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All Journal JIM Pendididikan Bahasa dan Sastra Indonesia JURNAL MANAJEMEN MOTIVASI
Ida Gustina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Bauran Promosi Terhadap Keputusan Konsumen Membeli Kendaraan Sepeda Motor Secara Kredit pada PT Adira Dinamika Multi Finance Cabang Pontianak Helman Fachri; Ida Gustina
JURNAL MANAJEMEN MOTIVASI Vol 10, No 1 (2014)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v10i1.5

Abstract

The research goal is to know how the effect of the promotion mix, which consists of advertising, sales promotion, public relations and publicity, and personal selling to the consumer's decision to buy a motorcycle on credit at PT Adira Multi Finance Branch Pontianak. This type of research is descriptive method with Data Collection Techniques ie primary and secondary data. The samples were taken from all the consumers who buy motorcycles on credit with as many as 100 people were selected respondents using purposive sampling technique. The analysis technique used is quantitative analysis of regression. The analysis showed that the influence of either partially or simultaneously from the variable advertising, sales promotion, public relations and publicity, and personal selling to the consumer's decision to buy motorcycles on credit at PT Adira Multi Finance Branch Pontianak. The value of the coefficient of determination (R2) of 79.20%, and the remaining 20.80% is influenced by other variables outside of this research. The value of the multiple correlation coefficient (R) obtained amounted to 0.890 indicates a very strong relationship because it is in the range from 0.800 to 1.000 correlation
Campur Kode dalam Tuturan Mahasiswa Gayo Di Banda Aceh Ida Gustina; Rostina Taib; Muhammad Iqbal
JIM Pendididikan Bahasa dan Sastra Indonesia Vol 5, No 2 (2020): JIM PBSI Maret 2020
Publisher : JIM Pendididikan Bahasa dan Sastra Indonesia

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Abstract

This research aims to determine the forms of code mixing in Gayonese speech by Gayonese students in Banda Aceh. The data source of this study was the Gayonese students. The method used is a qualitative descriptive method. The data source of this research is native speakers of the Gayonese language who live in the Banda Aceh region. The data collection technique used was a technique, speaking freely and speaking on the basis of listening and tapping then followed by recording and taking notes. The results of this study indicate that the mixed code forms used by Gayonese students are word form, phrase form, baster form, word repetition form, idiom or expression form, and clause form. Thus, it can be concluded that all forms of code mixing are found in the speech of Gayonese students
Co-Authors Achmad Noerkhaerin Putra Helman Fachri Rostina Taib