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All Journal BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Economics and Business Journal Electronic Journal of Education, Social Economics and Technology IIJSE
Sumiyati Sumiyati
Universitas Muhammadiyah Pontianak
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Menumbuhkan Jiwa Wirausaha Sejak Dini pada Anak-Anak Panti Asuhan ‘Aisyiyah Tunas Harapan Kota Pontianak Fita Kurniasari; Sumiyati Sumiyati
Jurnal Buletin Al-Ribaath Vol 19, No 2 (2022): Buletin Al-Ribaath
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/br.v19i2.4562

Abstract

World Economic Forum merilis sepuluh kemampuan yang sebaiknya dikuasai sebelum tahun 2025, salah satunya adalah kemampuan berpikir kritis dan menciptakan inovasi. Kemampuan ini dapat ditumbuh-kembangkan melalui jalan wirausaha. Pengenalan kewirausahaan pada anak akan merubah cara pandang mereka tentang wirausaha dan bisa menumbuhkan kemandiriannya. Karena dengan wirausaha karakter dan mental yang kreatif, inovatif dan terampil dapat dibentuk dan akan menjadi modal awal pada saat anak menjadi dewasa. Karena itu jiwa kewirausahaan harus ditanamkan sejak dini, terutama bagi anak-anak. Kegiatan ini bertujuan untuk menumbuhkan jiwa wirausaha pada anak asuh di Panti Asuhan ‘Aisyiyah Tunas Harapan dengan pelaksanaan pembekalan keterampilan wirausaha dasar, pemanfaatan smartphone untuk berwirausa dan pengelolaan keuangan sederhana.
Analisis Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan RM Melayu di Kabupaten Kubu Raya Sumiyati Sumiyati; Mistiyana Mistiyana; Samsuddin Samsuddin
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 9, No 2 (2022): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jpr.v9i2.5135

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas pelanggan RM Melayu di Kabupaten Kubu Raya. Penelitian ini adalah penelitian asosiatif. Populasi dalam penelitian ini ialah seluruh pelanggan RM Melayu. Penulis menetapkan sampel sebanyak 100 responden. Teknik sampling yang digunakan adalah sampling purposive. Teknik analisis data yang digunakan adalah analisis regresi linier sederhana, analisis koefisien korelasi (R), analisis koefisien determinasi (R2), dan uji kelayakan model (uji F).Hasil pengujian menunjukkan persamaan regresi linier sederhana yaitu Y = 0,758 + 0,841X. Nilai koefisien korelasi (R) yang diperoleh adalah sebesar 0,767, artinya bahwa hubungan antara variabel kualitas pelayanan dan variabel loyalitas pelanggan adalah kuat. Nilai koefisien determinasi (R²) sebesar 0,589. Hal ini berarti bahwa kontribusi variabel kualitas pelayanan terhadap variabel loyalitas pelanggan sebesar 58,9%, sedangkan sisanya yaitu sebesar 41,1% dipengaruhi oleh variabel-variabel lain yang tidak diteliti dalam penelitian ini. Nilai Fhitung 140,258 > Ftabel 3,93,   maka dapat disimpulkan bahwa Ha diterima artinya model regresi linier sederhana dapat digunakan untuk memprediksi loyalitas pelanggan yang dipengaruhi kualitas pelayanan pada RM Melayu di Kabupaten Kubu Raya. 
The Influence of Product and Price on Customer Satisfaction and Repurchase Intention at TB Tekad Jaya in Rasau Jaya District Sukran Kadriyanto; Sumiyati Sumiyati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9117

Abstract

This study aims to expand the understanding of how product and price influence customer and repurchase intenstion in the building materials retail sector, which has rarely been the main focus of previous research. The purpose of this study is to analyze product and price on customer satisfaction and repurchase intention at TB Tekad Jaya, located in Rasau Jaya district. The research employs an associative approach with a total of 100 respondents. Data were analyzed using SmartPLS 4 software. The result show that the product variable has a positive and significant effect on the customer satisfaction variable. The price variable has a positive and significant effect on the customer satisfaction variable. The product variable has a postifive and signifaction effect on the repurchase intention variable. The price variable has a positive but not significant effect on the repurchase intention variable. The customer satisfaction variable has a positive and significant effect on the repurchase intention variable. The product variable has a positive and signifaction effect on the repurchase intention variable through customer satisfaction variable. The price variable has a positive and significant effect on the repurchase intention variable through customer satisfaction variable. Therefore, improving product and applying appropriate pricing strategies can increase customer satisfaction, which in turn enhances repurchase intention.
Influence of Product and Price on Electric Motorcycle Purchases in Pontianak Dio Suhadi; Sumiyati Sumiyati
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.4807

Abstract

Purpose: This study aims to evaluate the influence of price and product characteristics on consumers’ decisions to purchase electric motorbikes at CV Sinergi Grafika Perkasa in Pontianak City. Methodology: An associative study design was employed, with 117 respondents selected using saturation sampling. Data were analyzed using multiple linear regression, the multiple correlation coefficient (R), the coefficient of determination (R²), an F-test (Simultaneous Test), and a t-test (Partial Test). Results: The regression equation obtained was Y = 2.33 + 0.123X1 + 0.496X2. The multiple correlation coefficient (R) of 0.992 indicates a very strong relationship between product and price in the decision to purchase electric motorbikes. The coefficient of determination (R²) was 0.983, indicating that the variables explained 98.3% of the variance in purchasing decisions, with the remaining 1.7% attributed to external factors not explored in this study. The F test revealed that both price and product characteristics simultaneously influenced the purchasing decision. The t-test showed that while price did not significantly impact the decision to purchase, product characteristics had a significant partial effect. Conclusions: This study highlights the critical role of product characteristics in purchasing decisions, suggesting a shift in consumer preferences towards product value over price, particularly for eco-friendly products. Limitations: This study was limited by the exclusion of external factors that could also influence purchasing decisions. Contributions: This study provides insights for marketing strategies, particularly for promoting environmentally friendly products in local markets.
Analysis of the Effect of Product and Price on Purchasing Decisions at Jaya Murni Gold Shop in Sintang Regency Romeo Anarchy Setyawan; Sumiyati Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1269

Abstract

This study aims to analyze the effect of product and price on purchasing decisions at Jaya Murni Gold Shop in Sintang Regency. The research uses a quantitative associative approach with a case study conducted at a single gold shop. Primary data were obtained through interviews with the owner and the distribution of Likert-scale questionnaires to 100 consumers selected using a purposive sampling technique. Secondary data include the number of gold shops in Sintang Regency, price lists per gram based on gold purity levels, and annual sales revenue data. Data analysis was carried out using validity tests, reliability tests, classical assumption tests, and multiple linear regression using SPSS. The results show that simultaneously, product and price have a significant effect on purchasing decisions (F count 8.511; sig. 0.000). Partially, price has a positive and significant effect on purchasing decisions, while product does not have a significant effect. The R² value of 0.149 indicates that the two variables only explain 14.9% of the variation in purchasing decisions, while 85.1% is influenced by other factors outside the model. These findings confirm that gold consumers at Jaya Murni Gold Shop are more sensitive to price aspects than product aspects. Practically, shop management needs to focus strategies on competitive and transparent pricing, accompanied by product management as a supporting factor. Future research is suggested to include variables such as store image, service quality, and trust, as well as to expand the object to several gold shops so that the depiction of gold purchasing behavior becomes broader and more in-depth.
The Effect of Service Quality and Promotion on Consumer Satisfaction and Repurchase Intention on Tokopedia E-Commerce in Pontianak City Uray Taruna Anasta; Sumiyati Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1270

Abstract

This study aims to analyze the effect of service quality and promotion on consumer satisfaction as well as the repurchase intention of Tokopedia users in Pontianak City. This study uses a quantitative associative approach with primary data collected through questionnaires distributed to 100 respondents who have made at least two transactions on Tokopedia. The variables examined include Service Quality (X1), Promotion (X2), Consumer Satisfaction (Y1), and Repurchase Intention (Y2). Data analysis was carried out using Structural Equation Modeling–Partial Least Squares (SEM–PLS) through SmartPLS. The results show that service quality and promotion are able to explain 67.3% of the variation in consumer satisfaction, indicating a strong explanatory power. Meanwhile, service quality, promotion, and consumer satisfaction explain 35.3% of the variation in repurchase intention, which falls into the moderate category. All direct effects of service quality and promotion on consumer satisfaction and repurchase intention, including the effect of consumer satisfaction on repurchase intention, are proven to be positive and significant. In addition, consumer satisfaction is proven to positively and significantly mediate the relationship between service quality and promotion and repurchase intention. These findings confirm that service quality and promotional strategies play an important role in building satisfaction and encouraging the sustainability of consumer purchasing behavior on e-commerce platforms. Suggestions for future research include adding other variables that may affect Repurchase Intention; this is intended so that the research results can provide a more comprehensive picture of the factors influencing consumer behavior in e-commerce and further contribute to prior e-commerce research.
The Effect of Product Quality, Brand Image, and Promotion on Customer Loyalty at Rumah Tempe in Pontianak City Fadia Rachma Octriani; Sumiyati Sumiyati
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.446

Abstract

This study aims to examine the effect of product quality, brand image, and promotion on customer loyalty at Rumah Tempe in Pontianak City. A quantitative approach with an associative research design was used. The sample consisted of 100 Rumah Tempe customers selected through purposive sampling, with the criteria of being at least 17 years old, having made purchases independently, and having purchased the product at least twice. Data were collected through questionnaires using a five-point Likert scale, supported by interviews and documentation. The data were analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The results show that product quality, brand image, and promotion have positive and significant effects on customer loyalty, both partially and simultaneously. Among the three variables, promotion has the strongest influence, indicating that effective promotional activities play an important role in encouraging repeat purchases and customer recommendations. These findings imply that Rumah Tempe should consistently maintain product quality, strengthen its brand image, and optimize promotional strategies to increase customer loyalty in the competitive local snack food market.
Online Shopping Experience and Repurchase Intention in Beauty and Personal Care in Pontianak City: The Mediating Role of Trust Sumiyati Sumiyati; Neni Triana M
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.496

Abstract

The rapid growth of e-commerce has increased the importance of understanding factors that influence consumer repurchase intention, particularly in the beauty and personal care product sector. This study aims to analyze the effect of customer online shopping experience on repurchase intention with trust as a mediating variable among beauty and personal care product consumers in Pontianak City. This research employs a quantitative associative approach with a sample of 175 respondents selected through purposive sampling. Data were collected using questionnaire with Likert-scale (1–4) and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results indicate that: (1) online shopping experience has a significant effect on trust (t-statistics 6,235; p values 0.000); (2) online shopping experience has a significant effect on repurchase intention (t-statistics 5,395; p values 0.000); (3) trust has a significant effect on repurchase intention (t-statistics 4,680; p values 0.000); and (4) trust mediates the effect of online shopping experience on repurchase intention (t-statistics 4,397; p values 0.000). These findings suggest that a positive online shopping experience and consumer trust are key factors in driving repurchase intention for beauty and personal care products through e-commerce platforms.
Co-Authors Dio Suhadi Fadia Rachma Octriani Fildzah Awalia Fita Kurniasari Lisa Ardesi Pulungan Mistiyana Mistiyana Muhammad Fajar Widyanto Neni Triana M Ni Gusti Ayu Made Frisca Deva Erica Rizqi Nugroho Romeo Anarchy Setyawan Ryani Yulian Samsuddin Samsuddin Sukran Kadriyanto Supiana Supiana Teguh Musfirat Uray Taruna Anasta Zulfikar Bahri