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All Journal Tourism Scientific Journal Jurnal Ilmiah Edunomika (JIE) Journal of Information System, Technology and Engineering
Anti Riyanti
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Co-Creation Pada Tingkat Kunjungan Kedai Kopi di Bandung Anti Riyanti; Andhika Chandra Lesmana
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.132

Abstract

Restaurant is a limitless industry, serving food and drinks to everyone near and far from their homes. It takes innovation and creativity in a business in order to continue to compete with other similar companies. Coffee shops are starting to grow and are mushrooming especially in big cities like Bandung. Co-creation is a term with the intention of allowing consumers to create shared value through collaboration their own desired drink which is expected to increase the level of visits at the coffee shop. This research was conducted in a period of less than one year, so the approach method used is a cross sectional method. Through this method with the aim of researchers being able to reveal and examine how much influence co-creation has in coffee shop consumer visits in Bandung. Based on the variables studied, the research method used is the quantitative method. The results show that Co-Creation is in the very high category and is an indication that the majority of respondents have a tendency to believe that all creative activities and social processes through collaboration between the coffee shop and their consumers have been carried out well. The level of visits is in the high category, this shows that respondents have high satisfaction so that it encourages buying behavior and loyalty. This means that a well co-creation will create the consumers to make visits and purchase attitudes.
ANALISIS TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP MINAT PENGGUNAAN MOBILE BANKING Apay Safari; Anti Riyanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10490

Abstract

Kemajuan teknologi telah maju dengan pesat dan menyebar ke seluruh pelosok tanah air. Penelitian ini dilakukan untuk mengetahui minat seseorang dalam menggunakan sistem teknologi mobile banking dengan menggunakan teori Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada tahun 1989 sebagai model penelitian. Populasi dan sampel dalam penelitian ini adalah pengguna Mobile Banking di Kota Bandung yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 220 responden dan tehnik analisis menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa bahwa Perceived Usefulness dan Perceived Ease of Use berpengaruh terhadap Minat Menggunakan Mobile Banking dengan koefisien jalur sebesar berpengaruh terhadap minat menggunakan Mobile Banking. Keamanan Mampu Memoderasi Perceived Usefulness Terhadap Minat Menggunakan Mobile Banking. Namun Keamanan tidak mampu Memoderasi Perceived Ease of Use Terhadap Minat Menggunakan Mobile Banking di Kota Bandung. Kata Kunci: Technology Acceptance Model (TAM), Keamanan, Niat Menggunakan Mobile Banking
THE INFLUENCE OF ELECTRONIC SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BRAND TRUST AS A MODERATING VARIABLE Apay Safari; Anti Riyanti; Uus Mohammad Darul Fadli
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12824

Abstract

In line with the comprehensive explanation above, there are four actors that can influence customer satisfaction, namely product quality, price, service quality and emotionality. Of the four factors above, researchers believe that the Service Quality factor can influence Customer Satisfaction more significantly than the other three. Different from other research, what is meant by Service Quality in this research is electronic Service Quality. Apart from that, this research also added the Brand Trust variable as a moderating variable. This research is a quantitative research with a descriptive approach, namely research that has been used as a fundamental reference in previous studies to find new variations in the research being conducted, namely related to the influence of Electronic Service Quality on Employee Job Satisfaction with Brand Trus as a moderating variable. This research collected data using a questionnaire method which was distributed online to 400 Bank Bukopin employees spread throughout Indonesia. We can also say that this data is primary data. In using the SmartPLS 4.0 analysis tool and using primary data, the stages that must be passed are validity testing, reliability testing and path coefficients. This data was collected and analyzed using the smart PLS 4.0 analysis tool. The result in this article show that Electronic Service Quality can have a positive relationship and a significant influence on Consumer Satisfaction because the P-Values value is positive and is below the 0.05 significance level, namely 0.002. Apart from the first row of the second table, the third row of the third table is also the second hypothesis in this research showing that the Brand Trust variable can moderate the influence of the Electronic Service Quality variable on the Consumer Satisfaction variable because the P-Values value is positive and is below the 0.05 significance level, namely 0.000. Thus the results of the first and second hypotheses in this research can be proven and accepted. Keywords : Electronic Service Quality, Customer Satisfaction Brand Trust
The Role of Perceived Usefulness, Facilitating Conditions and Subjective Norms on Intention to Subscribe Digital On-Demand Streaming Service Netflix Tanti Widia Nurdiani; Apay Safari; Iwan Henri Kusnadi; Anti Riyanti; Dina Fahma Sari; Susatyo Adhi Pramono
Journal of Information System, Technology and Engineering Vol. 3 No. 1 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i1.138

Abstract

An important factor in the success of a business is the performance of the promotion and marketing team. Management does everything to attract the attention and interest of potential buyers and also loyal customers. Digitalization and globalization have resulted in a massive number of producers, products and services. This study aims to analyze the influence of the variables perceived usefulness, facilitating conditions and subjective norms on the intention to subscribe to Netflix on-demand streaming service. The researcher conducted descriptive and verification analysis, where the researcher tested the effect of each independent variable on the dependent variable. The results of the analysis show that all independent variables have a positive effect on the dependent variable, namely the intention to subscribe. The researcher suggests that management continue to innovate Netflix services, be it the team's service in the field, good response from customer service and the quality of movies that continues to improve. This aims to create a good perception of the benefits of using Netflix services. The suggestion for the government is to continue to improve digital infrastructure to support the growth of digital-based businesses in Indonesia.
Co-Authors Andhika Chandra Lesmana Apay Safari Dina Fahma Sari Iwan Henri Kusnadi Susatyo Adhi Pramono, Susatyo Adhi Tanti Widia Nurdiani Uus Mohammad Darul Fadli