine goods. It involves 10 buyers of Gulama bubbles, Snapper bubbles, Manyung bubbles and Kurau bubbles. Data gathered through depth interview with respondent personally and later on describes and analyses deeper. The result of analysis is researcher able to identify a number of consideration factors used by buyer in their decision to buy fish bubbles and sea cucumber which are colour, freshness, fish type, moistures, hygiene factors and sales service speed.
Pengaruh Volume, Frekuensi Perdagangan, dan Interest Rate Terhadap Volatilitas Saham Sektor Properti LQ45 di BEI Periode 2016 Buana, Ranu Dewangga Tedja; Tan, Erwin Rediono; Ferrinadewi, Erna
Seminar Nasional Ilmu Terapan Vol 1 No 1 (2017): Seminar Nasional Ilmu Terapan (SNITER) 2017
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.095 KB)

Abstract

Penelitian ini bertujuan untuk memastikan apakah pergerakan (volatilitas) harga saham dipengaruhi oleh beberapa faktor teknikal seperti volume, frekuensi, maupun interest rate. Populasi pada penelitian ini adalah seluruh perusahaan yang tercatat pada Bursa Efek Indonesia (BEI) periode 2016 dalam board LQ45. Sampel yang diambil adalah seluruh perusahaan properti yang tercatat dalam board LQ45 sebanyak 10 perusahaan. Hipotesis penulis menduga bahwa terdapat variabel-variabel teknikal yang dapat mempengaruhi pergerakan atau volatilitas harga saham. Hal ini terbukti pada variabel volume perdagangan dalam uji regresi memperoleh nilai signifikansi sebesar 0,032 dan memiliki rasio terbesar dalam pengaruhnya terhadap volatilitas yang ditunjukan dalam t hitung sebesar -2,190. Dari penelitian didapati hanya variabel volume perdagangan saja yang berpengaruh signifkan dan mengambil porsi terbesar dalam mempengaruhi tingkat volatilitas atau pergerakan saham selain itu variabel yang lain tidak ditemukan adanya indikasi berpengaruh terhadap volatilitas harga saham. Dengan uji F ditemukan bahwa ke tiga variabel tersebut hanya mempengaruhi sebesar 7,3% terhadap volatilitas harga saham secara bersamaan.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP KEPUASAN KONSUMEN KAMPOENG ROTI DI SURABAYA Lamanuk, Novita Iriani Belinan; Ferrinadewi, Erna
Seminar Nasional Ilmu Terapan Vol 4 No 1 (2020): Seminar Nasional Ilmu Terapan (SNITER) 2020
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1070.064 KB)

Abstract

Roti merupakan produk yang diperoleh dari adonan tepung terigu yang difermentasi dengan ragi roti dan dipanggang, dengan atau tanpa penambahan makanan lain dan bahan tambahan makanan yang diizinkan. Jam kerja yang padat dan kesibukan tinggi menuntut masyarakat Indonesia untuk mendapatkan asupan energy yang cepat. Roti merupakan makanan yang bersifat praktis dan mudah didapat dengan harga terjangkau. Hal tersebut sesuai kebutuhan masyarakat Indonesia yang membutuhkan makanan cepat saji dan praktis, serta dapat memberikan energy yang cukup, hal ini menyebabkan permintaan pasar akan produk bakery semakin meningkat dan mendorong pertumbuhan industri bakery di Indonesia. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada 115 responden dengan teknik non-probability sampling yaitu snowball sampling. Teknik analisis data yang digunakan dalam penelitian ini yaitu menggunakan AMOS versi 20.0 untuk mengetahui pengaruh variabel Harga (X1), Produk (X2), Lokasi (X3), Promosi (X4) terhadap Keputusan Pembelian (Y1) serta Kepuasan Konsumen pada Kampoeng Roti. Dari hasi analisis diketahui bahwa Harga tidak berpengaruh terhadap Keputusan Pembelian dengan nilai probability 0.691, Produk berpengaruh terhadap keputusan pembelian dengan nilai probability 0.022, Lokasi tidak berpengaruh terhadap Keputusan Pembelian dengan nilai probability 0.639, Promosi tidak berpengaruh terhadap Keputusan Pembelian dengan nilai probability 0.460 serta Keputusan pembelian berpengaruh terhadap Kepuasan Konsumen dengan nilai probability 0.000. Berdasarkan hasil tersebut dapat disimpulkan bahwa hipotesis yang diterima adalah hipotesis 2 dan 5.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MAHASISWA SURABAYA DALAM KEPUTUSAN PEMBELIAN PAKET DATA INTERNET DI ERA NEW NORMAL Victoria, Regina; Ferrinadewi, Erna
Seminar Nasional Ilmu Terapan Vol 5 No 1 (2021): Seminar Nasional Ilmu Terapan (SNITER) 2021
Publisher : Universitas Widya Kartika Surabaya

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Abstract

Analisis Faktor-Faktor Yang Mempengaruhi Mahasiswa Surabaya Dalam Keputusan Pembelian Paket Data Internet Di Era New Normal. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saya yang mempengaruhi mahasiswa Surabaya dalam membeli paket data internet di era new normal. Tujuan penelitian ini adalah untuk mengetahui ada tidaknya faktor-faktor yang dipertimbangkan mahasiswa Surabaya di dalam pembelian paket data internet merk Indosat Ooredoo, 3, Smartfren, XL, atau Telkomsel di era new normal. Jenis penelitian ini adalah kuantitatif. Metode pengumpulan data yang digunakan adalah kuisioner. Jumlah responden yang digunakan dalam penelitian ini adalah 115 responden mahasiswa Surabaya yang saat ini sedang menggunakan paket data internet merk Indosat Ooredo, 3,Smartfren, XL, atau Telkomsel selama era new normal. Teknik yang digunakan dalam penelitian ini adalah snowball sampling. Metode analisis data yang digunakan dalam penelitian ini adalah menggunakan analisis faktor, analisis regresi linear berganda, dan uji F dengan perangkat lunak SPSS. Hasil yang didapat dari penelitian ini adalah 5 faktor yang mempengaruhi keputusan mahasiswa Surabaya dalam pembelian paket data internet merk Indosat Ooredoo, 3, Smartfren, XL, atau Telkomsel di era new normal yaitu : (1) Faktor Produk, (2) Faktor Promosi, (3) Faktor Pribadi/Diri Sendiri, (4) Faktor Motivasi, dan (5) Faktor Situasi.
PENGGUNAAN BUDAYA KOREA SELATAN DALAM UPAYA PEMASARAN PRODUK SUSU MUJIGAE UNTUK MENDORONG KEPUTUSAN PEMBELIAN KONSUMEN DI SURABAYA Axel Sutanto; Ferrinadewi, Erna
Seminar Nasional Ilmu Terapan Vol 8 No 1 (2024): Vol 8 No 1 (2024): Seminar Nasional Ilmu Terapan (SNITER) 2024
Publisher : Universitas Widya Kartika Surabaya

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Abstract

This research aims to analyze the influence of South Korean cultural trends (Hallyu) on sales of Mujigae products in Surabaya. The Hallyu phenomenon, which includes Korean music, drama and food, has become a global trend that influences many aspects of life, including consumer preferences. In a marketing context, Korean culture is often used as a tool to attract consumer interest and encourage purchasing decisions.The research method used is a combination of qualitative approaches. In order to be able to explore the meaning of events or phenomena that appear to be the impact of South Korean cultural trends on consumer purchasing decisions for Mujigae products and also to obtain specific, in-depth and transparent data from the results of consumer interviews. Data analysis was carried out using Narrative Analysis techniques to get to know consumers more deeply and their perspectives on Mujigae products.The research results show that elements of Korean culture such as the influence of trends generated by K-pop celebrities, packaging design, and marketing campaign themes significantly increase consumer attention and interest in Mujigae products. Consumers, especially young ones, show a strong preference for products related to Korean culture. Apart from that, the use of social media has proven to be effective in increasing engagement and brand awareness. Hallyu trend has a positive impact on sales of Mujigae products in Surabaya. Marketing strategies that integrate elements of Korean culture can encourage consumer loyalty and increase sales volume. Therefore, companies are advised to continue to innovate and follow developments in Korean cultural trends and consider expanding research coverage to other large cities in Indonesia.
Beyond Price and Quality: The Dominance of Brand Image in Thrifting Consumer Behavior Ferrinadewi, Erna; Nathanael, Jerry
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2851

Abstract

In the last decade, the phenomenon of thrifting or the consumption of secondhand fashion has experienced a significant increase in various major cities in Indonesia, especially among the younger generation of urbanites. This culture is no longer just an alternative economic activity, but has become a style. This study aims to analyze the influence of price perception, quality perception, and brand image on purchasing decisions for imported thrifting products in Surabaya. Based on the phenomenon of high consumer interest in purchasing thrifting products to date and the still inconsistent findings related to the influence of Brand Image. The research method used is a mixed methods sequential explanatory, starting with a quantitative approach through a survey of 57 respondents aged 17–65 years who have purchased thrifting products, followed by a qualitative approach in the form of in-depth interviews with five selected informants. Quantitative data were analyzed using multiple linear regression, while qualitative data were analyzed with content analysis. The results showed that only the brand image variable had a positive and significant effect on purchasing decisions (β = 0.748; p < 0.05), while price perception and quality perception did not have a significant effect. Qualitative findings reveal that brand image influences purchasing decisions because it satisfies psychological needs, builds perceptions of exclusivity, and reinforces positive consumer image. The implications of this research emphasize the importance of brand image-based marketing strategies in the import thrifting industry.
Beyond Price and Quality: The Dominance of Brand Image in Thrifting Consumer Behavior Ferrinadewi, Erna; Nathanael, Jerry
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2851

Abstract

In the last decade, the phenomenon of thrifting or the consumption of secondhand fashion has experienced a significant increase in various major cities in Indonesia, especially among the younger generation of urbanites. This culture is no longer just an alternative economic activity, but has become a style. This study aims to analyze the influence of price perception, quality perception, and brand image on purchasing decisions for imported thrifting products in Surabaya. Based on the phenomenon of high consumer interest in purchasing thrifting products to date and the still inconsistent findings related to the influence of Brand Image. The research method used is a mixed methods sequential explanatory, starting with a quantitative approach through a survey of 57 respondents aged 17–65 years who have purchased thrifting products, followed by a qualitative approach in the form of in-depth interviews with five selected informants. Quantitative data were analyzed using multiple linear regression, while qualitative data were analyzed with content analysis. The results showed that only the brand image variable had a positive and significant effect on purchasing decisions (β = 0.748; p < 0.05), while price perception and quality perception did not have a significant effect. Qualitative findings reveal that brand image influences purchasing decisions because it satisfies psychological needs, builds perceptions of exclusivity, and reinforces positive consumer image. The implications of this research emphasize the importance of brand image-based marketing strategies in the import thrifting industry.
Integral Emotions and Incidental Emotions of Consumers in Impulse Buying Behavior Online Ferrinadewi, Erna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 7 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i7.1201

Abstract

Impulsive buying has been vigorously studied from different perspectives. In the science of Consumer Behavior, impulsive buying depicts a consumer’s buying decision which is spontaneous and quick, quite often without the presence of any cognitive activity. Prior studies often observed how this impulsive buying is being influenced by consumer’s emotions, but only a few studies observe how Integral Emotions and Incidental Emotions influence the collective decision of impulsive buying and its emotional impact. Involving 100 respondents with prior experiences of impulsive buying, the data would then be analyzed using the Partial Leas Square-SEM after considering the ability of this statistical model to analyze data below 500 respondents. Results showed that there is a significant negative relationship between Incidental Emotion the impulsive buying, but a negative influence towards Integral Emotion on the impulsive buying decision. Besides that, there is a significant positive influence of impulsive buying towards the emotion afterwards.
Peran Ekuitas Merek dan Keunggulan Bersaing Sebagai Mediator Antara Citra Merek, Kepercayaan Merek dan Persepsi Kualitas Terhadap Kinerja Perusahaan Budiman, Arief; Ferrinadewi, Erna; Kurniawan, Yulius
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.147

Abstract

Kinerja perusahaan tidak saja berorientasi dari perspektif finansial, di era dimana konsumen semakin bernilai dalam persaingan pasar sangat penting untuk melihat dan mengukuir kinerja peruahaan dari segi non finansial. Penelitian ini bertujuan untuk mengkaji peran Ekuitas Merek dan Keunggulan Bersaing sebagai mediator dalam kinerja perusahaan. Kedua variabel ini telah banyak diteliti sebagai variabel yang mempengaruhi kinerja perusahan, namun belum banyak ditemukan informasi secara empiris bagaimana peran keduanya sebagai mediator dalam model kinerja perusahaan. Melibatkan 103 data primer sepatu olah raga Nike, data dikumpulkan dengan kuesioner dan dianalisa dengan metode PLS Smart untuk menguji peran mediator variabel Ekuitas Merek dan Keunggulan bersaing dalam model penelitian kinerja perusahaan. Hasil analisis menunjukkan bahwa Ekuitas Merek terbukti signifikan berperan sebagai mediator untuk Citra Merek dan Kepercayaan Merek terhadap Kinerja Perusahaan, namun tidak signifikan berperan sebagai mediator untuk persepsi kualitas. Sedangkan Keunggulan Bersaing terbukti signifikan berperan sebagai mediator hanya untuk Kepercayaan Merek saja sedangkan untuk Citra Merek dan Persepsi Kualitas tidak terbukti signifikan. Dalam perkembangan selanjutnya, sangat disarankan agar diteliti juga peran Keunggulan Bersaing sebagai mediator bagi Ekuitas Merek terhadap Kineraja perusahaan.
Co-Authors Arief Budiman Axel Sutanto Buana, Ranu Dewangga Tedja Kurniawan, Yulius Lamanuk, Novita Iriani Belinan Martinus Rukismono Nathanael, Jerry S. Pantja Djati Tan, Erwin Rediono Victoria, Regina