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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies
Imam Teguh Saptono
School of Business, IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FORMULASI STRATEGI PENGEMBANGAN DIGITAL BANKING (STUDI KASUS BANK ABC): STRATEGIC FORMULATION OF THE DIGITAL BANKING DEVELOPMENT (CASE STUDY OF BANK ABC) Haris Budiman; Kudang Boro Seminar; Imam Teguh Saptono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 3 (2020): JABM Vol. 6 No. 3, September 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.3.489

Abstract

Threat to banking industries, other than Fintech in sector of payment such as the GoPay, threat is also come out of Fintech and Startup in sector of loan such as the UangTeman. Revolution in digital technology produced by the Fintech and the Startup changes people’s behavior to access financial services, from coming to bank office to be an access in using smart phone. Objectives and research methods use qualitative and quantitative approaches as follows: to identify existing core competencies of the Bank ABC using the VRIO (Valuable, Rare, Inimitable, Organized to Capture Value) and recommendation of future competencies using the industry foresight; to formulate and to look into strategic alternative using the Porter's Five Force, the Internal-External matrix, the SWOT matrix, and the QSPM; to recommend road maps to strategic implementation of the digital banking using the AHP. Research results recommend 3 future competencies that the Bank ABC needs to have in the digital banking development from development of 13 existing core competencies by implication in competitive advantage. The main strategic alternative for calculation result of the AHP is reengineering bank products that are able to be marketed by the Bank ABC or the Fintech and the Startup. Based on calculation of the AHP, the main future competency is the Two-Way Digitalization. Keywords: core competency, digital banking, digital technology, fintech, industry foresight
The Effect of Motivation and Competence Factor for Improving Patent Examiner Employee Performance Gawang Sudrajat; Rizal Syarief; Imam Teguh Saptono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.115

Abstract

The human resources who have motivation and competence are success determinants in achieving organizational goals, and those goals will be achieved if the employees demonstrate high performance at work. Several factors that affect performance are motivation and competence. The performance of Patent Examiners at the Directorate General of Intellectual Property DGIP – Ministry of Law and Human Rights (KEMENKUMHAM) tends to decline. The purpose of this study is to analyze the effect of motivation and competence on improving the performance of Patent Examiners in the Directorate of Patent, Layout Design of Integrated Circuit, and Trade Secret – DGIP. There were 92 Patent Examiners as respondents, and the method used in this study was sampling technique using proportional random sampling. The data analysis descriptive analysis of respondents, validity and reliability tests, and Structural Equation Modeling (SEM) analysis with Partial Least Square (PLS). The variables are motivation, competence, and performance. The results of the study show that motivation and competence variables are factors that affect the performance improvement of Patent Examiners in the Directorate of Patent, Layout Design of Integrated Circuit, and Trade Secret – DGIP. The results of this study comprises : 1) motivation influences the performance of Patent Examiners, 2) competence influence on the performance of Patent Examiners, 3) motivation affects the competence of Patent Examiners, 4) competence influences the motivation of Patent Examiners, 5) motivation and competence together affect the performance of Patent Examiners, 6) the main priorities on improving the performance of Patent Examiners are training and quality development of the employees. Keywords: competence, motivation, performance, performance improving, Patent Examiner employee
The Influence of Marketing Mix on Customers Satisfaction and Loyalty at Tirtania Waterpark Bogor Muhammad Akmal Ikramudin; Imam Teguh Saptono; Siti Jahroh
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.228

Abstract

Covid-19 has caused several tourist objects to experience a decrease in visits, sales, and temporary closure due to the lockdown policy. Tirtania Waterpark is a water tourism object providing services for water recreation rides and family entertainment venues experiencing a decline in visits. Therefore, this research aims to analyze the effect of the marketing mix which consists of 4C, namely co-creation, currency, communal activation, and conversation variables on visitor satisfaction and loyalty at Tirtania Waterpark. This research is a case study with a sample of 126 people who are visitors of Tirtania Waterpark. The sampling method in this study was purposive sampling using questionnaires distributed to Tirtania Waterpark visitors. This study used the Structural Equation Model (SEM) method to perform data analysis. The results of the study show that all the marketing mix 4C variables used affect the satisfaction of visitors to Tirtania Waterpark, satisfaction variable has a significant effect on consumer loyalty which is reflected by the willingness of consumers to make repeat visits. Several recommendations to increase Tirtania Waterpark customer loyalty are conducting regular surveys of visitors, dynamic pricing, adding options in purchasing tickets, conducting promotions through other parties, and implementing good relationship management. Keywords: customer loyalty, customer satisfaction, marketing mix 4C, structural equation model, tourist attraction
Co-Authors Gawang Sudrajat Haris Budiman Kudang Boro Seminar Muhammad Akmal Ikramudin Rizal Syarief Siti Jahroh