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All Journal Tourism Scientific Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Ina Veronika Ginting
Sekolah Tinggi Pariwisata Bandung.
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Peranan ITX Sebagai E-Marketplace di Kawasan Danau Toba Ina Veronika Ginting; Wisnu Prahadianto; Dwiesty Dyah Utami; Nuniek Agatri; Delanita Fachrunisa
Tourism Scientific Journal Vol. 5 No. 2 (2020): Vol 5 No 2 Juni 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v5i2.96

Abstract

Lake Toba area has the potential in the field of tourism business that is useful for the businessman. In order to achieve the target of 1 million tourists targeted by the Badan Pelaksana Otorita Danau Toba required a media marketing role that is able to support it. One of its marketing efforts is through ITX (Indonesia Tourism Exchange) which can develop the business network of tourism so that tourism business products become better known globally, easier booking process and online payment transactions to be more efficient and reliable. Asdep Tata Kelola Destinasi dan Pemberdayaan Masyarakat, held socialization in Tobasa district. After the socialization, tourism businessmen who join to become ITX members are Polado Homestay and CV. Toba Sporty from 30 participants. Obviously after becoming a member of ITX, the businessmen who have joined must have changes. Therefore it is necessary to conduct research on the role of ITX as an e-marketplace in Lake Toba area. In this study the researchers used qualitative descriptive research methods. This research uses e-marketplace theory. Data collection techniques used interviews and documentation. The whole study yields a conclusion and suggestion related to the role of ITX.
Ina Veronika Ginting; Wisnu Prahadianto; Dwiesty Dyah Utami; Nuniek Agatri; Delanita Fachrunisa

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The Technology Acceptance Model in use of Technologies for Contactless Process during the Covid-19 Pandemic Ginting, Ina Veronika; Syifa Alawiyah
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i2.544

Abstract

The purpose of this study was to measure passenger acceptance of Technologies for Contactless Process (TFCP) provided by the airport to prevent the spread of Covid-19 by adopting the Technology Acceptance Model (TAM). The study collected 220 questionnaires from passengers using TFCP and the data was analysed using Likert scale techniques by measuring Perceived ease of use and perceived usefulness. The results of the study significantly that passengers are willing to adapt using TFCP. This research contributes as the basis of a better strategy by airport managers managing TFCP by understanding the passenger experience. Keywords: TAM; TFCP; Perceived Usefulness and Ease of Use.
Co-Authors Delanita Fachrunisa Dwiesty Dyah Utami Nuniek Agatri Syifa Alawiyah Wisnu Prahadianto