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All Journal Formosa Journal of Applied Sciences (FJAS) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Indira Shofia Maulida
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of Leadership Style And Work Motivation On Improving Employee Performance At The Turi Lamongan District Office Shelvi Yulian Lesatari; Sabilar Rosyad; Indira Shofia Maulida
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

Performance is the result of work in quality and quantity that can be achieved by an employee in carrying out tasks in accordance with the responsibilities given to him through strategic planning of an organization. This study aims to analyze the factors that influence employee performance at the Turi Lamngan District Office. This study uses quantitative research and data obtained from questionnaires filled out by respondents. The population obtained was 42 employees and the sample used was based on the total sample of 42 respondents. The tool used for data processing is SPSS with multiple linear regression analysis techniques. The results showed that Leadership Style and Motivation partially affect employee performance. Simultaneously, Leadership Style and Motivation partially affect employee performance. Motivation has the most dominant effect on employee performance.
Influence Of Price, Location And Quality Of Service Towards Customer Loyalty Mediated By Satisfaction (Study On Consumers Of Lamongan Boran Rice) Safiratun Najah; Sabilar Rosyad; Indira Shofia Maulida
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

The development of the culinary industry is increasing, initially only as consumption, now it is a lifestyle. Culinary in Lamongan City has a role in economic growth in Indonesia, namely Nasi Boran. This study aims to analyze the factors that influence the loyalty of Nasi Boran customers in Lamongan. This study uses quantitative research and data obtained from questionnaires filled out by respondents. The population used includes all consumers who have consumed Nasi Boran Mbak Ita Lamongan and the sample used based on Hair's formula was 160 respondents. Data analysis using PLS-SEM. The results showed that price, location and service quality had no effect on customer loyalty. Price and service quality have no effect on customer satisfaction. Location has an effect on customer satisfaction. Customer satisfaction has no effect on customer loyalty. Price and service quality have no effect on customer loyalty mediated by satisfaction. Location affects customer loyalty mediated by satisfaction.
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Brand Trust terhadap Perilaku Impulse Buying Product Apple oleh Gen Z di Lamongan Syifa’tul Nur Azizah; Indira Shofia Maulida
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3942

Abstract

The use of Apple products among Generation Z is increasingly widespread today, especially the iPhone. Generation Z in particular prioritizes prestige as their lifestyle. This study aims to determine (1) the influence of hedonic shopping motivation, shopping lifestyle and brand trust partially on impulse buying behavior of Apple products by Gen Z in Lamongan. (2) the influence of hedonic shopping motivation, shopping lifestyle and brand trust simultaneously. (3) the influence of hedonic shopping motivation, shopping lifestyle and brand trust is most dominant on impulse buying behavior of Apple products by Gen Z in Lamongan.This study uses a quantitative research method with a sample size of 97 respondents. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test, t test and f test. The results of this study indicate that partially there is a significant positive influence between the variables of hedonic shopping motivation, shopping lifestyle and brand trust on the impulse buying behavior of Apple products by Gen Z in Lamongan of t count> t table (t count X1 = 5.635, X2 = 3.720, X3 = 3.553> t table = 1.986). Simultaneously there is a significant positive influence between the variables of hedonic shopping motivation, shopping lifestyle and brand trust on the impulse buying behavior of Apple products by Gen Z in Lamongan of f count (87.648)> f table (2.70). The hedonic shopping motivation variable has the most dominant influence of (X1) = 0.414 on the Impulse Buying behavior of Apple products by Gen Z in Lamongan compared to the shopping lifestyle and brand trust variables.
Pengaruh Trend Fashion, Life Style, Brand Image Terhadap Keputusan Pembelian dan Niat Beli Ulang pada Dunia Hijab L-Scraft Lamongan Elsa Eka Pratiwi; Indira Shofia Maulida; Puguh Cahyono; Diah Ayu Novitasari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3201

Abstract

In today’s modern era there are a lot of muslim women who wear hijab with various models, motifs, trends that adjust to fashion trend, life style, brand image of today muslim women. The purpose of this study is to provide an understanding of marketing management and to find out the influence of trend fashion, life style, brand image on purchase decisions and repurchase intentions in the world of L-scraft Lamongan hijab. The sample taken was 90 and used the questionnaire distribution technique with the help of the SPSS data processing application. Which states positive and significant results means that there is a influence between the three variables on purchase decisions and repurchase intentions.
Pengaruh Gengsi, Tekanan Sosial Media, dan Kontrol Diri Terhadap Perilaku Konsumtif Berlebihan pada Penggunaan Marketplace Shopee Yolanda Mey Erwadi; Indira Shofia Maulida; Moh. Muklis Sulaeman; Dhita Dora Damayanti
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 2 (2025): Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i2.4022

Abstract

In this digital era, consumptive behavior is increasing, especially through online shopping platforms such as Shopee. Prestige and social media pressures, such as trends and lifestyles displayed on these platforms, are thought to strongly influence consumer purchasing decisions. In contrast, self-control is expected to be an inhibiting factor for excessive consumptive behavior. This study aims to analyze the influence of prestige, social media pressure, and self-control on excessive consumptive behavior in Shopee marketplace users. This research uses a quantitative approach with a survey method. Samples were taken randomly from active Shopee users with certain criteria. Data were collected through a questionnaire that measured the variables studied, namely prestige, social media pressure, self-control, and excessive consumptive behavior. Data analysis was carried out using multiple linear regression techniques to test the research hypothesis. The results showed that prestige, social media pressure, and self-control have a positive and significant influence on excessive consumptive behavior in using the Shopee marketplace. This indicates that the higher the perceived prestige and social media pressure, the higher the tendency of consumers to behave excessively consumptively. Conversely, the higher the self-control, the lower the tendency. This research provides practical implications for consumers to be more aware of the factors that influence their consumptive behavior, as well as for Shopee to develop more responsible marketing strategies and features that support consumer self-control.
Analisis Strategi Pemasaran Event Marketing dan Cross Selling terhadap Peningkatan Penjualan & Keputusan Pembelian Produk “Keke Busana” di Lamongan Riska Anik Dwi Apriliana; Indira Shofia Maulida; Moh. Muklis Sulaeman; Dhita Dhora Damayanti
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 1 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i1.888

Abstract

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with an F value of 54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.
Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan) Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3827

Abstract

This study aims to analyze and test the effect of content marketing, live streaming, online customer reviews on consumer buying interest in the TikTok social media application in Lamongan Regency. This research uses quantitative methods. The population in this study were residents of Kec. Lamongan. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 26. The results of this study indicate that the variables of content marketing, live streaming, online customer review partially have a positive and significant effect on purchasing decisions. And the variables of content marketing, live streaming, online customer review simultaneously have a positive and significant effect on purchasing decisions. And the content marketing variable has the most dominant effect on consumer buying interest in the TikTok social media application in Lamongan Regency.
The Influence of Brand Image and CRM on Customer Loyalty in the Fashion Industry in Lamongan (Case Study at World Hijab Outlet) Linda Oktaviona; Indira Shofia Maulida; Ike Susanti; Lilik Uzlifatul Jannah
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8741

Abstract

Indonesian people have extensive knowledge about the fashion industry, and developments related to fashion in Indonesia are experiencing a very worrying acceleration. So that a company's life cycle can continue to operate, grow and achieve its goals, the fashion industry in Indonesia is increasingly tightening market competition. CRM and customer perception of brand image are important factors in building consumer loyalty. The purpose of this writing is to determine the impact of customer loyalty and (CRM) on brand image in the fashion sector in Lamongan. This writing category uses quantitative methodology, collecting data from a sample of 90 respondents by distributing questionnaires through survey techniques using random sampling. The analysis was carried out using SPSS version 26. The results of this paper show that the Brand Image (X1) and Customer Relationship Management (CRM) (X2) variables have a positive and significant effect on customer loyalty (Y).
Co-Authors Dhita Dhora Damayanti Dhita Dora Damayanti Diah Ayu Novitasari Elsa Eka Pratiwi Ike Susanti Lilik Uzlifatul Jannah Linda Oktaviona Moh. Muklis Sulaeman Puguh Cahyono Riska Anik Dwi Apriliana Sabilar Rosyad Safiratun Najah Shelvi Yulian Lesatari Syifa’tul Nur Azizah Yolanda Mey Erwadi Yunita Dwi Editia