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PENGARUH PROMOSI JABATAN TERHADAP GAIRAH KERJA PEGAWAI PADA DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN LAMONGAN Agustin Saspita; Ike Susanti
JURNAL EKBIS Vol 18, No 2 (2017): Jurnal Ekbis : Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/ekbis.v18i2.151

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pelaksanaan promosi jabatan, mengetahui gairah kerja pegawai, mengetahui adanya pengaruh promosi jabatan terhadap gairah kerja pegawai serta mengetahui seberapa besar pengaruh pelaksanaan promosi jabatan terhadap gairah kerja pegawai pada Dinas Kebudayaan dan Pariwisata Kabupaten Lamogan. Masalah dari penelitian ini yang ingin dicari adalah berpengaruhkah atau seberapa besar pengaruh promosi jabatan terhadap gairah kerja pegawai pada Dinas Kebudayaan dan Pariwisata Kabupaten Lamongan. Dalam penelitian ini menggunakan analisa data yaitu, Regresi Linier Sederhana, Koefisien Korelasi, Uji t, dan Koefisien Determinasi. Persamaan regresi linier sederhana didapat hasil Y = 16,487 + 0,522 X yang menunjukkan adanya pengaruh antara promosi jabatan terhadap gairah kerja pegawai. Perhitungan koefisien korelasi sebesar 0,464, berarti bahwa promosi jabatan berpengaruh cukup kuat terhadap gairah kerja pegawai. Dari koefisien determinasi didapat hasil sebesar 21,5%, menunjukkan besarnya pengaruh promosi jabatan terhadap gairah kerja pegawai dan sisanya 78,5% dipengaruhi oleh faktor lain. Kemudian dilakukan pengujian hipotesis dengan menggunakan tabel distribusi t, dari hasil perhitungan diperoleh thitung 3,472 > ttabel 1,680 artinya Ho ditolak dan H1 diterima, maka hipotesis yang diajukan penulis dapat diterima. Kata kunci : Promosi Jabatan, Gairah Kerja Pegawai.
Review Pengembangan Formulasi Sediaan Nano Minyak Atsiri Terhadap Aktivitas Farmakologi Aliya Azkia Zahra; Ike Susanti
Journal of Pharmaceutical and Sciences JPS Volume 6 Nomor 2 (2023)
Publisher : Fakultas Farmasi Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.434 KB) | DOI: 10.36490/journal-jps.com.v6i2.95

Abstract

Essential oils are liquids from the extraction process of plants or parts of aromatic plants which generally contain volatile terpenoids. This oil is characterized by distinctive odor from each plant that causes by differences in its constituent compounds. Essential oils have many pharmacological activities such as antioxidant, antibacterial etc. The development of many nano formulations has been developed, including essential oils. Nanoemulsion, nanogel, and nanoemulgel are forms of nano formulations that are applied in the manufacture of pharmaceutical preparations containing essential oils. Therefore, the purpose of this review is to present the results of the latest research on essential oil formulations using nanotechnology that have been widely developed and their effect on pharmacological activity. The articles used in this review were published from 2013-2023 which are indexed by Scopus. The formulation of essential oil preparations in nano form enhances the pharmacological effects of essential oils including increasing the effects of antioxidants, antibacterial, antifungal, antiproliferative, antiviral and reducing toxicity which can be useful as a reference for nano preparation formulations for essential oils.
The Influence of Brand Image and CRM on Customer Loyalty in the Fashion Industry in Lamongan (Case Study at World Hijab Outlet) Linda Oktaviona; Indira Shofia Maulida; Ike Susanti; Lilik Uzlifatul Jannah
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8741

Abstract

Indonesian people have extensive knowledge about the fashion industry, and developments related to fashion in Indonesia are experiencing a very worrying acceleration. So that a company's life cycle can continue to operate, grow and achieve its goals, the fashion industry in Indonesia is increasingly tightening market competition. CRM and customer perception of brand image are important factors in building consumer loyalty. The purpose of this writing is to determine the impact of customer loyalty and (CRM) on brand image in the fashion sector in Lamongan. This writing category uses quantitative methodology, collecting data from a sample of 90 respondents by distributing questionnaires through survey techniques using random sampling. The analysis was carried out using SPSS version 26. The results of this paper show that the Brand Image (X1) and Customer Relationship Management (CRM) (X2) variables have a positive and significant effect on customer loyalty (Y).